HP’s Social Computer Lab has produced some interesting research reported by Tom Foremski on ZDNET which debunks that idea that if you’re popular on Twitter, you’re also automatically influential. The study found that:
– Most Twitter users are passive, they do not re-Tweet.
– There is a difference between popularity and influence. High numbers of followers does not equal influence because those followers do not re-Tweet.
– To become influential, Twitter users must somehow persuade their followers to re-Tweet.
This could be painful — but important to share — news for you or those you know and/or serve.
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For more resources, see the Free Management Library topic: Crisis Management
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