Social media is more powerful than you imagine
Social media is a big, big deal. If you don’t believe it, then you’re hamstringing your own crisis management ability.
Still have doubts? You won’t after you check out this Frugal Dad infographic detailing four high-profile cases where powerful organizations were forced into change by the actions of social media users:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]