Learning from those who are doin’ it right
Figuring out how to do reputation management can be tricky. Fortunately, you don’t have to reinvent the wheel. There are plenty of positive examples of organizations doing good work both online and off, and all it takes is a bit of Googling to dig up best practices you can apply to your own efforts.
If you’re looking for a place to start your research you’d be hard pressed to do better than this list of Top 10 Reputations in the U.S., based on an official Harris Poll:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter,Crisis Manager]