MYTH: Every Board Member must make an “example-setting” major gift.
REALITY: Every Board Member must set an example by giving to the best of his/her ability. Even a dollar (if that’s all s/he can afford) will help demonstrate, to other potential (individual and institutional) funders, that every Board Member has “supported” their organization. Keep in mind that other funders would have less reason/motivation to give, if they see that an organization does not have 100%, wholehearted, Board Member participation.
MYTH: The Board is responsible, in some way, for the networking, cultivating and soliciting of 80-90% of a NPO’s charitable income.
REALITY: The Board is responsible for providing a mechanism to fund any budget that they approve. Board Members could assume actual responsibility for giving and getting; They could vote to authorize creation of a volunteer group, the members of which would accept responsibility for giving and getting; and/or, They could authorize the creation of one-or-more staff positions that would be responsible for generating income — not necessarily limited to charitable gifts.
MYTH: Hiring a staff “fundraiser” or creating a separate volunteer fundraising body means that the Board doesn’t have to have a role in the fundraising process.
REALITY: Everything that a Board does can impact the organization’s ability to do fundraising. Board Members may not all be major donors, and may not all be involved in the identification, cultivation and solicitation of donors, but all Board Members do have to be involved. Their level of involvement makes a statement to others as to their level of commitment…. Sometimes, what they don’t do also makes a statement.
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Have a question about starting or expanding your fundraising? Email me at AskDCA@Major-Capital-Giving.com. With over 30 years of counselling in major gifts, capital campaigns, bequest programs and the planning studies to precede these three, we’ll work to answer your question.