It’s exciting to know that savvy business folks everywhere are FINALLY demanding – successfully – that their website or landing page work hard, and convert traffic into paying customers, both online AND offline.
Marketing is a by-product of sales
After all, marketing is a by-product of the sales function. Wikipedia’s definition of “Marketing” ties it all together for us: “Marketing is defined by the American Marketing Association (AMA) as ‘the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services.
Business is catching on to using a full toolbox of effective strategies for turning website traffic into money. In this economy, it’s newsworthy GLOBALLY, as the Wall Street Journal affirmed by publishing its September 4, 2009 (and still timely) article, “Three Best Ways to Convert Web Traffic into Sales”. The article offers three real-world case studies of companies that “tempt visitors into opening their wallets” and cites these tactics:
- Install a Click-to-Call Feature
- Chat with Customers Online
- Offer a Try-Before-You-Buy Program
For more detail, read the full text of the WSJ article.
For even more “Marketing” tips and tactics, search these phrases:
- Website Traffic Conversion
- How to Increase Conversion Rates
- How to Monetize a Website
- Make Money from a Website
Happy “Marketing” hunting!
What traffic conversion tactics work for you?
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For more resources, see our Library topics Marketing and Social Networking.
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ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman assists clients in establishing and enhancing their online brand, attracting their target market, engaging in meaningful social media conversations, and converting online traffic into revenues. Email: Lisa @ LisaChapman.com