Word of Mouth Attracts New Customers
You’ve heard it – Social Media has been called one big cocktail party. Why? Because it’s us having conversation on everything from our little aches and pains to the latest and greatest in our lives, loves and laughs. So brands now understand that this casual word of mouth marketing is powerful – and essential to attract new customers.
How are brand marketers using social media “marketing” to increase revenues? (By the way, ALL companies are brands online – and offline – even small business.) Take a cue from Christine Morrison, TurboTax’s Social Media Marketing Manager, as she describes the fundamentals of applying word of mouth marketing to TurboTax’s social media strategy in this video.
Monetizing Social Media
TurboTax gets it. They monetize social media by carefully selecting and building online customer attraction, engagement and retention tools. BRAVO!
In Christine’s video, you’ll learn how they make user reviews more relevant and how they integrate customer support using Twitter. Learn how they utilize other key tactics:
- Customers can share their experience with a ‘Publish to Facebook’ option after submitting their e-file
- Facebook news feeds for 30% higher conversion than advertising
- Creating community in which customers help each other
For more social media “Marketing” tips and tactics, search these phrases:
- Monetizing social media
- Word of Mouth marketing
- Christine Morrison TurboTax
Happy “Marketing” hunting!
What are your favorite tips for monetizing social media?
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For more resources, see our Library topics Marketing and Social Networking.
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ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman assists clients in establishing and enhancing their online brand, attracting their target market, engaging in meaningful social media conversations, and converting online traffic into revenues. Email: Lisa @ LisaChapman.com