U.S. Latino Marketing – Part 1 of 2

Resources for Demographic Market Research

Looking for credible, relevant FREE data sources to research the US Latino population? It’s an important demographic, and growing. If your marketing plan targets the general population, you may want to take a few minutes to dig a bit deeper into the US Latino niche.

Link around and learn – get acquainted with this population’s size and consumer trends. It may be an eye-opener, or simply a way to reinforce or redirect your marketing expenditures.

I’ve compiled a few rich sources to direct you. Special thanks to the Pew Hispanic Center, which provided a host of resources, as noted.

US Latino Demographic Profiles

Browse and download latest data on the detailed characteristics of the Latino and foreign-born populations in the U.S.

Pew Hispanic Center’s Statistical Profile of the Latino Population

Statistical Portrait of Hispanics in the United States, 2008
“This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2008 American Community Survey (ACS). The ACS is the largest household survey in the United States, with a sample of about 3 million addresses. It covers virtually the same topics as those in the long form of the decennial census.” While this source is dated 2008, it is still relevant, with the highest degree of relevance and confidence.

Latino Population, Growth and Dispersion
“Color-coded interactive maps show the Latino population, growth and its dispersion across U.S. counties since 1980.”

Election 2010 State Fact Sheets

“The state fact sheets below contain data on the size and social and economic characteristics of the Hispanic and non-Hispanic eligible voter populations.”

Mapping the Latino Vote: Latino Eligible Voters by State and Congressional District

Here are just a select few states’ stats:

Arizona
There are 766,000 eligible Hispanic voters in Arizona, 18% of all eligible voters in the state.

California
There are 5.4 million eligible Hispanic voters in California, 24% of all eligible voters in the state.

Colorado
There are 434,000 eligible Hispanic voters in Colorado, 13% of all eligible voters in the state.

Florida
There are 1.8 million eligible Hispanic voters in Florida, 15% of all eligible voters in the state.

New Jersey
There are 645,000 eligible Hispanic voters in New Jersey, 11% of all eligible voters in the state.

New Mexico
There are 525,000 eligible Hispanic voters in New Mexico, 38% of all eligible voters in the state.

New York
There are 1.6 million eligible Hispanic voters in New York, 12% of all eligible voters in the state.

Ohio
There are 140,000 eligible Hispanic voters in Ohio, 2% of all eligible voters in the state.

Pennsylvania
There are 289,000 eligible Hispanic voters in Pennsylvania, 3% of all eligible voters in the state.

Texas
There are 3.8 million eligible Hispanic voters in Texas, 25% of all eligible voters in the state.

Virginia
There are 183,000 eligible Hispanic voters in Virginia, 3% of all eligible voters in the state.

Washington
There are 217,000 eligible Hispanic voters in Washington, 5% of all eligible voters in the state.

View MORE state statistics.

The next post will look at the Hispanic lifestyle information sources.

The Pew Hispanic Center is a project of the Pew Research Center, a nonpartisan “fact tank” that provides information on the issues, attitudes and trends shaping America and the world. It is supported by The Pew Charitable Trusts.

Have you found any great resources for US Hispanic market research?

——————

For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book, How to Make Money Online With Social Media: A Step-by-Step Guide for Entrepreneurs will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com