Follow this 3-step method for building a self-generating list machine.
Ever wonder how they do it? Seems that every day you run across internet marketers who clearly have extensive email lists. And it appears to be to working for their business, because they use the list again and again. It’s impressive, but it’s not a secret. It’s actually quite simple – and easy!
This system is used and promoted by David Frey, the Founder of MarketingBlogger.com and the author of the best selling book, “The Small Business Marketing Bible”. (David Frey is a marketing guru. He must be, because he graduated high school 497th of 512, with a D-average – but wrote a book on how to make straight A’s in school “MaketheGrade.com”!) Here’s how he builds lists:
#1 Create a Lead Magnet
A lead magnet solves a very big problem for your target audience. That makes sense, right? What do you do when you sit down at the Google search bar? Well, you type keywords for the problem you’re trying to solve. For example, you’re in the skin care business. What are people looking for? A solution for clearing acne. A solution for covering acne. A way to save money on acne treatment. You could name a dozen more. These are all Lead Magnets. Now write an article or other informational content about it that you can offer online, simply by asking for your visitor for their email address.
Content can be in the form of:
- Videos
- eBooks
- Articles
- Blog posts
- Podcasts
- Audio
Frey suggests that you give it a catchy name, then write 3-4 bullet points about what this product will do for you.
#2 Create a Landing Page
Use a very simple landing page to showcase your product. According to Frey, it should contain:
- A very compelling headline
- A few bullets about the magnet
- An optin form (email address only)
- A graphic of the lead magnet
- (optional) A call to action video
- Admin info (address, legal stuff…)
#3 Drive Traffic to the Page
Now this is where you’re going to be relieved. It’s simple! According to Frey:
“Now that you have a simple, but high converting landing page, all you have to do is drive traffic to that. There are a gazillion ways to drive traffic, but you should focus on mastering only 2 methods.
Just pick 2 methods that work and focus ONLY on those 2 methods.
Here’s a list of possible traffic tactics…
1. Pay per click
2. Article marketing
3. Blog commenting
4. Video submissions
5. Forum marketing
Just pick 2 and focus, focus, focus on those 2 methods. Before you know it, you’ll have thousands of people joining your list. That’s it.
Easy, simple, fast.”
So, there you have it. If you enjoyed this approach, you may want to check out Frey’s other simple marketing techniques that work. He’s gone from D- to Philanthropist!
For more resources, see the Free Management Library topic: Marketing and Social Media.
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ABOUT Lisa M. Chapman:
Ms. Chapman’s book, The WebPowered Entrepreneur – A Step-by-Step Guide is now available at:
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Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. She helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com