For this discussion, I refer you to one of my earliest postings, What Is A Major Gift? for a definition of that term, and I add one additional criterion … that it is not a one-time gift “Stewardship,” in the context of development/fundraising, is doing what needs to be done to keep donors feeling good …
Finance/
Financing & Loans
How To Check the Status of Your Employee Retention Credit
After filing your employee retention credit, you’ll want that money to arrive as fast as possible. While you wait, you’ll undoubtedly be left wondering when that refund check will come. This article explains how to check the status of your employee retention credit and offers tips to avoid any delays along the way. Use Bottomline …
As previously noted, if your phone program is primarily a fundraising solicitation tool, then the goal must be to raise as much money as possible. That happens when all of the elements in a phone program support/enhance each other. We’ve talked about caller recruitment, training, scripting and pre-call mail or email. We’ve also talked about …
Our apologies. Circumstances precluded our posting last week … first non-holiday week we’ve missed in five years. We continue, now, with our series on Telephone Solicitation. And, by the way, our use of that term excludes telemarketing, robocalling or whatever you call those intrusive, unwelcome calls that always seem to come at inopportune times. Telephone …
The key ingredient of an in-house telephone solicitation program is the person making the phone call. [And, btw, with all the (misplaced) emphasis on the use of social media to raise money, keep in mind that the telephone is a “social medium.”] Last week I noted that pre-call mail (snail mail or email) discusses the …
As noted last week, to optimize a caller’s effectiveness, prospects should be prepared for the call. They must know it’s coming, that they will be asked for a specific dollar figure, and what that figure will be. They must understand the need for their support, and they should (hopefully) be made to look forward to …
This posting, and the follow-ups, are all about two concepts that push my buttons. The first, “Annual Giving”, makes me grit my teeth; the second, telephone solicitation, makes me twitch in frustration…. The term “Annual Giving,” and the resulting mind-set, have become accepted as part of the environment of (mostly) educational institutions, without awareness of …
The Campaign (Annual, Endowment Or Capital) Is Over And The Goal Has Been Achieved — Life Is Good! Issue a press release and a final newsletter thanking campaign leadership, volunteers and the donors. Single out people who should be commended, and praise the campaign chair. Then, be sure to convene a meeting of the campaign …
