Free resources on crisis management, media training and more

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Today, thanks to the internet, you all have a vast array of crisis management resources at your fingertips. One of our favorite sayings is, “every employee is involved in crisis management, whether you want them to be or not”. It’s true, and it’s one reason why we’ve made a selection of free resources available on the Bernstein Crisis Management website.

Keeping the Wolves at Bay – Media Training is used as a textbook for PR courses across the country thanks to its reputation as the definitive “how to” guide for anyone who may have to deal with the media.

Our Crisis Communications Preparedness Checklist, which provides eye-opening insight into exactly how ready any given organization is for a true crisis situation.

Jonathan Bernstein’s “30 Lessons from 30 Years of Crisis Management”, an article that brings you a collection of priceless information and insight from a veteran thought leader in the field.

A Public Affairs Preparedness Checklist meant to test whether you’re ready to contest in the arena of public policy and governmental relations.

To find all of these resources and more, visit the Bernstein Crisis Management website.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

We love to connect with readers on LinkedIn! Connect with Jonathan | Connect with Erik

Anticipating Crises

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While some crises come out of the blue, and every crisis management effort involves some form of in-the-moment adaptation the vast majority can at least be predicted in terms of category. For example, every organization should have plans in place for a category of events titled “natural disaster”. You don’t know exactly what that disaster might be, but that shouldn’t stop you from preparing to face them.

In his “10 Steps of Crisis Communications”, Bernstein Crisis Management president Jonathan Bernstein talks more about this important part of preventing issues:

1. Anticipate Crises

If you’re being proactive and preparing for crises, gather your Crisis Communications Team for intensive brainstorming sessions on all the potential crises that could occur at your organization.

There are at least two immediate benefits to this exercise:

  • You may realize that some of the situations are preventable by simply modifying existing methods of operation.
  • You can begin to think about possible responses, about best-case/worst-case scenarios, etc. Better now than when under the pressure of an actual crisis.

In some cases, of course, you know a crisis will occur because you’re planning to create it — e.g., to lay off employees, or to make a major acquisition.

There is a more formal method of gathering this information I call a “vulnerability audit,” about which information is available here.

This assessment process should lead to creating a Crisis Response Plan that is an exact fit for your organization, one that includes both operational and communications components. The remaining steps, below, outline some of the major topics that should be addressed in the communications section of the plan.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

We love to connect with readers on LinkedIn! Connect with Jonathan | Connect with Erik

33 Media Interview Tips

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There mere thought of being interviewed by the media leaves most people sweating. And frankly, it should. The vast majority of people, including those who are currently assigned to be their company’s spokesperson, are simply not ready to talk to the press in a crisis situation.

One of the most common pitfalls we see is a sense of confidence built up by doing a number of ‘good news’ interviews. Most trainees who come to us with this type of experience feel great about their skills…until about 3 minutes into our crisis-related media training course. The questions are not the same, the level of aggression from the reporters is way amped up, and those softballs you were tossed when you were doing the ‘good news’ interviews go right out the window. Being truly prepared to deliver crisis interviews means learning what to expect, keeping up on the latest tactics, and practice, practice, practice to keep your skills sharp.

If you’re the person responsible for communicating in your organization, or would like to become that person, this list of 33 media training tips from Udemy and Elena Verlee will make a good additional to your study materials.

[Click image to enlarge]

Media interview checklist

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

We love to connect with readers on LinkedIn! Connect with Jonathan | Connect with Erik

4 Small Business Preparedness Rules

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[Editor’s note: This post features a guest contribution from freelance writer Beth Kotz. A big thank you to Beth, and if anyone else out there has a post they think may be a fit for our blog please get in touch at erik@bernsteincrisismanagement.com!]

Small businesses don’t have time for setbacks. The best way to protect your company, and your employees, is to consider the possibility of an emergency and develop an action plan that will ensure everyone knows what to do if disaster strikes.

Because September is National Preparedness Month, it’s the perfect time to #PlanAhead and put a disaster plan into practice. The advice here will help your business prepare in advance of a crisis, mitigate certain risks, and shorten the length of time it takes to get back on track.

#1 – Assess the Situation

90% of Americans say being ready for an emergency is important but they don’t know where to start. First think, what types of emergencies is your business most likely to face? Certain threats are universal, but depending on your operation’s size and scope, what you sell or do, and with whom you conduct business, the risk of certain crises will vary. Conduct a vulnerability analysis to determine your business’s key threats, both internal and external. Don’t forget to consider your location – the physical site of your business greatly impacts the likelihood of certain risks and should be carefully considered in your preparedness response.

#2 – Planning Makes Perfect

This includes, first and foremost, an evacuation plan. Make sure all your employees are able to quickly leave the premises, and are trained in what to do to keep themselves safe. Provide an emergency-supplies kit with candles, batteries, matches, flashlights, and first aid supplies.

If planning a complete crisis response for your company sounds overwhelming, remember you don’t have to do this on your own. In fact, you shouldn’t – assemble a company team to put together a step-by-step process of how to react to an emergency, including who will specifically be responsible for different actions. Write down these details, in addition to information for key business contacts and any digital login information that will be critical to the recovery process. Putting this down in writing will allow you to formulate a budget and determine how much it will cost to recover data, repair an online server, and even run your company from another location. Would you be ready to work remotely if need be?

If a natural, or man-made, emergency were to occur, you’ll also need the right insurance. Place a call to your insurance representative and make sure you have the protection you need.

While bringing in a professional with the right certifications might be the superior option, rarely is this in the budget of an SMB. The best way to prepare for the event of a disaster is to maximize the resources available to you on the DHS/FEMA or Ready.gov website to get started right away. The CDC also offers a bevy of information for businesses in need of guidance for disaster planning.

The DHS website recommends the following preparedness basics:

  1. Write a preparedness plan addressing:
  • Resource management
  • Emergency response
  • Crisis communications
  • Business continuity
  • Information technology
  • Employee assistance
  • Incident management
  • Training
  1. Testing and Exercises
  • Test and evaluate your plan
  • Define different types of exercises
  • Learn how to conduct exercises
  • Use exercise results to evaluate the effectiveness of the plan
  1. Program Improvement
  • Identify when the preparedness program needs to be reviewed
  • Discover methods to evaluate the preparedness program
  • Utilize the review to make necessary changes and plan improvements

Once you’ve got a plan in place, you may be tempted to let it lie. That’s a mistake – once or twice each year, evaluate your preparedness plan and review procedures with your employees. Only communicative, flexible planning can mitigate the possibility of long-term damage.

#3 – Minimize Risk Factors

Of course you can’t predict the weather, and you can’t control the actions of others. But you can take proactive steps to minimize certain risks to your business before Mother Nature strikes or before a catastrophic break-in occurs.

Crimes against small businesses can be very costly, if the site of your company is in a high-crime area, you’ll come out ahead using security measures to prevent potential damages to your property or worse – harm to your employees. Basic precautions, like dead bolt locks and steel security doors, can lessen the likelihood of a break in, as well as timed or motion-triggered lights which give the impression of occupancy at all hours. Also consider installing security alarms and security cameras (which you can monitor remotely from a smartphone) at points of building access. Any steps you take to minimize crime and theft – both from outsiders and your own employees – offer a smart return on your investment.

Along with the physical security of your building, you also have to think about how to keep your digital operations running smoothly in the face of intensifying cyber threats. Store computer data using professional cloud-based software and, if the budget allows, an IT security company. Routinely check for updates and threats to your technology. Hackers look for easy access, and small businesses are a regular target of cyberattacks.

#4 – Restore, Recover, Rebuild

Knowing how you and your employees will handle a disaster is important, but it’s also critical to understand the impact that certain crises would have on your business, your employees, and your cash flow. This is called continuity of operations planning, and it’s a key component of both disaster and recovery preparedness. Start by conducting a business impact analysis, which shows how your business would be affected by a potential disaster, and then work closely with HR to discuss how to most effectively assist any members of your team who are experiencing post-emergency trauma. Following the event of a crisis, everyone must come together to get the company back on its feet.

Disasters happen. Nearly half of all small businesses never recover following a crisis, but you don’t have to be one of them. Even after creating an emergency plan, it’s wise to continue to stay informed of what you can do in the event of disasters large and small. The testimonials of individuals who have been through crises like Hurricane Sandy or 9/11 can provide some practical insights, and encourage you to continue to improve your plan. Face the future with confidence and start prepping your business today!

Beth Kotz is a freelance writer and contributor for numerous home, technology, and personal finance blogs. She graduated with BA in Communications and Media from DePaul University in Chicago, IL, where she continues to live and work.

Banks and Reputation in 2017

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Banks are still working to rebuild their reputations following the financial crisis and, luckily for them, the phony-accounts scandal that erupted at one of the nation’s most prominent retail banks did not drag down the broader industry.

While Wells Fargo’s image is in tatters — and will likely remain so for some time — what people think of banks in general continues to improve, according to the latest American Banker/Reputation Institute survey.

The 2017 survey revealed that the banking industry overall extended its multiyear reputation recovery among U.S. consumers, achieving a reputation score that qualified as “strong” (above 70 on a 100-point scale) for the first time since the Survey of Bank Reputations began in 2011.

Overall bank reputation rankings for 2017

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

How CGI and AI Will Make ‘Fake News’ More Difficult to Spot

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“Fake news” isn’t going away. The distribution of false information, whether it’s by accident or with purpose, is only going to become more common as the focus on every slice of controversy grows. While we already have serious issues resulting from plain-text tweets or basic news stories, what happens when tools like computer generated imagery and artificial intelligence are used to create fake imagery, videos, and possibly entire personalities?

In the below video, researchers assembled a system that allowed them to take existing footage of several several political figures and alter the expressions displayed in real-time by syncing up to a human actor they had in-studio.

Consider the fact that this video is already nearly a year old, and that researchers around the world have made incredible strides in this same technology since its creation. Getting a little concerned yet?

While some argue that this evolution of tech might make us more likely to scrutinize every piece of “news” we see, experience in crisis management tells us that it’s highly unlikely the average person is going to do a deep dive before reacting to and sharing something they find controversial or engaging. We’re in for a bumpy ride on the fake news train folks, buckle up.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

Preparing to use social media during a crisis

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When a crisis hits, whether it impacts your organization directly or is something important to your stakeholders, many rush to be a part of the conversation on social media. While this is often well-intentioned, it can also be tremendously dangerous for your brand. Unless it’s done right, being involved in the discussion about a crisis situation via social media can quickly result in added troubles for your organization.

Having a plan helps avoid common pitfalls, and this infographic from the digital marketing pros at Aimclear gives you five solid thought starters for your own preparedness efforts:

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

Just How Busy IS the Internet?

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The internet is busy. Very very busy. Millions of interactions per hour — and that’s only counting the most popular of sites. Online interactions move so fast it can be hard to visualize…unless perhaps you put together a moving infographic that displays what’s happening on a variety of sites by hours, days, or months. What’s that? The folks over at Betfy.co.uk have already created the thing we’re talking about? Well then, how about we link to it?

The Internet in Real Time by Betfy.co.uk [Click to see infographic with moving pieces]

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

Best Ways to Handle Difficult Employees

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[Editor’s note: We all know that one person in the office who, despite being solid at their job, is a constant problem in the office. Left unchecked, these types of personalities can cause drops in productivity or even draw negative attention from stakeholders by doing things like agitating coworkers, creating stirs among customers, and generally disrupting day-to-day operations. This guest post from the ManagerSkills blog explores a few of the most common types of difficult employees and offers some tactics to keep their tendencies from becoming major problems.]

Ah, the difficult employee: the person that makes driving to work feel like waiting for someone to stab you with a pin needle over and over. Some of you may feel this sentiment is too strong, while some of you may feel like it’s not strong enough.

Everyone has that one person on their team that they feel like has a God-given ability to make your life miserable – an implied arch nemesis – if you will. The good news is that you aren’t helpless and we’re going to discuss a few strategies to be victorious over this villain in your life.

Before diving into the fix, let’s start with identifying three prominent personalities that can define difficult people. Although there may be others, these three seem to be prevalent in any context.

The Debbie Downer


We’ll name the first personality Debbie Downer. As you can tell by the name, this person is dominated by Negativity Bias. Negativity Bias is the tendency for people to focus more on negative elements of situations rather than positive elements. Moreover, they only focus on problems, rather than solutions.

It seems like they see the proverbial cup as half-empty 99.9% of the time and are dumbfounded when asked to come up with a way to fix it as if you were asking them to change the rotational direction of the earth.

So, how do you deal with the Debbie Downer? As always, positivity is your best friend, but in your interactions with this person, it is even more important to keep your positive cap on. If the rest of your team sees you being negatively affected, then they will follow suit.

One strategy is to sit down and have a completely honest discussion about how their negativity is affecting the team. Use recent examples if you have them, and if you don’t, talk about how it’s affecting potential results. Tell them that for every negative comment, they must make three positive comments or constructive solutions.

The Drama Queen


The second personality is the Drama Queen. The Drama Queen also suffers from negativity bias, but takes it to a whole other level. They see a small problem or ambiguous situation and turn it into a shipwreck! They thrive on emotional situations and love conflict. They might argue with you just for the fun of it.

If someone looks at them in a slightly different way, they’re by the water cooler making up a story. If the CEO sends an E-mail with just one ambiguous word, they are spreading rumors about how the company is not doing well.

Similarly to the Debbie Downer, it’s important to be honest about how the Drama Queen’s behavior is impacting the team. There’s no shortage of impact when it comes to the Drama Queen, but productivity and morale might be the best factors to broach. Let’s take an example.

Say, Deena is your Administrative Assistant and goes to HR and says she doesn’t feel recognized enough. Now, you as the manager know that you recognize Deena ALL of the time, but have been busy for the last week with a demanding project. Why did Deena feel the need to take this concern elsewhere? You feel like you must have missed something.

The reality is that even if you recognized her 10 times that week but she did 11 things, she still would feel under-recognized. People who suffer from Debbie Downer syndrome tend to also have low self-esteem and like to draw attention to themselves or shed negative light on others.

In the case of Deena, it might be a plausible solution to sit her down and let her know that you do recognize her hard work, but aren’t able to recognize her at every junction. Going forward, you would appreciate that you bring those concerns directly to you so that you can come up with a constructive solution together.

The Underminer


The third personality is Underminer. The Underminer (let’s call him Paul) thinks they are the smartest person in the room at all times, and like to make sure everyone knows it. You might be in a meeting talking about an idea that one of your junior members had, and Paul will interrupt with a long spiel about how that just won’t work.

The Underminer is often self-absorbed and has good ideas about 50% of the time. His quality of ideas though isn’t the problem. The problem lies with his interaction with others. He often will put down others in either direct or indirect ways to make his idea sound better.

The Underminer can be difficult to manage because there is a big ego present. This guy thinks he’s Einstein; how do I tell him that I value his ideas, but that he needs be respectful of others (and you) when discussing solutions? At the very core of every team is to establish trust and vulnerability.

Hold a meeting with your team and have each person go around and talk about one thing they are good at and one thing they struggle with – and don’t allow canned answers.

If your Underminer can’t perform this exercise genuinely, it’s probably clear that they aren’t capable of being vulnerable, and in that case will always be detrimental to your team’s success.

Building Trust


In conclusion, these are just a few personalities of difficult people, there may be more. But there are two truths that transfer to handling all kinds of difficult people. As the leader, you have to create trust and vulnerability on your team AND you have to give honest feedback when necessary. What’s worse than giving bad feedback?

Giving no feedback. If you aren’t able to be vulnerable as a leader and treat the symptoms of your ailing team, your team will suffer for it.

If you were to choose, would you prefer to be a General with a “decent” troop who were all vulnerable and trustworthy or a General of an exceptionally gifted troop who didn’t respect each other? Be the first General and start taking actions to build trust with your difficult people.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

Help Dealing with Trolls on Social Media

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A major rookie mistake on social media is engaging with trolls, giving them the fuel they need to keep finding ways to get a rise out of their target. It’s tough because you can’t always ignore them, ie. when you’re being hit with false negative reviews, so you need to find ways to handle the situation without giving the troll any satisfaction.

We all know keeping trolls from causing trouble is easier said than done, but this infographic from Cision might just help you get the edge you need.

Of course sometimes you need a pro to step in. If trolls are creating major issues for your organization contact us and we can help.

[Click to enlarge]

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]