Survival without social media and website has a new look

Man in White Long Sleeves and Black Pants Sitting on Sofa While Holding a Book

I’m back after a one-week at-home vacation that included no computer use for business purposes and no social media participation. A very relaxing change of pace! But, alas, time and mortgage payments wait for no man, so I reluctantly return to the land of the working stiff.

I’d like to invite readers to check out (and comment on) the newly redesigned Bernstein Crisis Management website. It has the same content and even the same sections, for the most part, but a fresher “look” and it has been SEO optimized from the get-go, versus continuously updated to SEO standards over the 10 years of its prior existence. Kudos to Tao Consultants for the design, with thanks to my Creative Director (and wife) Celeste Mendelsohn and webmaster Oliver del Signore for consulting on the site changes.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]

Buy An Existing Business?

Man in suit reading a business paper

Can a nonprofit purchase a for-profit company and operate it as a social enterprise?

This question came up in a recent discussion on the npEnterprise Forum. Incidentally, npE is the official listserv partner of the Social Enterprise Alliance, and, with 7000+ global subscribers, has become the global commons for the social enterprise movement. Subscriptions are free and open to all. I’m one of the moderators.

OK, back to the above question. A lawyer (Arthur Rieman) replied: “In general, an exempt org that wants to engage in a transaction such as [this] can do so provided the transaction is properly structured and documented, on the one hand, and all of the relevant IRS and Attorney General (especially here in California) regulations are heeded. Depending on the actual facts of the situation, your legal counsel should be able to guide you and the organization’s Board of Directors through the processes necessary to make the transaction sufficiently transparent and in compliance with the relevant laws and rules should a regulator come knocking at your door.”

A foundation officer (Ken Ristine) replied (edited for length): “[This topic] demands particular attention to detail regarding how you structure such a deal. The question is, do you want to expose the nonprofit to the legal consequences of [potential product or practice] liability? Are your nonprofit board members willing to accept such a risk? In both cases the answer is probably No.

“One idea then is to structure the for-profit in such a way, say as a wholly-owned subsidiary, that it has its own formal corporate structure. That structure, including a separate board, creates a barrier between the for-profit and the nonprofit regarding issues such as operations, taxation, and liability. But, if the enterprise generates profit, all or part of the profit can flow to the nonprofit.

“This example is only a small look at what you have to deal with. You really need to get together with an attorney and accountant who understand these issues to hash out the details. You may need both someone with small business experience as well as another person who really knows the nonprofit law around structuring related organizations.”

So there you have it. Yes, your nonprofit (probably) can do it, but be sure to get good legal and accountant advice first.

Here’s a useful IRS web site on this: http://www.irs.gov/charities/article/0,,id=96104,00.html

Copyright © 2010 Rolfe Larson Associates – Fifteenth Anniversary, 1995 – 2010
Author of Venture Forth! Endorsed by the late Paul Newman of Newman’s Own
Read my weekly blogs on Social Enterprise and Business Planning

Succession Planning: Is It a Staffing Matter? No

Business executives discussing about succession planning

Succession planning is one of the most important topics in nonprofit capacity building. That wasn’t the case even 10 years ago. Today, there’s more people moving from job to job, and a large number of baby boomers retiring. Effectively filling those open positions is critical to the success of the organization.

Unfortunately, succession planning is still done quite poorly — primarily because it’s too often seen as a matter of replacing a person, rather than organizational performance management. Those two perspectives produce very different ways to do succession planning.

(Unfortunately, performance management is too often viewed only as employee performance management, and not as organizational performance management — but that’s another blog post.)

Succession planning is a management function,
not a staffing crisis.

Establish Board-approved, up-to-date personnel policies

They should include guidelines and procedures about, e.g., staffing analysis, hiring, orienting, training and organizing employees; performance management; and compensation and benefits. Those policies not only ensure fair and equitable treatment of employees — they can minimize chances that you’d lose a lawsuit with an employee.

Here’s more about personnel policies.

Conduct relevant and realistic strategic and departmental planning

The planning clarifies the most appropriate priorities for the position to address. A position, or job role, is really a means to get something done in the organization — it’s means to achieve an overall goal or address an overall priority. Why fill a position that was not designed well in the first place? Only through useful planning will the organization know if the position is designed well.

Here’s more about strategic planning.

Conduct staffing analysis to identify most appropriate roles

Too often, job roles are developed in response to recurring crises in the workplace, to an increasing amount of work that is not getting done. Instead, roles should be identified near the end of strategic planning when clarifying what expertise is needed to achieve goals. The analysis should produce up-to-date, relevant job descriptions. (There are many who assert that job descriptions are no longer a useful management tool — that’s another blog post.)

Here’s more information about staffing analysis.

Use suitable practices of employee performance management

These practices should be done regardless of whether the employee is leaving or not. They include:

  • Establishing performance goals in reference to the employee’s job description and priorities for the year
  • Techniques for effective delegation, not just work direction
  • Getting up-to-date descriptions from the employee about his priorities, issues, plans, etc.
  • Sharing useful feedback to continue to enhance the employee’s performance
  • Addressing performance issues when they occur (they might require training, providing more resources, getting more from the employee or firing the employee)

Here’s more about employee performance management.

Making sure all employees go on vacation

That forces the organization to learn about — and be able to do — the jobs when the employees are gone. A supervisor might not really know what his employees are actually doing to get the job done. Ironically, the better the supervisor is at delegating, the less the supervisor might know about the details of his employee’s job.

Succession planning is about developing and implementing a system, a practice of activities on a recurring basis. Then, when an employee leaves, the system almost naturally refills the position with the most suitable candidate.

Here’s more resources about succession planning.

What do you think?

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For more resources, see our Library topic Nonprofit Capacity Building.

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Carter McNamara, MBA, PhD – Authenticity Consulting, LLC – 800-971-2250
Read my weekly blogs: Boards, Consulting and OD, Nonprofits and Strategic Planning.

Meatloaf or Tartare?

Meatloaf on a plate

I recently encountered an organization that’s on the cusp of a big change … a change about which its huge constituency is feeling a bit uncertain.

The agency has never had a chief executive, and that’s part of the new picture that has some supporters skeptical. After all, things have gone okay without one, why spend the money on another administrator?

Like the Chinese symbol for “crisis,” this moment of change represents both opportunity and danger.

On the one hand, bringing in a new leader with energy, ideas, expertise, and commitment could take this organization to a new level of efficacy and service.

On the other hand, just bringing someone in for this new position is stretching the comfort zone of many important supporters.

So, what’s a Board to do?

In the lifecycles of a nonprofit organization, it’s critical that the mindset of the board and the chief executive are in sync about where the organization should be heading … and more critically, how fast it should be heading there.

Many board/executive marriages get off to a rocky start when the board looks to engage the type of leader they “think” they want rather than what they REALLY want or are comfortable with.

In other words, a board that is in “maintenance” mode – that is, it is seeking to promote the stability of the organization to a nervous constituency – should recognize that bringing on a passionate innovator at that moment in its organizational development may actually impede the agency’s progress.

The same is true of a nonprofit in which the board is ready to significantly advance the mission, operations, or reach of the organization, but chooses an executive counterpart that is risk- or innovation-averse.

Like the marriage between the big-time biker and America’s sweetheart, at some point, something’s going to give, and it’s the organization, ultimately, that will suffer from the strain.

All ground beef is not created equal. Don’t order steak tartare if what you REALLY want is meatloaf … and vice-versa.

Fare well, and farewell until next week …

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For more resources, see our Library topic Nonprofit Capacity Building.

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Mailbag: Comments From Our Readers

A mailbox

One of the nice things about writing a blog is getting comments. And now that the Free Management Library blogs are attracting more than 10,000 readers each week (wow!), we’re glad to hear what readers are thinking. Here are two particularly interesting recent comments:

On whether the “social” in social enterprise is redundant, Andy Horsnell wrote, quoting the book Mission Inc by Kevin Lynch and Julius Walls, Jr: “After all, a business cannot survive without meeting a social need, real or invented. One could craft an argument, no matter how hollow, that any enterprise is a social one: the NFL’s purpose is to provide an escape from everyday life; the fashion industry’s purpose is to create and celebrate beauty; the beer industry’s purpose is to help a guy take the edge off after a hard day. So, yes, if you really want to argue about it, every business has a social purpose. But we all know better than that. Some things really matter, and some things really don’t. Those things that matter are part of what we might call the common good, and everything else just isn’t. We would argue that the social purpose that is this target of any social enterprise must be squarely aligned with this concept of the common good.”

On social franchising, Adrian Aston wrote: “I’ve been active in social franchising since 1998 ‘over the pond’ here in the UK – we certainly seem to be a bit behind your thinking and stages of development in this field. I’m just finishing a thesis paper critically reviewing the tools available to social enterprises in the UK who are considering franchising as a growth strategy, but thought you might also be interested in some of my other writings on this subject to date to get a feel for ‘the British perspective’ –
http://thirdsectorexpert.blogspot.com/2010/03/franchising-social-enterprises.html

Keep sending in your comments. And if anyone wants to write a guest blog, just let me know.

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Copyright © 2010 Rolfe Larson Associates – Fifteenth Anniversary, 1995 – 2010
Author of Venture Forth! Endorsed by the late Paul Newman of Newman’s Own
Read my weekly blogs on Social Enterprise and Business Planning

Announcing The Ono Awards

A man holding the Ono award

Does this bird look familiar? If not, let me introduce you to “Ono the Ostrich,” the long-time official mascot of my Crisis Manager email newsletter.

Now, I’ve launched The Ono Awards to honor those whose public statements embody the image displayed by Ono. And the winner of the first Ono Award is…..here.

Readers are encouraged to recommend candidates for future awards!

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]

The Politically Incorrect Guide to Donors

The donor pool can be (and has been!) sliced and diced in a variety of ways. My preferred method of grouping donors is by motivation:

The” Social Donor” uses charitable contributions to attract personal visibility and social prestige. Although no one admits is, there are plenty of major gift donors who engage in philanthropy as an expression of their own vanity.

The “Quid Pro Quo Giver” sees donations as a form of “social currency” between business and social peers – “I’ll give to yours (and I’ll expect you to give to mine when I ask).”

The “Social Conscience Supporter” gives to one or more organizations because they truly or deeply believe in the urgency or importance of a nonprofit’s mission.

The true “Philanthropist” carefully invests wealth in the nonprofit sector — specifically and deliberately — in order to benefit the general good of mankind, and to effect positive, substantive change in the world.

Before you ask someone for a gift, examine what their motivation might be. If what they want is access to movers and shakers on the A list, it really won’t matter how many baby whales you could save with their gift.

Another way of identifying donor groups is by the level and type of involvement they are likely to desire with the charities they support. Here again, we can crudely classify them in the following four categories:

The “Traditionalist” is likely to be over the age of 60, and once the gift is made, is not prone to becoming involved in a very “hands on” fashion with the charity.

The “Pre- and Young Boomer” generation (age range of about 35 to 50) lived through the dotcom bust. Some would argue that dotcoms went bust because the ‘younguns’ who created and ran the start-ups thought they had all the business answers – although many had never been exposed to business. These folks are the ones who want to see nonprofits run “like businesses” and want to be actively involved in tightening operations at the charities they support. Unfortunately, many have never had any experience with or in nonprofits before – but that won’t stop them from telling you how to run your “business.”

The “Revolutionary” wants to re-form the relationship between the philanthropic sector and the global economic system, investing funds – literally – to create hybrid solutions to make change in the world more efficiently and effectively. Their approach takes a variety of forms, ranging from social ventures, to social entrepreneurship or philanthropreneurship, to the latest – philanthrocapitalism. This group is focused primarily on systems change, and may or may not be actively involved in working with “boots on the ground” charities. They will want to see some innovation in your organization’s revenue model, as well as scaleability.

The “Tweeters” are in their late teens, 20’s and early 30’s. They don’t necessarily have a lot of money (or any money) to give, but are energetic, bright, and have been steeped in a culture of voluntarism and service to humanity. They spend their time communicating via social media and tend to see the universe globally rather than locally. They are more likely to organize a tweet-up or twitter group for individuals seeking to support third-world women in establishing economic independence than to volunteer at the local domestic violence shelter. They want to understand how your work connects to a global injustice, and if you can show them, they will bring enthusiasm and energy to your nonprofit. Once the school loans are paid, they’ll be in a position to contribute money as well.

Gross generalizations? Absolutely! But having some benchmarks by which you can approximate a donor’s motivation – and understand how they will assess and interact with your organization – can minimize both the miscommunication and misunderstandings fostered by “one size fits all” cultivation.

Farewell, and fare well until next week …

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For more resources, see our Library topic Nonprofit Capacity Building.

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Husband/Wife Publishing a Book Together — A Work of Love

An open book on a table

I’m in the process of doing a “virtual blog tour” to promote Keeping the Wolves at Bay-Media Training and today enjoyed reading an interview with my wife and I about the process of publishing the book. Rather than focusing on the book content, the Brummer’s Conscious Blog’s host examined what happened behind the scenes as my wife Celeste and I put this baby together.

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For more resources, see the Free Management Library topic: Crisis Management
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Ten “Best” Social Enterprise Web Sites

Google search page displaying on a laptop screen

Google “social enterprise” and you’ll get 2.1 million citations. I kid you not.

So, if you want to be more selective, here’s a quick guide on what we’ve found to be the most useful online sources of practical information about how to succeed with social enterprise (SE). (Full disclosure: I’m affiliated with several that I’ve marked with *’s)

  1. Social Enterprise Alliance*. North American membership association offers many resources, some available to all, others members only. (Well worth $75, IMHO.)
  2. REDF. San Francisco based funder that’s probably started and supported more successful SE’s than anyone else. Web site chock full of practical advice.
  3. Community Wealth Ventures. Washington DC consulting firm founded by Bill Shore; resources include SE database, franchising report, L3C report, and more.
  4. npEnterprise Forum*. Free, global, 7000+ subscriber listserv focused exclusively on social enterprise. Post a question and you’ll likely get five answers in days.
  5. IdeaEncore. Many tools and techniques, some free, some for a small fee.
  6. Rolfe Larson Associates*. Denver consulting firm with a Free Resources section with practical work sheets and templates on starting an SE.
  7. Free Management Library*. Section on Social Enterprise and Business Planning packed with resources and links about the field. Weekly blogs also.
  8. Wikipedia. Nowadays every research project has to include Wikipedia, although in this case, it is a bit sparse on practicality.
  9. RootCause in Boston has an excellent free guide to SE business planning.
  10. Aperio in Toronto offers some good articles and case studies.

And if you want more, well, you can always go back to those 2.1 million Google citations…

BP – HERE’S HOW YOU SALVAGE YOUR REPUTATION

A business team discussing how to salvage their company's reputation

Attention BP (NYSE: BP) Board of Directors:

There is, at this point, only one way I believe you might save your company’s reputation and, ultimately, its survival. Make a pledge to liquidate whatever company assets are necessary to correct all harm caused by the Gulf spill disaster. Accompanied by a very humble apology and commitment of both the aforementioned monies — and personnel — necessary to mitigate all harm as quickly as possible.

Do you have the courage to do that?

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]