Here’s a quick guide to getting the attention of the search engines and your target customer who is searching online.
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
All About Advertising and Promotions © Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate …
So much has been written about how to craft a speech or presentation, and much of it is conflicting. Do you need a separate opening, in addition to your key message? Do you start with your key message, or end with it? It is a seven-part process, or a three part process? Do you need …
You are gathering notes at a meeting for a group of documents that need to be produced. Are you listening to the individuals as they speak? Are you really hearing what they are saying? Not only that, are you writing down what they are saying? What is the meaning behind what they are saying? Are …
As speakers we always want to come across as confident, knowledgeable, and well…powerful. But as we all know, too much of a good thing can be a problem. I think absolute power in speaking can be very intimidating. If we intimidate, we don’t influence people to do anything except fear us. On the other hand, …
You are at a meeting to help set up a project plan for a new undertaking. You have been asked to estimate the time needed for your documentation role in this particular project. How will you know how long it will take to complete the writing project? You could have researched before the meeting and …
You are in the middle of a client meeting, presenting information that your client has asked for. As you progress through the material, she periodically stops you to ask for clarification or more details. You respond and move on to the next point. It’s going pretty well. Then, suddenly you notice the time. Yikes! It …
What do you do when you are working in a chaotic organization and there are no guidelines and no procedures nor processes to follow, and you have been assigned to create documents. What is the first thing that you do? Research, research, research….find out: if any coherent software development life cycle exists; what is the …
