I have all kinds of excuses. I was fighting off stomach flu and dizziness. I was dragging through my workshop toward the end of the day. I was digging deep to keep going, when suddenly I heard myself say the phrase I always bend over backward not to say, “I want you to……” Inwardly, even …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
All About Advertising and Promotions © Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate …
When presenting documentation for approval, adjustments have to be made even if there is a set standard and style guide that lends itself to mold out documentation in a unified format. Sometimes you have to make the adjustments and customize for the client, as not all clients are the same. They may prefer different ways …
Engage prospects emotionally and stimulate dialogue by asking ‘emotion-based questions’ rather than ‘open-ended questions’ to further the sales process.
You are going to give a presentation on a new application or product. There will be stakeholders, developers, and some managers at the board meeting. Your hands are sweating and you are short of breath. Do not worry – you are ready. Why? Because you have all your notes, and your presentation is ready. You …
Presentations don’t have to be formal, stand up affairs. Many times we make our case across the table from a client, a boss or a colleague. It may be tempting to consider these informal presentations as unimportant, but just think what is riding on them — a major sale or business relationship, a raise or …
As an addendum to the previous post on Tips For A Training Manual, I have to add that communicating information face-to-face is difficult and is even more challenging when you communicate via text. Whether you are writing user manuals, online help, technical documents or release notes for software applications, you need to have certain attributes …
Sam didn’t know what a great business presentation looked like. He had joined his organization right after leaving school, and when he presented, he was alone with his clients. Other than all-hands meetings, he just hadn’t been exposed to many presentations, so it was hard for him to evaluate his own presentation skills. Some of …
