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Sales & Marketing/
General Marketing
What Is Customer Lifetime Value (CLV)?
Customer lifetime value (CLV) is a metric you can track to discover who are your best and most valuable consumers. It measures how much a customer is likely to spend over a “lifespan.” Learn how to calculate your small business’s CLV, and ways you can improve unsatisfactory values. What is Customer Lifetime Value? Customer Lifetime …
consider using Twitter as a tool for engaging them. TJ McCue, Founder of Sales Rescue Team, offers case studies on web traffic conversion using Twitter. Companies such as Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s are role models for smaller businesses by using Microblogging to actually close sales.
I’m Lisa Chapman and I’m the host of this blog. You can read more about me next to my picture in the sidebar. This blog will be about various aspects of marketing, and will focus especially on practical tips and tools, and will include posts from guest writers. You can learn more about this blog …
