Category: Online Marketing

Run a Successful Social Media Contest

No matter if you have a small business or a large business, you can run a social media contest and achieve viral results.

What does “viral” mean? In social terms, it’s a very good thing. Viral campaigns are those which take off on their own, passing from one person to the next, without your contact or intervention. It’s the holy grail of online marketing.

Travel Industry Example

I was the unwitting participant in a contest that went amazingly viral – all over the world! A travel site to which I subscribe (for sheer pleasure) asked for participants to submit “Their Best Travel Photo”. I was instantly intrigued.

After looking through the long, long display of photos already submitted, I just KNEW that my photo was better than the others, and that I would win. (My sister won the lottery, after all, it runs in the family,
right?)

Here’s the magic: After I made up my mind to do it, and selected my photo, I clicked through to submit it. But first, I had to “Like” their Facebook Page. Brilliant! There was absolutely NO cost, and they increased their fan base enormously. (I didn’t win the contest, but I won this story to share with you.)

Before you jump into launching your own contest, consider these important points:

• What do you want to achieve?
• Start with the end in mind. Is it more traffic (awareness), subscribers (larger database), reaching new audiences, or something completely different?
• What is your budget? It may cost very few dollars, but there is generally a significant commitment of time and expertise. Do you have it?
• How will you measure success? Many metrics can be tracked, if you’re clear about what’s important to you.

Have you run a successful contest? If so, please share the link or your tips.

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For more resources, see our Library topics Marketing and Social Networking.

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ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

It All Starts With a Plan and Goals – the Basics

In addition to your primary site, social media sites leverage your messages online. The wonder of social media is that it naturally connects people who have similar interests. You want to reach your friends, and your friends’ friends.

When you engage in discussions online through social media, your message can even “go viral”, gaining momentum and reaching well beyond your friends’ friends. The ultimate goal of an internet marketing campaign is to create a meaningful message that reaches its target audience and is virally spread to others who are interested in the topic.

Build your social media presence and interaction very deliberately. Certain basic fundamentals will make your social media efforts most rewarding:

• Write down your business goals.
• Find and listen to the conversations that are already taking place online about you, your products, your competitors, and your competitors’ products.
• Find and listen to your ideal customers’ needs. Remember, when you offer a solution that solves a pressing problem, fulfills an urgent need, or gives them hope and joy, people will eagerly buy it.
• Choose key social media sites for your target niche and establish your online profile.
• Integrate those sites for maximum exposure, brand-building, and traffic.
• Engage in conversations.
• Build your network or following. Build your email database.
• Track and monitor activity and results.
• Tweak to continually improve results.
• Repeat.

Tell your story – the social media way

You have a unique story to tell, and social media is your opportunity to join conversations. As we discussed earlier, social media is NOT one-way ‘push’ marketing. It IS about finding online platforms where people have conversations about specific topics of interest, and engage in meaningful, two-way discussion.

A site that allows users to interact and add content (comments, links, photos, video, etc.) is social. Use first person. Make your interaction sound and feel genuine. The people you meet online will be attracted to you (and what you offer) when you add helpful, meaningful input. If you’re new to social media, it is widely recommended that you first LISTEN to the conversation in order to become familiar with its unique style and flow.

What is YOUR unique story?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

Get Your Message Out Online

Do you want to create goodwill with customers, attract new customers, and possibly go viral? Then offering an ebook on issues important to your Ideal Customer may be one of the most powerful things you can do.

Ebooks online live forever. Once you write it, it will be working for you 24/7. Be sure to use your best keywords in the title, subtitle, and chapter headings. Use keywords 3% of the time in your content. That means that out of every 100 words, use your keywords 3 times. Doing this is vitally important to getting found.

The electronic book market is exploding with the advent of the electronic book reader, such as Amazon’s Kindle, Sony Reader, and Apple iPad. People are eager to load content onto them, especially if it’s something they enjoy or need.

eBook Publishing and Marketing

Several websites make publishing an ebook easy:

• Smashwords http://www.Smashwords.com
• YouPublish http://www.YouPublish.com

At these sites, you can upload your digital content files (ebooks) for free. Then you can give them away, or sell them. Additionally, Lulu (http://www.Lulu.com) offers a host of pre-publishing, marketing and distribution services.

Ebooks are an enticing way to get email subscribers to opt-in. Usually free, they offer in-depth information, complemented by links and more resources. In order to implement an e-book strategy effectively, choose one significant problem from your customer profile list and expound upon the solution. Don’t cover a range of issues (or opportunities) in an e-book. Rather, make it 15-20 pages and repeat for additional topics. It’s not necessary or good business to give everything away in one ebook.

Get Oriented

If you’re unfamiliar with the format and content of ebooks, search Google for “free ebooks” and take a look at a few of them. Choose one or two that you like as models and just start writing! By laying out the table of contents first, you can narrow your focus and organize your thoughts for writing the content.

Do you have an ebook to share?

Happy marketing!

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

How to Create Newsletters That Capture Attention

In the last post, we discussed items #1-6. Today, we explore #7-13 … all very easy to incorporate and make dynamic improvements in your email open rates.

As we mentioned in the last post, this list incorporates the most important components of a successful email newsletter, with a few examples of how to use them. I’ve chosen to apply them to The Last Best Women – a nonprofit organization that offers microfinance to impoverished women in third world countries – but they apply to for-profit businesses just as well:

1. Compelling Subject Line: (See previous post)
2. Call to Action: (See previous post)
3. Tell Stories: (See previous post)
4. Testimonials/Quotes: (See previous post)
5. Pictures: (See previous post)
6. Mission/Vision: (See previous post)
7. Facebook Like Button: FB, Twitter, other Social Networks – make it easy for readers to add them. Links placed first page, top of fold.
8. Headings and Subheads: Readers today are scanners. If they see a large block of text, they’ll likely skip it. In order to get and keep their attention, use short, meaningful headings and subheads in larger, bolder fonts. Break up text into 2-4 sentences between each heading.
9. Use a Chart to Track Something: If you give Readers something interesting to track, they’ll have another reason to open the next email. It could be the number of microfinance recipients worldwide, or the growth of your own organization, or a timeline to your first funding.
10. Use a Tagline, or Explain the Organization’s Name: At first glance, your Reader should get the meaning of the newsletter in under TWO SECONDS. So add a tagline under the name, or dedicate some space to explain what “The Last Best Women” means. In the next two seconds, your newsletter should convey why the Reader should care. Many of the tips above help achieve that – especially compelling headings and subheads, and captions under pictures.
11. Ask Readers for Input: Social Networking (including newsletters) is all about “engaging” your readers. Ask them for links to other microfinance organizations. Ask them what these organizations do right – or where they miss the boat. Engage your readers with questions – and post them on FB.
12. Use a Conversational Tone: Social Media is casual and authentic. Accessible feeling. You are appealing to human emotion in your newsletter – with rich resources of human need, stories, pictures, mission, and successes (even if they’re others’ successes – you can talk about organizational role models for building your organization.)
13. Use Strategic Keywords: Choose 2-3 important keywords. Place them in headings and subheads, and in the first 200 words of the text. They should be used 3% – meaning, of every 100 words, use each keyword 3 times. When you attach this newsletter to your website, it will be crawled by search engines and found because of this planned use of keywords. Tip: If you didn’t know about LBW, but were sitting at Google’s search bar and LBW was the perfect result you’re hoping to find, what would you type in the search bar? Those are your strategic keywords.

Newsletters are definitely an art. Your style will evolve as your organization evolves.

What tips work for your newsletter? What doesn’t work?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

How to Create Newsletters That Capture Attention

Your email newsletter is an extension of your company’s brand and personality. It’s an opportunity to offer value and keep your customers engaged. Yet so many times, companies don’t even get to first base – their email newsletter never gets opened!

This list incorporates the most important components of a successful email newsletter, with a few examples of how to use them. I’ve chosen to apply them to The Last Best Women – a nonprofit organization that offers microfinance to impoverished women in third world countries – but they apply to for-profit businesses just as well:

1. Compelling Subject Line: The very MOST important thing for ANY newsletter is a Compelling Subject Line – something that captures your readers’ attention and intrigues them to open it. You’re competing against dozens of other non-essential emails every day. Most people don’t have time to open every email they receive. So yours must pop out. Here is an example of a compelling subject line: “How YOU can help change a life with just one email”. Then in the inside, on the first page at the top, repeat that with the answer: “Please pass this email on to six grateful women you know who might want to learn how microfinance changes the lives of impoverished women.”
2. Call to Action: Every newsletter should have a Call to Action – above the fold, so to speak – at the top of the computer screen. If you do #1 above, that is your Call to Action. Another Call to Action might be: “Please read more about how microfinance gave Rosalinda Flores renewed hope for her family and financial earning power she never dreamed possible.” Next to this is a link to an article that tells the story about this real woman and her real microfinance success. Another great Call to Action could be a specific Tweet you ask them to send. Or a Facebook Post.
3. Tell Stories: Reader interest at least TRIPLES when you tell a real story. Every business has great customer stories. If you haven’t collected them, just ask them! It also makes for a great Facebook or LinkedIn post. Use real names and pictures. Keep it rather short.
4. Testimonials/Quotes: Almost nothing is as powerful as a quote or very short testimonial. Top of fold, first page, with picture, preferably.
5. Pictures: Every newsletter should have pictures. The Executive Directors’ picture personalizes her message. Pictures of volunteers help them feel more connected to the organization. Pictures of the recipient of the organizations’ services give readers the feeling that they are in touch with what this organization does.
6. Mission/Vision: The first page, top of fold, is the best place for the Mission/Vision. It’s enormously important to remind and reaffirm everyone of the organization’s good work.

These ‘tips’ actually work! They make your newsletter captivating, and help you stand out from a very crowded crowd.

The next post offers 7 more essentials.

What tips work for your newsletter? What doesn’t work?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

High Tech Advertising Hits the Streets

Do you sometimes wonder if your ad campaigns make any impact at all?

If so, you’ll be interested in learning about nomADic genius. I recently had the distinct pleasure of meeting the local owner, Regis George, an energetic and dynamic entrepreneur who helps businesses cut through the daily barrage of advertising clutter. (I have no connection and do not benefit in any way …just passing along something I believe is worth knowing about!)

NomADic genius is a mobile rolling, scrolling 3D illuminating machine – built to attract your target audience’s attention. According to Regis’ advertisers, it works!

Advertise To Get the Best Results

Here’s what one client said about their ad campaign and results:

“As a seasoned marketer I am always testing different advertising outlets to see what gets the best results. The advertising we have done with nomADic genius has paid for itself ten fold. I highly recommend it to everyone trying to build their business customer base!”

– Ed C., Nashville MMA

Gameness – The Gameness Fighting Championships

Why do Mobile Billboards Work?

According to Regis, Americans spend an average of 15 hours a week in their cars, either as driver or passenger, and they perceive that traffic is increasing. In fact, the Census reports that commute times increased 18% from 1995 to 2005. So advertisers have a captive audience – attracted to the movement of a very bright, intriguing new technology – and its advertising message comes alive.

Mobile advertising doubles the attention of a static billboard, and has a mind-boggling 97% consumer recall rate. Let’s face it, you don’t often see trucks like this particular truck – so it’s astoundingly memorable.

National CPM (per Media Dynamics)

Mobile truck advertising is practical, affordable, has a high impact, and offers exceptional frequency and reach.

Take a look at this comparison of cost per thousand impressions:

$26.58 TV 30 second spot

$24.95 Newspaper 1/3 page B/W

$11.76 Magazine full page

$11.75 Radio 30 second spot

$ 6.24 Billboard (rotating)

$ 4.20 nomADic genius 6×10 FULL COLOR

“I cannot say enough good things about Nomadic genius. Our employees tell us customers see our ads all over town. We receive feedback like, “This is a gold mine! nomADic genius highly interactive program delivers with structure and impact. The materials used are of the highest quality and when you see your ad light up the streets … you cannot help but look. I was personally and professionally inspired by this company the concept and response speak for itself. The service and support by nomADic genius are incomparable.”

– Bridget S., IBDM and Marketing Director

Lexus of Nashville Cool Springs and Madison

If you’re interested in learning more, you can contact Regis George by email: Regis @ nomadicgenius dot com OR by phone: 615.336.6678 begin_of_the_skype_highlighting 615.336.6678 end_of_the_skype_highlighting.

Have you found any revolutionary new advertising mediums?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

Grab and Hold Your Visitors’ Attention

“Sticky” means that once a visitor lands on your page, they want to stay and look around. Here are some tips – how to grab and hold your visitors’ attention and create a sticky site:

• Attention-grabbing headline and subhead – within 2-3 seconds.
• Relevant and interesting pictures & images.
• Easy site navigation.
• CLEAR AND COMPELLING ‘CALL TO ACTION’! (State exactly what you want them to do.)
• White space around important text.
• Authentic, original, meaningful information.
• Long tail keywords in headline, subheads, images, and content – italicized & bolded.
• Articles related to the niche topic.
• White papers / Reports.
• Video / Audio / Podcasts on ‘How-To” topics.
• Blog – new content 3x/week – with visitor comment capability.
• Discussion forum.
• Online press kit and examples of your media coverage.
• Bookmarks.
• RSS feeds.
• Opt-in email emphasizing “no share” privacy policy – with an auto-responder.
• Security emphasized on every page.
• Traffic Stats for monitoring.

Add Comment Capability

Disqus Comments is a comment system and moderation tool for your site. This service lets you add community management and social web integrations to any site on any platform. Hundreds of thousands of sites, from small blogs to large publications, use Disqus Comments for their discussion communities. Try a demo and sign up for a free version: http://www.disqus.com/

Add a Forum

Engage your visitors and make your site stickier by adding a forum. Lefora offers free forums to imbed in your site. There is nothing to download, and no limit on the number of forums you can create. With the free version, you get 10GB of monthly bandwidth. On public forums, every topic has a button that will allow your members to share a link to the topic on social networking sites like Facebook, Twitter, and Myspace. http://www.lefora.com/

Do you have stories to share about how these tactics have worked for you? Other tactics?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

“What would happen if your blog disappeared one day?”

Of the 70+ emails I received one day last week, that message caught my eye. It was written by Cathy Stucker, The Idea Lady. You may remember that I interviewed her last summer about her great service BloggerLinkUp (to help bloggers find guest bloggers, and writers find guest blogging gigs.)

Her Husband’s Blog Crisis (almost)

In the email, Cathy tells the story:

“I was doing some file maintenance and deleted the test version of his site. What I didn’t realize was that the live version used the same data base the test version had used. Oops.”

Ohno!

Everything wiped out. I don’t know about you, but I would’ve had the shakes. Gut-wrenching scared. (Well, maybe not that bad … but close.) To date, I’ve written 90+ posts, 45,000+ words, images – what if they were all gone?

Cathy seemed to handle it all with ease and grace. Because, being The Idea lady, she and her husband used their smarts and had it covered. Both the hosting company AND her husband had recent backups. So all they had to do was a few minutes’ work and he was back on track. Yay!

How to Protect Your Blog

The Idea Lady suggests that everyone with a blog:

• Back up REGULARLY. (I personally like automated, realtime backups.)
• Store backups OFFLINE, too.
• Make sure that you back up the database AND the design files – especially for WordPress.

Cathy Shares the Answers – How To:

Back up a self-hosted WordPress blog

Back up a WordPress.com blog

Back up a Blogger blog

For other blog platforms, search for “automated blog back up for __________” and, of course, fill in with your blog platform.

Thanks a million, Cathy. You may have just “saved” someone’s life or business stories – the powerful marketing juice on which marketers depend.

What blog backup services have you found – good or not so good?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

How to Reach Your Target Audience

In addition to your primary site, social media sites leverage your messages online. The wonder of social media is that it naturally connects people who have similar interests. You want to reach your friends, and your friends’ friends.

When you engage in discussions online through social media, your message can even “go viral”, gaining momentum and reaching well beyond your friends’ friends. The ultimate goal of an internet marketing campaign is to create a meaningful message that reaches its target audience and is virally spread to others who are interested in the topic.

Social Media Plan Fundamentals

Build your social media presence and interaction very deliberately. Certain basic fundamentals will make your social media efforts most rewarding:

• Write down your business goals.
• Find and listen to the conversations that are already taking place online about you, your products, your competitors, and your competitors’ products.
• Find and listen to your ideal customers’ needs. Remember, when you offer a solution that solves a pressing problem, fulfills an urgent need, or gives them hope and joy, people will eagerly buy it.
• Choose key social media sites for your target niche and establish your online profile.
• Integrate those sites for maximum exposure, brand-building, and traffic.
• Engage in conversations.
• Build your network or following. Build your email database.
• Track and monitor activity and results.
• Tweak to continually improve results.
• Repeat.

Listen, Engage, Add Valuable Content

A site that allows users to interact and add content (comments, links, photos, video, etc.) is social. Use first person. Make your interaction sound and feel genuine. The people you meet online will be attracted to you (and what you offer) when you add helpful, meaningful input. If you’re new to social media, it is widely recommended that you first LISTEN to the conversation in order to become familiar with its unique style and flow.

Do you have success tips for getting your work associates to support this process?

——————

For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

Don’t Keep Losing Your Shirt!

It’s all about the numbers, so here’s the down and dirty. It sounds harder than it is. Follow this step-by-step and you’ll go from losing money to making money.

When people search for your chosen keyword, Google, Yahoo! and Facebook display your ad that contains a link to your site. The keywords you choose are critical to the success of your campaign. First, decide how much you’re willing to spend on the campaign AND what returns will make that campaign profitable.

Ad campaigns use a pay-per-click (PPC) model. With PPC, you only pay when someone clicks on your ad. Facebook also offers a cost-per-impressions ad model, or CPM. With CPM, you pay per thousand impressions, whether they click or not.

Calculate the Payback

Start by calculating your conversion ratio: Divide your monthly click-throughs by your monthly sales revenue from those click-throughs. Then, to convert that number into a percentage, simply multiply it by 100. For instance, if you get 10,000 click-throughs and sell 250 products, your conversion ratio is (250/10,000) x 100 = 2.5%. Or, for every 100 click-throughs, you sell 2.5 products.

You charge $125 for the product, so for forecasting purposes, your revenue from that ad should be $125 x 2.5 = $312.50 for every 100 click-throughs.

To determine how much you can bid on a keyword in the campaign, divide your revenue per 100 click-throughs by 100 ($312.50 / 100 = $3.12) and this is your breakeven bid – $3.12. This is the most you are willing to pay for that keyword, anticipating breaking even. If you paid more, you would anticipate losing money.

Increase Your Ad Profits

When you use longer tail keywords that are less expensive and your click-throughs remain high, your profitability increases. Experiment and tweak the ad, sales page, or call to action to increase the click-throughs, thus further increasing profitability.

Each of the advertising programs works a bit differently, and it’s quite important to spend time learning the ins and outs before you dive in. If you don’t, you could waste a lot of time and money. Each of them offers instruction, but the real tips are often available in forums, articles or blog posts on specific topics. Search Google for information like, “How does Google AdWords work?” or “How does Yahoo! Search Marketing work?” for consumers’ explanation of their experiences and insider tips.

Do you have success stories or tips for profitable ad campaigns?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com