The Ultimate Guide to Merchant Service Providers

A merchant standing beside her goods in a shop

Merchant service providers are the key to unlocking your company’s full payment potential. What is a merchant service provider, and how exactly does it work? This ultimate guide has answers to all your burning questions.

What is a Merchant Service Provider?

A merchant service provider (MSP) is a broad term for any type of software, hardware, or service enabling you as a business owner to process credit or debit card payments. Not only do MSPs facilitate the process, but they also help keep your company’s and customers’ finances safe.

As the internet gained popularity as a marketplace, merchant service providers rose to the challenge of offering comprehensive platforms. Today, the top MSP accounts provide point-of-sale tools and business analytics so your business has everything it needs to succeed. 

The PCI Security Standards Council

The Payment Card Industry (PCI) Security Standards Council sets the bar for merchant service providers to follow. Constituted by American Express, Discover, JCB, MasterCard, and Visa, these companies help regulate the flow of money and protocols during business transactions.

Types of Merchant Service Providers

Not every merchant service provider is the same. For the most part, available services fall into one of three categories:

Merchant Account Providers

Generally speaking, merchant account providers set you up with a merchant account funds flow into after making a transaction. These providers then offer a means to process transactions from a debit or credit card and deposit it into this account.

A merchant account is not a business bank account, but rather a holding place for funds coming into your business. The merchant account provider transfers those dollars into your bank account periodically. Having a separate merchant account can be beneficial for tracking plastic transactions and controlling how funds move.

There can be fees associated with these extra accounts and the process used to process credit or debit card payments accordingly. If you’re looking into merchant service providers, be sure to check the types of cards they work with so you don’t find yourself in a sticky situation with an uncommon card.

Payment Service Providers

Payment service providers are another means of processing payments between buyers and merchants. Instead of having a merchant account, these providers lump merchants together to keep costs down. Being grouped with other businesses means you won’t have your own ID through which to channel funds.

These platforms don’t charge as much for this setup or typically require long-term contracts. On the flip side, you may not experience good customer service if things go awry. Payment service providers hold a lot of risk for letting you use their services, so it’s also more likely for them to freeze or terminate accounts with minimal warning. Even something as simple as a higher than usual payment can throw up a red flag.

Payment Gateway Providers

As the name implies, payment gateway providers create a path for online payments through a secure network. At present, these gateways are the only way business owners can collect payments through the internet.

Some providers will include a merchant account as part of the deal, while others offer a gateway only. In either case, you’ll have the interface you need for customers to shop from your site.

With cyberattacks at an all-time high, payment gateway providers add high levels of fraud prevention and security to keep you and your clients safe. Customers will want this peace of mind before purchasing your app or site.

Tracking the Transaction Process

When a customer makes a purchase, there’s more to the process than a simple swipe of a card. After the swipe, your MSP account sends a request to the customer’s credit card company regarding the purchase.

The credit card company forwards the information to the customer’s bank, where the bank checks for fraudulent activity and sufficient funds. Once the bank either accepts or rejects the transaction, it sends a message through the credit card company back to your MSP.

At this point, the transaction completes, and the customer has the product or service they desire. Depending on the speed of the credit card company, it may take minutes or a few days for the funds to appear in your merchant account.

Who Can Apply for a Merchant Service Provider?

Any business, no matter how large or small, can apply for a merchant service provider. Since MSPs assume risk by dabbling in financial matters, they can be particular about who they work with.

Your company may land in a hot spot if an MSP determines it to be high risk. Frequent returns or questionable charges can be all an MSP needs to reject an application.

What Tools Can Merchant Service Providers Provide?

A merchant service provider can toss a bunch of cool tools your way to help with payment processing. Check out some of the most common features below.

Merchant Accounts

Merchant accounts represent the bucket funds drop into whenever a customer makes a purchase in person or online using a plastic card. An MSP will then transfer the money into the bank account of your choosing.

The process may seem overcomplicated, but merchant accounts introduce a layer of protection designed to keep funds safe. Having a merchant account comes with a unique ID number to expedite transfers. Payment service providers are technically merchant accounts but don’t give a unique ID number.

Credit Card Terminals

Any physical store location needs credit card terminals to read credit and debit card information. Modern terminals connect to the internet through Ethernet or wireless connections, although those using WiFi tend to be more expensive.

It’s possible to either lease terminals or purchase them, depending on how long you envision using them down the road. Leasing these models usually isn’t a cost-effective option, so it’s almost always better to buy when you can.

It’s worth checking out terminals offering EMV compliance for chip cards and that extra layer of security. Similarly, you may wish to invest in NFC-based payment methods like Apple Pay and Google Pay, since these touch-and-go options are becoming increasingly popular.

Point of Sale Systems

Point of sale (POS) systems combine the benefits of credit card readers with a software-based solution for financial management and inventory tracking purposes. Many POS systems can run on tablets nowadays, eliminating the need for bulky computers.

You may even find point-of-sale systems with cash drawers, printers, or check scanners built right in. With the right platform, it’s possible to control all financial aspects from a single device.

Virtual Terminals

Virtual terminals turn a computer or mobile device into a credit card terminal. In most cases, businesses use these virtual interfaces to enter credit card information manually over the phone or tackle remote billing.

Some services include a card reader attachable to a USB port to handle in-person purchases quickly and easily. Where possible, it’s best to scan and keep a physical card on file to cut down on risk.

Mobile Payment Systems

Mobile payment systems enable you or your team to accept credit card payments with a smartphone or tablet. These systems come with a physical card reader that connects to your mobile device and collects card information.

As with credit card terminals, it’s best to choose a mobile payment system offering EMV compliance for extra security and NFC transactions for customers wishing to take a contactless approach. Devices with Bluetooth can introduce wireless connectivity, as headphone jacks on phones are going the way of the dinosaur.

Payment Gateways

Any business taking an online approach needs a payment gateway to receive payments in cyberspace. Gateways connect an online payment center to your merchant account or financial institution with minimal risk.

Only companies with an online presence need a payment gateway, so the service doesn’t typically come standard in merchant service provider packages. Don’t be surprised if you incur a monthly fee for using one. These services do introduce layers of security and customer management tools.

Online Shopping Carts

Online shopping carts are more than just an icon on a website. This software allows businesses to build and customize a website to highlight brands and products. Doing so creates a unique customer experience to stand out from the competition.

What Should You Look for in a Merchant Service Provider?

When picking out a merchant service provider for your business, not just any platform will do. Consider the following before making a purchase.

Features

A merchant service provider’s feature set should be a driving force in your decision-making process. If you’re doing business online, be sure to choose an MSP account with a payment gateway. Some providers add tools like inventory management or sales reporting to keep your business running smoothly.

Security

You and your customer base need to keep financial records safe and secure while performing transactions on the internet. MSPs often bulk up with fraud protection and encryption tools to block hackers from accessing your hard-earned money.

Hardware

For physical store locations, think about the type of hardware you want to use. Are mobile payment systems enough, or do you need full-blown point-of-sale systems? Picture the layout of your location and what makes the most sense before making any purchase.

Ease of Use

Hardware and software alike, it’s important to make sure your merchant service provider is quick and easy to use. If your team fumbles with credit card terminals or struggles through an app, it can reduce the likelihood of a repeat purchase. Such bumps also reduce efficiency, leading to less overall sales.

Support

A good customer service team at your back can get your system back online faster than you can say IT. On the other hand, limited access to support can leave you with hours or days of downtime before you can get up and running again.

Fees and Pricing

There can be a lot of fees associated with merchant service providers for the many services they offer. You should expect a monthly fee for using the service, but make sure the amount fits into your company’s budget.

Less obvious are fees for payment gateways or management software that can send costs through the roof. There may also be transaction fees each time you swipe a card. Should you need hardware solutions as well, weigh pricing options on larger units versus those with fewer features.

Frequently Asked Questions (FAQs) for Merchant Service Providers

Merchant service providers can take on many forms, and understanding them all can be a challenge. This FAQ answers some of the most common questions about these platforms.

Bottom Line on Merchant Service Providers

Merchant service providers are an integral part of any business hoping to accept credit or debit cards as a payment source. These services connect your system to the necessary entities for transactions to take place. With the uptick in online shopping, merchant service providers are more important than ever to maximize your selling potential.

Grasshopper Review: Is It Worth Your Time & Money?

Grasshopper blog banner

Grasshopper is a popular cloud-based phone service that offers voice-over-internet-protocol (VoIP) solutions. In this Grasshopper review, we’ll explain why the platform is ideal for small and mid-sized businesses that are cost-conscious. Among other things, users enjoy an easy and intuitive setup and plenty of team collaboration tools.

Our Verdict

Grasshopper VoIP services provide feature-packed plans to suit the needs of small and mid-sized businesses. Irrespective of your package, you can make unlimited business calls and texts. The service also allows you to use your existing business number or choose one from Grasshopper’s inventory of local, toll-free, and vanity numbers. 

There are numerous enticing features, including VoIP and Wi-Fi calling, custom greetings, multiple extensions, virtual fax, and voice mail, which are also available on mobile and desktop apps. 

Furthermore, you will receive detailed call reports and timely notifications of missed calls and voicemails. Grasshopper has a 7-day free trial period, and your number is activated after you choose a plan.

Screenshot of Grasshopper homepage - How to get the Grasshopper VoIP phone system
Source: Grasshopper
  • No need for special equipment or other phones
  • You can get a local, toll-free, or vanity phone number
  • Mobile and desktop app available (compatible with android and iOS)
  • No video conferencing feature (not a unified communications service)
  • No call recording
  • Lacks CRM integration capabilities

Grasshopper at a Glance

Grasshopper is a phone service that offers reliable VoIP solutions for small and mid-sized businesses. While it provides a whole array of calling features, including call transfers and extensions, it remains a far cry from a unified communications service that blends phone services with video conferencing and email. 

This Boston-based phone service offers a professional way to handle communications, especially for companies with few or moderate communication demands. Grasshopper has a great desktop and mobile app, allowing you to communicate anywhere using any gadget!

Moreover, the service separates your business calls from your personal calls. Even if you stick to using the mobile app, you don’t need to worry about embarrassing blunders where you lack professionalism by greeting a client casually.

Who is Grasshopper Best For?

Grasshopper offers a competitively priced tier-based VoIP service. Even though it has plenty of call management and collaboration features, it lacks CRM services and video conferencing software.

This makes it an ill-fit for larger companies with more significant communication needs. However, it is a solid option for entrepreneurs, startups, and small businesses with low or moderate communication needs.

Grasshopper Pricing

Grasshopper offers three unique plans ideal for startups and small businesses. These plans differ in price ranges, with the lower-tier package costing $29 monthly or $26 per month under an annual commitment. You can upgrade to the Partner or Small Business plans once your company grows and you need more phone numbers or extensions.

Something that stands out about Grasshopper’s pricing is that the tier packages have a flat monthly fee. The billing process is straightforward, so you don’t have to worry about hidden costs. Also, there are plenty of add-ons like professional voice studio and call blasting that you can include in your package to create a personalized VoIP service.

Screenshot of Grasshopper pricing plans
Source: Grasshopper
Grasshopper logo

Plans

Solo

Partner

Small Business

Cost Per Month

$29

$49

$89

Cost with Annual Billing

$26/Month

$44/Month

$80/Month

Free 7-Day Trial

Phone Numbers

1

3

5

Extensions

3

6

Unlimited

VoIP and WIFI Calling

Unlimited Calls and Texts

Call Transfer

Virtual Fax

Call Recording

Voicemail Transcription

24/7 Support

Grasshopper Features

Grasshopper offers a reliable range of features that complement your existing phone systems. Because some features are standard in all plans, most startups and solo enterprises can choose the lower tier package and upgrade as their businesses grow. Here are some of Grasshopper’s features.

Grasshopper Mobile and Desktop Apps

Grasshopper offers a desktop and mobile app that makes the phone service portable. You can make and receive business calls from anywhere as long as you can access your laptop, smartphone, tablet, or desktop. 

These applications are compatible with Windows, Mac, Android, and iOS gadgets.

One of the significant benefits presented by the apps is that they allow you to separate your business calls from your personal calls.

There is also the convenience of having access to your call history to make timely follow-ups on any missed calls. The apps provide an all-in-one dashboard to view all your communications. This includes calls, texts, emails, voicemails, and video calls.

Screenshot of Grasshopper homepage - Run your business from anywhere
Source: Grasshopper

Virtual Phone Numbers

You can choose a custom phone number for your business through the virtual phone numbers feature. This allows you to further enhance your professional image by separating your business from your personal affairs. The available numbers include:

  • Local phone numbers—These boost your brand’s presence within your area and make it easier for your business to attract a local client base.
  • Vanity phone numbers—Allow you to select a number based on a keyword’s spelling. For instance, you can create a custom number with your brand or product name as the keyword. This makes it easier for your clients to remember your business number.
  • Toll-free numbers—Give you a more established and credible image by letting your clients reach out for free.

VoIP Calling

All Grasshopper plans allow users to make unlimited calls to the US and Canada. You can also make international calls at an added fee. Using Grasshopper’s calling card feature, you can mask your personal number and instead display your business number. Other functionalities enabled by the calling features include:

  • Calls over Wi-Fi 
  • Call transfers
  • Call forwarding
  • Phone extensions
  • Hold music
  • Number blocking 
  • Voicemail Transcription 

This service allows you to have your voicemails transcribed and sent to your business email. You can also send them to a virtual assistant or your text inbox. Better still, this feature allows scanning of business voicemails using keywords. This can be a real-time server, allowing you to sieve out the most urgent voicemails.

Automated Greetings

A professional greeting can enhance your brand’s image and create a sense of being legitimate and more established. Grasshopper allows you to record your IVR audio greetings or pay a fee to access the professional voice studio service. 

Screenshot of Grasshopper automated greetings.
Source: Grasshopper

Instant Response

The instant response feature makes it easier to take advantage of all available business opportunities. The feature works by sending an automatic text each time you miss a call. This lets your caller know that:

  • They have reached the correct number
  • You are currently unavailable but will respond as soon as possible
Screenshot of Grasshopper Instant response
Source: Grasshopper

Add-On Features

Grasshopper offers the flexibility to scale up with add-on features. As your business expands, you can include the following services to ensure your company enjoys personalized VoIP solutions without changing your service plan.

  • Ruby Receptionists—Gives you a virtual receptionist to pick up incoming calls and give your callers a professional and personalized experience.
  • Video Studio—Allows you to hire a professional to create polished customized call greetings.
  • Call Blasting—Activates simultaneous calling to reduce call wait time and enhance customer satisfaction.
  • International Calls—Offers a personalized international calling plan and reach out to your clients beyond the US and Canada.
  • Extra Numbers and Extensions —Customizes your existing plan to include more business numbers or extensions without changing your service package.
Screenshot of Grasshopper add-ons
Source: Grasshopper

Grasshopper Alternatives

Grasshopper has competitively priced tier-based plans. While it is a solid option for startups and small businesses, there are better alternatives for solo entrepreneurs and larger businesses that require more robust software. Here are three of the top alternatives to using Grasshopper VoIP services.

RingCentral is one of the best alternatives to using Grasshopper. This VoIP service is well-known for its ease of use, reliable call quality, and range of pricing plans ideal for all business sizes.

RingCentral is a unified communications service, and its features provide more than just essential professional calling services. You can make phone calls, video calls, conference calls, and text messages using one platform!

RingCentral Pricing

RingCentral offers tier-based services and allows users to pay monthly or annually. An annual subscription makes you eligible for a 33% discounted rate. The platform’s plans include:

  • Essentials—$29.99 monthly or $19.99 when billed annually
  • Standard—$37.99 monthly or $27.99 when billed yearly
  • Premium—$44.99/ month or $34.99 under yearly billing
  • Ultimate—$59.99/month or $49.99 under annual billing

Who Is RingCentral Best For?

RingCentral is a solid alternative to consider if you want a phone service with plenty of VoIP and collaborative features. The platform stands out for being an all-in-one communications service ideal for all businesses, including those with greater communication demands.

How Does RingCentral Compare To Grasshopper?

RingCentral offers more features, allowing it to cater to more than just startups and small businesses. Unlike Grasshopper, it is a unified communications service that will enable you to make video conference calls. Also, it has a clean and good-looking interface, which is a definite plus point above Grasshopper.

  • Video conferencing (HD quality)
  • Enhanced scalability with a wide range of add-on features
  • User-friendly desktop and mobile app
  • Limited interactive voice response options
  • Hard to navigate fax feature
  • Conference call greeting can’t be customized

Google Voice is an excellent VoIP service to consider if you have a Google Workspace account and want to enjoy straightforward phone services. This cloud-based platform blends communication channels and provides comprehensive integrations and call functions. While it is quite popular among small and mid-sized businesses, it is rich in premium add-on features ideal for large enterprises.

Google Voice Pricing

Google Voice is one of the most budget-friendly VoIP services available. If you are a solo entrepreneur, you could even benefit from the platform’s free plan. The three tier-based plans include:

  • Starter—$10 monthly
  • Standard—$20 monthly
  • Premier—$30 monthly

Who Is Google Voice Best For?

If you are searching for the best VoIP provider to help your business enjoy an international presence without overstretching your budget, Google Voice is your best bet. The platform offers call rates as low as a cent/ minute, making it ideal for large-scale companies with a global customer base. Read our in-depth review on Google Voice to find out if it’s the best for you and your business.

How Does Google Voice Compare To Grasshopper?

Both Grasshopper and Google Voice are reliable VoIP services. However, Grasshopper offers customization with advanced features like instant response, simultaneous call handling, and custom greetings. Unless you desire a simplified phone service, it is better to stick to Grasshopper.

  • Unlimited domestic calls and texts 
  • Allows call routing to multiple devices simultaneously
  • Smooth integrations with Google Workspace
  • No vanity or toll-free numbers
  • Limited advanced features
  • Google might have access to your confidential information 

Vonage is an excellent alternative to Grasshopper because it is a unified communications provider. The VoIP service makes business communication and collaborations straightforward and cost-effective for startups and small businesses.

Vonage Pricing 

Vonage offers three tier-based services. They include:

  • Basic—$19 per month
  • Premium—$29/month
  • Advanced—$39/ month

Who Is Vonage Best For?

Vonage is an excellent option if you want a competitively priced VoIP service that offers all the essentials you need to work from anywhere and on any device. It is also attractive for businesses looking for more scalability. The platform has numerous add-on features, meaning businesses can choose only the features they need.

How Does Vonage Compare To Grasshopper?

Both Grasshopper and Vonage are ideal options for startups and small businesses. The main difference is that while Vonage is a platform built on robust technology, Grasshopper mainly depends on its features to create a package ideal for the communication needs of different businesses. 

  • Video conferencing feature
  • All plans allow unlimited calls and texts
  • Secure (FCC, HIPAA, PCI, and GDPR compliant)
  • The basic plan has limited features
  • Too many add-ons at an extra fee
  • No online faxing or toll-free numbers

Frequently Asked Questions (FAQs) for Grasshopper Review

Here are the answers to some frequently asked questions to help you further evaluate whether the service matches your business needs.

Final Thoughts on Grasshopper Review

Grasshopper is a VoIP provider with just enough features to suit the needs of small and mid-sized businesses. It also matches the expectations of solo entrepreneurs and small startups that want to set up a professional phone system cost-effectively. The 7-day free trial offers a risk-free means to sample the service and determine whether it suits your business needs.

So is it a good fit for your business? Hopefully, our Grasshopper review has helped you answer that question.

What is a VoIP Number, How Does it Work & How Do You Get One?

A VoIP phone

Voice over Internet Protocol, or VoIP technology, allows you to make and receive calls over the internet. Although the technology has been around for some time, VoIP has never been as popular in the business world as it is today.

The VoIP global market size was just over $30bn in 2020. According to a VoIP industry analysis by Global Market Insights, the global VoIP market is projected to hit $95bn by 2027 as more and more SMBs move toward this technology. If you’re thinking about getting a VoIP number for your business, here’s all you need to know about what it is, how it works, and where to get one. 

What is a VoIP Number?

A VoIP number appears and functions just like a regular 10-digit telephone number. The primary difference is the mode of transmission. While traditional landline numbers use a network of telephone lines, VoIP uses the internet to place calls. 

When you use a VoIP number to call someone, it appears like any other phone number to the receiver. This means they won’t be able to tell the call isn’t coming from an actual landline. 

Unlike traditional phone numbers, a VoIP number isn’t assigned to a specific device, location, or phone line. Instead, it’s assigned to a person. This person can use their VoIP phone number to place a call from anywhere as long as they have an internet-enabled device. 

Since Voice over Internet Protocol isn’t location-specific, you can get the area code of your choice. This saves long-distance fees for callers. Getting a VoIP number is recommended for companies operating across the US.

How Does a VoIP Phone Number Work?

As mentioned above, VoIP technology works over the internet. It doesn’t need copper wire telephone lines to facilitate communication. 

Landline numbers use analog signals to transmit voice. When you place a call with a VoIP number, your voice and data are converted into digital signals before they’re transmitted over the internet. If you call a regular landline, the digital signals are converted back into analog before they reach the receiver. 

Illustration on how a VoIP phone number works

Using this technology, you can make and receive calls on your virtual number no matter where you are. All you need is an internet connection and an internet-enabled device such as a smartphone, computer, or tablet. Apart from voice calls, VoIP also supports text messaging and video calls if the receiver is using VoIP too. 

Different Ways for Using a VoIP Number

You can make VoIP calls using three different methods. These include using an analog telephone adaptor, using an IP phone, or availing of the services of a VoIP caller.

Use an Analog Telephone Adapter on a Regular Phone

This method lets you use VoIP technology without fully switching from traditional to VoIP. Plug an Analog Telephone Adaptor into your traditional landline phone to connect it to the internet. 

Use an IP Phone

Alternatively, you can get an IP phone. This is just like a standard telephone, but it comes with Ethernet ports to connect it with an internet router. These phones have built-in hardware and software to make and receive VoIP calls.

Use a VoIP Service Provider

If you want to make VoIP calls, signing up with a VoIP service provider, also known as a VoIP caller, is by far the most convenient and cost-effective solution. All you need to do is sign up, download and install the software, and start making Voice over IP calls from your computer or mobile phone. 

If you go for a VoIP service, you don’t need to get any extra hardware as long as you’ve got functional speakers and a microphone. Let’s discover more about how to get a VoIP number from a service provider. 

How to Get a VoIP Phone Number?

The easiest way to get a VoIP number is from a quality VoIP provider. The process is fairly simple. All you need to do is sign up with a service provider, and it’ll guide you through the rest of the steps until you’re ready to make and receive VoIP calls. Still, here’s an overview of what you should expect when you go with a VoIP phone number service.

Step 1: Choose a VoIP Service Provider

Before you get a number, we advise you to research a suitable provider that offers affordable plans and suits your business’s needs. Unfortunately, the VoIP industry is rife with scams, making it all the more important to pick the right service provider. 
There are hundreds of VoIP services out there, each with unique pricing and features. We’ve reviewed some of the best VoIP service providers that you can use to get a VoIP phone number. Go through our top picks to make your choice easier.

Offering high-end features at an affordable price, RingCentral is indeed the leader in the VoIP market. It’s a good choice for businesses of all sizes as it offers a variety of plans that address different needs. Its most popular plan type, RingCentral MVP which includes messaging, video, and phone gives you unlimited calls in the US and Canada, unlimited SMS, voicemail transcription, and team messaging.

You can get top-tier features such as toll-free numbers, voicemail capabilities, and a mobile app even with the most basic plan that starts at $19.99/user/mo. RingCentral isn’t the cheapest VoIP service out there, but it’s worth the price tag. A word of advice, you might face a slight learning curve when starting with this service. To learn more about RingCentral’s features, read our complete RingCentral review.

  • Unlimited calls within the US and Canada
  • Mobile apps for iOS and Android
  • Built-in team messaging and document sharing
  • International calling costs extra
  • Overcomplicated for new users
  • A little expensive

Pricing

  • RingCentral MVP Essentials: $19.99/user/mo.
  • RingCentral MVP Standard: $27.99/user/mo.
  • RingCentral MVP Premium: $34.99/user/mo.
  • RingCentral MVP Ultimate: $49.99/user/mo.

If you’re looking for a productivity-focused communication system, Nextiva can be a great choice for you. It comes with an abundance of features, however, the vast majority of them are locked in the more expensive plans. Still, the most basic plan gives you unlimited voice and video calling, single-level auto-attendant, internet fax, toll-free numbers, voicemail, and integrations with Outlook and Google Contacts.

Nextiva doesn’t place any user restrictions so you can have as many users as you want even with the starter plan. Advanced plans offer a productivity suite that includes an internal communication system, screen sharing, private group messaging, a team calendar, and a voting system. To learn more about Nextiva’s features, read our complete Nextiva review.

  • Unlimited calling within US and Canada
  • Mobile app to stay connected from anywhere
  • Customizable auto-attendant
  • Call recording is limited to higher-tier plans
  • Mobile SMS messaging is not available on the cheapest plan
  • Pricing can get a bit complicated

Pricing

Nextiva’s pricing structure is a bit complex. The average prices go down if you purchase a plan for more users. Here’s what you can expect the different plans to cost for users as less as 1-4 to 100+.

  • Essential: $17.95 to 23.95/user/mo.
  • Professional: $21.95 to 27.95/user/mo.
  • Enterprise: $31.95 to 37.95/user/mo.

If you want a mobile VoIP solution for remote work and traveling employees, Ooma Office offers what you need. It’s one of the more affordable VoIP services and it isn’t short on features either. A toll-free number, SMS, call logs, virtual fax, and multi-extension dialing are included in even the most basic plan. But a potential drawback is that Ooma’s desktop app isn’t included in it.

According to our in-depth Ooma Office review, what sets it apart is that each user gets a unique direct-dial number instead of an extension. This makes you look more professional as a business and also makes it easier for customers to reach your employees.

  • Desktop and mobile app
  • Unlimited calling in the U.S., Canada, Mexico, and Puerto Rico
  • Direct-dial numbers for each user
  • Desktop app is limited to the Pro plan
  • CRM and productivity integrations are not available on the base plan
  • Pricing isn’t transparent

Pricing

Getting to the Ooma Office pricing page takes some searching, but we’ve already found out the plans Ooma offers and what they cost. It has two price points that vary significantly in features. 

  • Ooma Office: $19.95 /user/mo. – one-time activation fee, for 1 user: $29.95
  • Ooma Office Pro: $24.95 /user/mo. – one-time activation fee, for 1 user: $29.95

Step 2: Select a VoIP Plan

Different service providers offer different plans. Choose the one that suits your needs best and fits your budget. Remember that not all service providers offer the same kind of plans. So choose your service provider in accordance with your business type, size, and VoIP needs. 

Step 3: Get a VoIP Number 

Your VoIP service provider will have an interface that facilitates selecting and purchasing a VoIP number. This is a fairly straightforward process but may vary between services. Most providers let you choose your area code to make it easier for customers from a specific area to contact you. 

That said, you can also choose to port your existing telephone number to VoIP. To do so, you’d have to contact your previous phone provider to transfer it. This may take a few business days. 

Step 4: Complete Setup

Once you have your VoIP phone number, all you need to do is set up the hardware and software to start making calls over the internet. The cheapest and most convenient way to go about this is simply to use your computer and mobile phones for VoIP calls. If you want to connect office phones to the system, you might need to buy some additional hardware. 

Benefits of Using a VoIP Number

Businesses all over the world are switching to VoIP technology and for good reason. VoIP numbers come with a range of benefits that can help take your business ahead. They not only save you time and money but also give your company a more professional image. Here’s what getting a VoIP number does for you.

Saves Money

Businesses can reduce their telecom costs by 50% if they switch to VoIP. This is primarily because VoIP uses the internet to transmit data. Not just that, but you also get additional features like auto-attendant, intelligent call forwarding, call queue management, and video calling with a quality VoIP service. 

Offers Flexibility

The flexibility you get with a VoIP phone number is one of its biggest advantages. A VoIP number can be used on multiple devices at the same time, giving you the mobility and convenience traditional landline systems can’t. 

Offers Scalability

As your business grows, you’d want your communication system to grow along. However, this is not easy with standard phone systems. You need additional phone lines and hardware to scale. 

VoIP lets you scale with ease. You can add as many users as your bandwidth allows, and this is more than enough for most growing businesses. As VoIP services are cloud-based, adding more numbers is pretty easy. 

Offers Remote Access

A VoIP number is not assigned to a phone line. This means you can use your number no matter where you are as long as you’ve got internet. With the best VoIP apps, you can have your business number in your pocket at all times. 

Gives You Choice of Area Codes

Unlike traditional phone numbers, you can freely choose your area code with a VoIP service. You don’t have to be in a state to use its area code for your business phone number. Being able to choose your area code makes it easy for you to target customers from a particular area, and it also establishes your credibility as a local business. 

Frequently Asked Questions (FAQs) for VoIP Number

Here are some of the most commonly asked questions about VoIP numbers, how they work, and the easiest way to get one.

So What Is a VoIP Number?

A VoIP number is a virtual phone number that lets you make calls over the internet. It looks and functions just like a regular number, but doesn’t need any phone lines to operate. The best way to get a VoIP phone number is to sign up with a service provider. 

Quality VoIP services like RingCentral, Nextiva, and Ooma Office give you a wide variety of features to facilitate communication between you, your employees, and customers. Plus, VoIP technology offers several benefits including low costs, flexibility, scalability, remote access, and the ability to choose the area code of your choice.

What Is a POS System & How Does It Work?

Person using a POS system

Keeping accurate real-time sales records, managing inventory, and tracking customer information can be difficult when you’re processing transactions manually. Fortunately, you can use a POS system to streamline these tasks and gather important sales data.

What is a POS system, and why do most small businesses have one in place? A point of sale system includes hardware and software that business owners and staff use to process transactions and payments at checkout. After a customer selects a product in a store or receives a service, they need to pay for it, and this is where a POS system comes in.

How Does a POS System Work?

A POS system records product details of the purchased item, tracks its details, and provides order feedback. This feedback is typically in the form of the total cost of the order to the customer and sales reports to the store owner.

To serve both customer and owner, a system includes software and different types of hardware to get the job done. These include barcode scanners, cash drawers, and computer monitors.

POS Hardware

For a POS system to work, you’ll need the right software and pieces of hardware at the checkout counter. The point of sale hardware market in the U.S. is projected to be worth $9.54 billion by 2025, indicating an increase in use at retail locations. Common hardware that small businesses use to set up a POS include:

POS Terminal

The primary hardware of a sales POS system is the terminal. The terminal is the device where you install the POS software. It can be a desktop computer, a tablet, or a smartphone. You’ll have to connect all other pieces of hardware to the terminal to complete your POS setup.

Monitor/Display

The monitor shows transaction details when you use the various POS hardware. In most retail stores, the display used is a desktop computer. Many small businesses also use smartphones or tablets.

Barcode Scanner

Retail staff use a barcode scanner to capture details about the product on sale. It reveals the price, special discounts, and tax charges on the product.

Card Reader

Modern POS systems include a card reader that allows customers to make payments using credit or debit cards. Credit card reader providers typically charge a monthly maintenance charge and may also charge per-transaction fees.

To use a card reader as part of your retail POS, you’ll need to connect it with your POS software. When you swipe a card through the reader, the POS terminal transmits the card data for approval. If the customer’s bank approves the transaction, you’ll receive authorization to complete the sale.

Receipt Printer

A receipt printer prints out sale receipts after the transaction is done. A receipt is given to customers as a record of the sale, and it also helps businesses keep track of product performance and inventory levels. Receipts also record details such as sales tax, method of payment, and the time and date of the sale. For some business owners, digital receipts will suffice, so a printer may be unnecessary.

Cash Register

A POS system calculates and registers cash transactions using a cash register. Cash registers are often attached to a cash drawer beneath, used for storing cash from payments. Cash registers aid in inventory management and financial reporting when paired with barcode scanners, card terminals, and receipt printers.

Types of POS Systems

There are several types of retail POS systems, each suitable for various businesses. It’s advisable to familiarize yourself with all types to identify the one that’s right for your small business.

Here are the main types of POS systems:

Server POS System

A server retail POS system is one where the data gathered is stored on-premise at the business. This type typically comes with the highest setup costs and monthly maintenance fees. When you have a traditional server system, you’ll need to be on location to utilize it. To create a server POS system, you’ll need to buy hardware from various providers.

Cloud-Based POS System

With cloud-based systems, sales data is stored on the internet instead of an on-location server. Once you’ve installed your chosen POS software into your hardware, you’ll have access to your data as long as you have an internet connection.

Cloud-based POS software works with physical and online stores, unlike the server system that only serves a physical retail store. With e-commerce sales growing each year, introducing cloud-based POS systems into your business can boost growth significantly.

A good example here is the Clover POS system is a popular cloud-based system that allows businesses to complete transactions online.

Hybrid POS System

A hybrid system incorporates features from both on-premise and cloud-based systems. It’s an ideal option if you’d like to have the best of both sides. Hybrid point of sale systems are good for businesses with both physical and online stores. The Lightspeed POS system is an example of a hybrid system that utilizes both on-location and online features.

Mobile POS System

Mobile POS systems use a device such as an Android tablet or iPad as the point of sale. This system typically involves only two pieces of hardware: a smartphone or tablet and a credit card reader.

You can bring POS mobile devices to your pop-up shops, trade shows, and other events outside your physical store. A mobile sale POS system also comes in handy at physical stores to reduce customer queues and speed up checkout. An example is the Square POS system, which you can use on your mobile device without requiring additional hardware.

Features of a POS System

Most POS systems offer the same basic features, while others, such as restaurant POS systems, include additional specialized tools. The following are the features you’ll find in most POS systems for retail businesses:

  • Checkout
  • Payment processing
  • Inventory management
  • Reporting and analytics
  • Employee management
  • Customer relationship management
  • Multichannel sales

Checkout

Checkout tools are the primary basis of a POS system; hence, this is a feature you’ll find on all point of sale systems. With checkout features, you can easily ring up customer purchases to find out their worth.

Payment Processing

Payment processing is another basic feature found on all POS systems. A POS system allows various payment methods, from credit and debit cards to cash.

To use these, you’ll need additional hardware such as a card reader or cash register to process sales. For online ordering, you’ll need POS software that enables digital payments.

Inventory Management

When you ring up a sale, POS software brings up so much more than price information. It also shows crucial information about inventory levels. You can easily tell when a product needs restocking with the inventory management feature.

Reporting and Analytics

Retail point of sale software draws various insights from daily sales data. You can identify products that sell the best, those that take long to clear, and identify intervals with the most sales using POS data. With this data, you can plan everything from restocking to marketing campaigns.

Employee Management

Most POS systems come with an employee management feature to aid staff scheduling and tracking. With this feature, you can track what each staff member is doing at any moment, how many hours they worked, and set permissions for each of them. This feature also helps prevent losses due to staff fraud, such as after-sale transaction modification.

Customer Relationship Management

A customer relationship management (CRM) tool gathers important data about items bought, the amount spent, customer contact information, payment methods, and returns. It gives you important insight on what products a certain customer is interested in, their spending limits, and how often they shop.

With this information, you can create more targeted marketing campaigns that target each customer’s tastes. With the collected data, you can also enroll them in loyalty programs and easily provide solutions in case of return or exchange requests.

You can get more from your POS customer relationship management tool by integrating it with your VoIP caller phone system. This gives staff direct access to customer data when they have queries or complaints. You’ll need the best VoIP app for your business to benefit from this integration.

Multichannel Sales

Does your retail business have multiple locations serving as points of sale? Perhaps you have an online store and also sell in brick-and-mortar stores and mobile locations. A point of sale with a centralized multichannel sales feature consolidates all of your sales data from each POS into one place, making it easy to keep track and gather insights.

How To Choose a POS System for Your Small Business

What type of POS system is convenient for you, and which features does your business need? Asking these questions will help you find the best POS system for your business. Here are factors to keep in mind when choosing a POS system for your small business:

Hardware

Each type of POS system has hardware requirements you must meet to get it working. With an on-premise system, you’ll have to purchase or rent multiple pieces of hardware, including a display, barcode scanner, receipt printer, and card reader. If you want to go with a cloud-based system, you may only need a mobile device and a card reader.

Ease of Use

A good POS system should be easy to use, both for you and for your customers who are checking out by themselves online. An easy-to-use system streamlines checkout activities and saves time for everyone involved.

Features

Besides checkout and payment processing, what other features would you like to have on your point of sale system? Some of the vital features to look out for include inventory management, analytics and reporting, and customer relationship management. With these features, you not only speed up checkout but also keep an eye on your inventory and make informed marketing decisions.

Credit card processing software is also a crucial feature for businesses today. This is due to the rising preference for credit card payments among consumers, which the Federal Reserve reported to total $97.04 trillion in 2019.

Scalability

Choosing a point of sale system that will scale with your business is advisable. Otherwise, if your system is unable to keep up with a growing business, you might end up losing customers due to an unsatisfactory shopping experience.

For example, you might not be able to take payments quickly at checkout leading to long queues in your store. It  might also be difficult to keep track of all your customers. This means that loyalty programs might be difficult to implement.

As your business grows, you’ll need more elaborate and specialized features to make the most of your POS data. If your system cannot keep up, it’ll be challenging to get the insights you need to improve or plan your business operations. Opt for a system that scales with your business to avoid hiccups and save you from spending money on new hardware or software each time your needs change.

Reviews

Before purchasing a POS system, check what other business owners say about it. Reviews will give you a good idea of how the system works and performs.

Note that what works for one store won’t necessarily suit you because the type of business determines the ideal software. For instance, if you own a restaurant, you’ll be better off checking reviews for the best restaurant POS systems rather than checking feedback from general retail store owners.

Customer Support

It’s wise to choose a POS system from a provider with good customer support. In case you run into any problems with your system during business hours, you should be able to reach them instantly for assistance. This will prevent delays caused by a problematic system.

Benefits of a POS System

The right POS system can bring several benefits to your business. These include:

  • Time savings
  • Improved customer experience
  • Important insights
  • Increased accuracy
  • Multiple payment methods

Time Savings

A point of sale system saves a lot of time during the checkout process. You can check product details within moments, process payments, and gather important customer information. This takes a much shorter time than if you were checking products manually.

Improved Customer Experience

Thanks to cloud-based POS systems, customers can shop from an online store without requiring assistance from an in-store employee. They can also purchase items on the go without joining long checkout queues.

Important Insights

Using a POS system leaves you with a lot of useful data you can use in marketing, inventory planning, and goal setting. Features such as inventory management allow you to see your best-selling products and the customers buying them.

Over time, you’ll be able to identify periods when you should stock up more or switch more attention to other products based on seasonal trends.

Increased Accuracy

There’s much less room for errors when using POS software to ring up sales than when doing it manually. This accuracy also extends to when you have to collect and merge data from multiple points of sale. With the software doing the heavy lifting, your reports are guaranteed to be accurate and well-organized.

Multiple Payment Methods

Nowadays, it’s important to give your customers a wide array of payment methods to choose from. Gone are the days when most sales were completed with cash transactions. Today, the most common in-store payment method in the U.S. is credit cards, followed by debit cards. Cash comes third in popularity, followed by digital wallets. Go for a POS system that allows you to integrate all popular payment options into your business.

Frequently Asked Questions (FAQs) for What Is a POS System

Here are answers to frequently asked questions about POS systems.

Conclusion: So What Is a POS System?

To find the best POS solutions for your store, always begin with your business needs in mind. Your needs will dictate which POS features are vital for you, after which you can look for POS system providers offering what you need.

Remember to choose a system that will scale with your business for maximum value.

What Is a VoIP Caller & How Does VoIP Work?

A VoIP caller using a voip system to communicate with client

One of the best ways for businesses to connect with customers is through the phone. With phone communication, sales teams reach out to prospects, customers call help centers, and internal teams collaborate.

However, costs quickly add up when businesses are handling hundreds and thousands of calls daily. This makes it necessary to find a solution that is cheaper and more convenient.

We will look at what a VoIP caller is, how to set it up, and why your business should use a VoIP system.

Looking for a premium service? check out Vonage!

 

If you’re looking for an affordable VoIP that also happens to be one of the best solutions on the market today, look no further than RingCentral. It offers a complete phone system for your business with apps, AI, and automation on a single platform. You can get all of this, including the reliability and unique phone number, for less than $19.99 per month. If you act fast you can take advantage of the current 7-day free trial offer that is happening.

Sign up with RingCentral now.

What Is a VoIP Caller?

VoIP stands for Voice over Internet Protocol, which is a technology that allows you to make calls over the internet instead of a regular phone line. The cloud software will connect you to any phone around the world, by converting your voice into a digital signal that is transferred over the internet and then converted into a regular phone signal.

What is a VoIP caller illustration

As a VoIP caller, you enter a phone number (or VoIP number) and dial it through the internet. The receiver’s phone will ring as if coming from another phone, except that it may display “VoIP caller” as the caller ID.

VoIP technology offers services like caller identification and screening, easy digital file sharing, email notifications, call conferencing, and even reports. Examples of VoIP phone services include Nextiva, RingCentral, Facebook Messenger, and Skype.

However, VoIP caller has two meanings. The VoIP system itself and the person calling you using a VoIP system. 

Therefore, a VoIP caller is someone calling you from a VoIP system. A VoIP caller is anybody who uses a digital signal to transmit their call through an internet connection, rather than analog phone lines. 

With the global VoIP services market expected to reach $102.5 billion by 2026, more and more businesses are making the shift to cloud-calling technologies. 

Do Businesses Need To Use a VoIP Service?

Businesses benefit from using a Voice over Internet Protocol service for many reasons, such as:

  • Better remote team collaboration
  • Large scale sales campaigns
  • Reduced spending
  • Increased scalability
  • Increased brand awareness
  • Easy digital file sharing

Leads to Better Remote Team Collaboration

For a business with many remote employees, VoIP systems make it easy and cost-efficient to keep in touch with your team and organize conferences. VoIP technology costs less than a regular telephone service. Businesses with multiple locations often set up VoIP phone systems to operate only within their offices using the business phones and computers.

Enables Large Scale Sales Campaigns

Many businesses use outbound calls to acquire and nurture leads, through cold calling and follow-ups. A VoIP system reduces the cost of constantly reaching out to people over the phone and makes it possible to contact anyone anywhere in the world.

Reduces Spending

VoIP services cost less than a traditional phone service, and they don’t require a lot of costly hardware. Companies can use existing computers and phones and simply download the required software. Moreover, there are free basic VoIP services available as well.

Increases Scalability

Businesses can easily add more lines using the same VoIP number, rather than calling in professionals to install a traditional phone line when they want to expand. 

Increases Brand Awareness

VoIP services allow businesses to include custom tags and caller IDs. These IDs can be kept the same no matter which employee is calling a customer. A consistent caller ID increases brand awareness and recognition.

Allows for Easy Digital File Sharing

A VoIP phone system allows users to share digital files during a call. These include documents, images, audio files, and videos. File transmission will depend on the receiver’s device.

Sign up with RingCentral now.

How Does a VoIP Caller Work?

A VoIP caller transmits your audio signal over a broadband internet connection.

VoIP technology converts your voice into data packets that are moved through internet fibers until they get to the area of the receiver. If you’re calling another VoIP phone line, the data packet is converted to audio and connected directly with the receiver. If you’re calling traditional phones, the data packets are converted to regular phone signals before reaching the user.

A VoIP phone system uses the TCP/IP and Intelligent Endpoint protocols. TCP breaks your audio down into data packets while IP transmits it over the internet’s fiber optic cables. The Intelligent Endpoint protocols locate and send signals to the receiver.

How to Set Up & Use a VoIP Caller

Step-by-step guide on how to set up a voip caller system

You need very little equipment when setting up a VoIP phone. Make sure you have access to the internet, an adapter, a software provider, and a phone or computer.

An internet broadband connection is what transmits your signal. The adapter converts your audio to data packets. An adapter is connected to a regular phone or built into a special VoIP phone.

Not every VoIP caller requires an adapter. With a smartphone or computer, you can simply install the VoIP software. Depending on the device you use, you may need to buy a microphone and speaker. If you want to use your existing phones, you may need to install special adaptors. 

When you select a VoIP provider such as Nextiva, simply sign up for an account and log into your dashboard. Decide your business hours and build your call flows, then install the desktop software. If you want a VoIP adapter or a softphone, reach out to Nextiva’s sales team.

How to Get a VoIP Number

You will need to sign up with a provider to get a VoIP phone number. VoIP providers have various methods of obtaining a VoIP number, but it’s usually simple depending on your requirements. 

Nextiva, for example, gives you a number when you sign up for an account. A VoIP number can be a new number or an existing phone number that you connect to the VoIP through number porting.

Depending on the residential VoIP services of the VoIP caller, you get a fixed or a non-fixed VoIP number.

A fixed VoIP number is tied to your address. This does not limit features. Instead, you have benefits like being able to contact emergency services like 911. However, you pay taxes that come with using that area code.

With non-fixed VoIP telephone numbers, you can choose any area code to use no matter your location. Unlike a fixed number, there is limited access to government and emergency services. 

VoIP phone numbers can be connected to different devices. For example, the same VoIP number is attached to a number of computers in a help center. This increases the rate and speed of pickup, because if someone calls, several phones ring at the same time, and the nearest agent picks up. It is also possible to speak with multiple users at the same time.

Get a VoIP Number with RingCentral today.

How Do I Identify a VoIP Caller?

To access VoIP services, a user is assigned a VoIP number. You can identify a VoIP caller by enabling caller ID information or looking up the VoIP number. Enabling caller ID software like Truecaller will automatically look up and display the ID. 

Other ways to find out who is calling you with a VoIP phone is to track the number during the call, ask your service provider to provide you with details, or use a reverse phone lookup service.

It is possible to trace a VoIP call after it has ended if you have installed a pocket analyzer. This software saves traffic details during a VoIP call. Look through those details to find the IP address. 

Businesses using Nextiva and other providers can customize their VoIP caller ID so that instead of “VoIP Caller”, you will see the brand name. Some callers use VPNs and Proxy servers to prevent IP address lookup. If a caller is doing that, it is probably better to block them. 

How to Block VoIP Calls

The easiest way to block a VoIP caller ID is to use your device blocking features. The method varies by device. Sometimes, it is as simple as selecting the number and clicking “Block number.” Other times, you may need to contact your traditional phone system provider and ask that a number be blocked.

You can use caller ID software, sign up for the Do Not Call registry, or reach out to the number and ask not to be contacted again.

VoIP Security Risks

While VoIP is certainly the future of business communication, there are some risks to be aware of. As with most things on the web, VoIP can also be abused by scammers and criminals to damage your business.

By breaching your phone system, hackers can listen to your phone calls, amass phone bills, or steal sensitive information related to your business, yourself, and your customers.

Since VoiP calls are made over the internet, these call systems are prone to many of the risks we see in the digital world.

So what are the most common VoIP Security risks?

Phishing

Phishing is a malicious activity when scammers call using numbers that appear similar to legitimate organizations. These organizations include banks, tax departments, and government agencies. The scammer leaves a message about “suspicious activity” on the recipient’s account and asks the recipient to “verify their identity”. 

As such, the victim may share sensitive information such as their bank account details or credit card information. In fact, over 59 million Americans lost money from a phone scam in 2021. 

Signs of a phishing attack include:

  • Extreme urgency from the person on the other line
  • Unexpected calls from known numbers or reputable organizations
  • Short and unusual phone numbers on caller ID display
  • The other person keeps requesting you to verify sensitive information

To prevent phishing, your organization should verify all phone requests, even if they seem to come from your IT department. You also need to train your employees to refuse to disclose sensitive information unless cleared by a supervisor. 

DDoS Attacks

DDoS (distributed denial of service) attacks occur when criminals overwhelm a server with data and use up all of its bandwidth. In turn, your network or machine will be unavailable to its users after the DDoS attack disrupts the service.

If you use a VoIP caller and are tagged with a DDoS attack, you can’t make or receive any phone calls. DDoS attacks are on the rise and your business could be at risk. To mitigate DDoS attacks, we recommend using a separate, dedicated internet connection for your VoIP caller. 

Virtual Local Area Networks, VLANs, are specifically dedicated for VoIP traffic and prevent DDoS attacks. For VoIP callers sharing across a wide area network (WAN), you can protect your organization from DDoS attack with managed encryption. 

Eavesdropping

Eavesdropping is how most criminals steal sensitive information by obtaining passwords, names, and phone numbers. This allows them to take control of voicemail, calling plan, call forwarding, and billing information.

Voice Over Misconfigured Internet Telephone, or VOMIT, is a VoIP hacking technique that takes data and voice packets from calls directly. VOMIT is a form of eavesdropping and converts phone calls into files straight from your business phone system.

To protect your small business from VOMIT attacks and eavesdropping, use a cloud-based VoIP system with the latest call encryption techniques. Reputable VoIP callers come with end-to-end encryption and protect eavesdroppers from listening in on your important phone calls.  

Pros & Cons of a VoIP Service for Businesses

In a nutshell, here are the advantages and disadvantages of using a VoIP service in your business.

VoIP Caller Pros

  • Can reach more people
  • VoIP calls cost less than traditional phone calls
  • More features like call forwarding and voicemail to email conversion
  • Portable
  • The same VoIP number can be connected to multiple phones
  • You can speak to multiple people at the same time
  • Easy to setup and use
  • Helps team collaboration
  • Can integrate with other apps like Slack and Zapier

VoIP Caller Cons

  • May be labeled as spam
  • Not everyone wants to receive VoIP calls

Frequently Asked Questions (FAQs) for VoIP Caller

Conclusion: What Is a VoIP Caller?

A Voice over Internet Protocol phone service affords amazing benefits to both businesses and individuals. Using an internet connection, VoIP calls help businesses and freelancers connect with more prospects, manage sales campaigns, and manage team productivity. To individuals, it gives the ability to reach anyone in the world while traveling, using the same number. 

Get your VoIP system set up with RingCentral.

Best Restaurant POS Systems in 2023

Hand swiping a credit card in a POS

Managing all the facets of a restaurant can be a tireless endeavor. Fortunately, point of sale (POS) systems exist to bring everything from payments to staff management together in one neat package. 

This article looks at the top restaurant POS systems in the restaurant industry today and highlights those that stand out the most.

Quick View

Software

Price

Seating Management

Staff Management

Online Ordering

Reporting and Analytics

Free to $165 per month, custom options available

Accelerate service with accurate customer placement

Access to scheduling and payroll add-on

Commission-free channels for ordering and delivery

Detailed reports and analytics that can be accessed from anywhere

Starts at $69 per month for a single POS terminal, with optional add-ons

Floor plan maker, table assignments, table monitoring

Simplify shift management, build payroll

Add-on feature, allows ordering from website

Over 50 reports that update in real-time

Free to $60 per month per location, custom options available

Customizable floor plan, optimize layout, and monitor every seat

Scheduling, clocking in and out within the system

Free e-commerce site, integrations with third-party apps

View daily stat summaries, keep tabs on business trends

From $99 per month per terminal

Custom dining room layout, identify high and low volume areas

Create and modify schedules, unique passcodes for each team member

Fully integrated online order solution

Reporting for sales, inventory, labor

$39 to $289 per month, additional terminals $39 per month. Custom options available

Adjust the floor plan on the app, check table stats

No staffing options, links to other software for accounting

Delivery and contactless online ordering

Advanced insights reveal successes and failures

Free to $69.95 per month

Guest seating, dynamic floor plans

Manage shifts and schedules

Customers can order from website, app, or a third-party

Robust point of sale reporting

Quick Verdict 

Best Overall – Toast. Toast offers the best of everything from table management to online ordering and everything in-between. Best of all, the software is available at several different price points to accommodate any size business.

6 Best POS Systems for Restaurants

Here are the six best restaurant POS systems available with all the features you need to run your business efficiently.

Toast logo

Toast

Free to $165

4.4

If your restaurant management system uses only one or two POS terminals, Toast’s free plan contains a handful of restaurant-specific features to get you working efficiently. To build an online footprint, you will need to upgrade to the Essentials plan at $165 per month.

In either case, restaurant businesses will likely need to invest in Toast’s proprietary hardware to run the show. These restaurant computer systems do not come cheap, making the Toast POS system even viable for larger full-service restaurants.

The POS system makes it easy to develop a table service restaurant plan to optimize service and turnover rate. If you can get them in the door, Toast has email marketing and customer loyalty programs to keep them coming back for a nominal additional fee. Using the best VoIP app can help expedite communications to customers.

Toast’s interface allows restaurant owners to view sales across all locations. It’s also possible to watch which tactics are working and which areas could use improvement.

  • Free tier of service.
  • Commission-free online orders.
  • 24/7 customer support.
  • Software built around Android platforms.
  • Proprietary hardware.
  • Limited options for reservations.
TouchBistro logo

TouchBistro

Starts at $69

3.7

TouchBistro makes it easy for businesses to plug into its POS software with nothing more than an internet connection and a handful of iPads. These restaurant iPad POS systems tend to speak well to a small restaurant that could struggle with proprietary hardware fees.

Even at its most basic level, the restaurant POS software features floor plan and table management, menu management, inventory calculations, and the ability to handle employee scheduling. TouchBistro plays well with other apps to enhance accounting or help manage inventory, which makes restaurant payroll a bit easier. Payment processing has to be done through a third party, often resulting in extra fees.

With TouchBistro, you can build your website to handle reservation management to bring more customers inside your establishment. This service is one of many that comes with an extra fee. Online ordering and delivery is also an option but will set you back at least an additional $50 per month.

Over 50 different reports will help your restaurant manager level up the guest experience, streamline operations, and pull in employee insights.

  • Free demo.
  • Several integration options.
  • Menu management.
  • Runs on iPad devices.
  • Payment processing is handled through third-party integrations.
  • Many features have additional fees.
Square payroll logo

Square for Restaurants

Free to $60

4.2

Square is one of the few restaurant POS systems that offers a free plan for unlimited devices and locations. Most customer management tools are included, with only a few options left behind a $60 paywall for its premium plan.

The free POS software offers employee management tools that factor well into small counter service restaurants such as coffee shops or food trucks. If you do have a table service restaurant, you can use Square for Restaurants to create a custom layout and monitor what’s happening at every seat.

A nice bonus feature in Square’s repertoire is a free e-commerce site to create your brand around. It’s possible to handle reservation management and set up online ordering capabilities directly from the platform.

With all the free plan has, Square for Restaurants only gives 24/7 customer support to its premium members. A suite of built-in reporting tools should help you figure out what’s working and what’s not within your restaurant business all on your own.

  • Offers a free plan.
  • Includes a free e-commerce site.
  • No long-term contracts are required.
  • 30-day free trial on premium plans.
  • Free plan does not have 24/7 support.
  • No employee management tools.
Revel logo

Revel

From $99

4.0

Revel’s restaurant POS software should appeal to franchise owners with multiple restaurants looking to keep tabs on each location. While it doesn’t do automated inventory management, Revel allows inventory tracking among different locations.

Quick or table service restaurants can make use of the fully integrated online order system to maximize profitability. There’s also a built-in full driver dispatch feature, and Revel can accept payments within its app.

For all it does, Revel is one of the more pricier restaurant POS providers at $99 per terminal. This doesn’t include payment processing fees or hardware such as a cash drawer.

Of the different point of sale systems for restaurants, Revel does a great job of intelligent reporting tools that let you track sales, inventory management, and even how your team is doing. Should you wish to customize things further, you can add in your own integrations with Revel’s open API.

  • Open API system.
  • Sleek and easy-to-use interface.
  • Runs off iPad devices.
  • Smart reporting.
  • Pricing is for a three-year contract.
  • Expensive.
Lightspeed logo

Lightspeed

$39 to $289

3.2

Lightspeed Restaurant lists three pricing tiers and is designed to scale as a business grows. A $39 per month plan works best for new restaurants that utilize one terminal, while a $119 monthly plan was created with full-service restaurants in mind. At $289 per month, the pro plan contains advanced tools for larger restaurants.

Fees for payment processing are the same across the board and are a bit on the high side. The Lightspeed POS platform makes up for this with stellar internet-based ordering and a delivery service that works directly with the major apps.

While its most expensive plan offers advanced insights, Lightspeed’s reporting system isn’t as strong as other POS systems. You can still glean information from table placement and make adjustments on the fly to capitalize on opportunities.

When it comes to integrations, Lightspeed has you covered. If you already have a tool you prefer for employee management or accounting, the POS software likely works with it.

  • Integrates well with other software.
  • Free one-on-one onboarding.
  • Unlimited 24/7 support.
  • Built-in customer relationship management hub.
  • Some additional features are costly add-ons.
  • Lack of robust reporting tools.
Clover logo

Clover

Free to $69.95

4.0

The Clover POS system covers a multitude of pricing options that tend to cater to the quick-service crowd. Although its $69.96 per month plan offers table mapping and tableside ordering, all other plans focus on the terminal and online payments.

In fact, Clover has one of the nicest systems for ordering online. The POS software interfaces directly into your website, app, through Google, or through third-party delivery platforms. Customers can pay online, and as long as you use Clover’s hardware, fees for payment processing won’t break the bank.

Clover also has built-in staff management tools to keep your team running as efficiently as possible. Within the software, you can schedule staff hours and track their register usage on any given day.

Speaking of tracking, Clover offers some powerful point of sale reporting so you can find pinch points in your business. Real-time analytics allows you to make changes on the fly that could turn a bad day into a good one.

  • Robust online order and delivery service.
  • Affordable hardware.
  • Flat monthly rates.
  • No long contracts, can customize your plan from month to month.
  • Processing fees are higher for non-Clover hardware.

How To Choose a Restaurant POS System

When looking for the best restaurant POS software for your business, consider how the following points play into your organization:

  • Affordability.
  • Key features.
  • Flexibility.
  • User-friendliness.
  • Support.

Affordability

When it comes to restaurant POS prices, there is a vast range of options available. Just about every plan you’ll come across will have a monthly fee for using the software. Some features are considered add-ons and can come with additional costs.

Software aside, most POS systems have hardware that they recommend using. Hardware can be costly, but fees for payment processing are often higher if you use your own device.

Key Features

Maybe it goes without saying, but make sure the POS system you’re going to use has all the features you can’t live without. POS software can provide inventory, staff, menu, and even table management tools to make running things that much easier.

Furthermore, many of these systems incorporate e-commerce tools customers can use to order online for pick up or delivery. Platforms such as Square for Restaurants even give space to create a website. You may also be able to tie in your VoIP caller base for marketing purposes if you have it.

Flexibility

The best point of sale systems have the capability to grow with you as your restaurant grows. Whether it be additional terminals or enhanced features, the last thing you want is to get stuck in a contract that doesn’t work for you.

Some systems don’t require long-term contracts for software, making it easier to upgrade or switch as needed.

User-Friendliness

If you’ve picked up some software and your team is still asking “what is a POS system?”, chances are they can’t run it. The best software isn’t worth its digital weight if your team can’t make sense of what to do. Many point of sale systems offer demos for their paid services, so you can try before you buy.

Support

Point of sale software can effectively shut down your business if it’s not working as it should. When such situations arise, it’s essential that customer support is a quick phone call away, so you don’t lose business or patience.

Frequently Asked Questions (FAQs) for Best Restaurant POS Systems

Conclusion: Best Restaurant POS Systems

Restaurant point of sale systems allow for efficient management of customers, payments, and more. Many of them extend their reach to online sales to maximize profitability and your restaurant’s footprint. Perhaps best of all, they can help you identify areas within your restaurant that need improvement.

No matter the size of your restaurant, we feel that the best restaurant POS system is Toast for all the features it offers. With several price points, it can cater to small or large businesses without blinking an eye. If you’re not a fan of Toast, chances are one of the other options on this list will taste just as good.

Best Conference Call Services for 2023

Business people having a conference call

Conference calling helps connect with clients and brings team members into the fold through audio and video chats. The best conference call services simplify the process and offer tools to collaborate and show off your business. Check out our top picks for conference calling below.

Best Conference Call Services

Software

Price

Participant Limit

Mobile Integration

Call Recording

Whiteboard Tools

$11.95 to $57.95 per organizer per month

40 or unlimited for audio, 250 for video

App for iOS and Android

Call and video recording available on some plans

Screen sharing, team messaging and collaboration

$19.99 to $49.99 per user per month

1,000 for audio, 100 or 200 for video

Easy access through text message links, app or iOS and Android

On-demand or automatic on most plans

Data/file sharing

Free

Up to 1,000 participants for audio and video

Access through iOS and Android apps

Record audio or video, 1GB cloud storage available

Meeting dashboard with drawing tools and chat

$12 to $16 per user per month, custom plans available

150 to 250 participants

Mobile apps with commuter mode and recording

Cloud and mobile recording on highest-priced plans

Screen sharing, meeting drawing tools

Free to $240 per year per license

100 to 500 participants, large meetings addon allows for 1,000 users

Robust mobile app for iOS and Android

Local and cloud sharing available

Screen sharing, breakout rooms, Zoom Whiteboards

$11.99 to $31.99 per user per month, custom plans available

10 to 250 participants

Schedule, host and collaborate in mobile video conferences

Cloud recording from 1GB to unlimited use

Screen sharing available

$25 or $279 per month based on number of attendees, custom options available

25 to 1,000 attendees depending on price point

Mobile apps on iOS and Android for connecting

Time-based recording storage from 30 minutes to 10 hours

Screen sharing, breakout rooms, whiteboard feature

Nextiva logo

Nextiva

$11.95 to $57.95

4.7

Most of Nextiva’s plans offer an unlimited number of callers or 250 video participants to any number of conferences you need to have. All tiers have VoIP calling and 24/7 customer support via chat, email, or phone. There’s mobile functionality, but the apps are somewhat limited in features.

Why we chose it: Nextiva combines inbound and outbound VoIP calling with high-quality audio and video conference calling. To learn more about Nextiva’s features, read our complete Nextiva review.

  • 24/7 customer support on all plans
  • HD video calling
  • Includes VoIP calling
  • Essential plan has no conference calling
  • Apps are lacking in features
  • Plans can be pricey

Pricing: Although Nextiva has four communication plans, only three incorporate conference calling. Its Essential plan at $11.95 per month only tackles inbound and outbound calling and peer-to-peer video. No matter which other plan you choose, you’ll be able to benefit from HD video.

The Professional plan opens the door for up to 40 participants to engage in an audio-only conference call for $20.95 per month. Video chats increase that limit to 250 people at a time. You’ll also be able to make use of 3,000 toll-free minutes per month.

Moving up a tier, the Enterprise plan allows an unlimited number of callers over the phone for $26.95 per month. There’s still a 250 person maximum for video conferences and 12,500 toll-free minutes. In addition to more callers, you can record an unlimited number of meetings and access voice analytics.

Nextiva’s Ultimate plan is an eye-opening $57.95 each month but throws in sales productivity and pipeline management alongside automated surveys.

RingCentral logo

RingCentral

$19.99 to $49.99

4.6

RingCentral features high-definition audio and video software for smooth connections alongside a top-tier VoIP calling service package. Teams of up to 1,000 can partake in an audio call, or 200 users can video chat for no extra cost. Joining these conversations can be as easy as clicking a button, but collaboration tools are somewhat limited once inside.

Why we chose it: RingCentral has a built-in suite of combined calling and conferencing tools that cover a multitude of uses.

  • HD video and voice
  • Up to 1,000 audio call participants
  • Easy access to conferences from any device
  • Lowest tier has no conference calling
  • On the expensive side
  • Limited collaboration tools

Pricing: RingCentral’s Essentials plan sits at $19.99 monthly for basic communication tools but lacks any sort of call conferencing feature. The following tiers of service include HD voice and video to get the most out of your meetings.

At $27.99 per user per month, the Standard plan isn’t cheap but includes unlimited audio conferences of up to 1,000 people and video meetings for a maximum of 100. RingCentral’s use of access codes and text makes it easy for participants to connect from any device. This price also contains a business phone line with a pool of toll-free minutes.

Bumping tiers up to the Premium level doubles the number of video callers you can have while adding automatic call recording, real-time analytics, and integration tools. Expect to pay $34.99 per month for these additional features.

A final jump to RingCentral’s Ultimate tier adds in device status reports and alerts unavailable with other tiers. You’ll also be able to store an endless amount of files and recordings for a total price of $49.99 per month. Read our in-depth review on RingCentral to learn more.

FreeConferenceCall.com logo

FreeConferenceCall.com

Free

4.4

As the name implies, FreeConferenceCall.com offers a free conference calling service for up to 1,000 individuals. It has some powerful features, including call recording and tools for collaboration. The software does fall short in online capacity and looks a little rough around the edges when presenting to an unfamiliar client.

Why we chose it: FreeConferenceCall.com contains a number of features, all made available for $0 per month.

  • Completely free to use
  • Up to 1,000 participants
  • Free international conference calling
  • Small online storage capacity
  • Minimal customization options
  • Software doesn’t feel as polished

Pricing: FreeConferenceCall.com has just one plan that’s entirely free for businesses to use for audio and video conference calling. You can have up to 1,000 people from up to 82 countries all participating in one chat.

The site does ask for companies to adopt a “pay what you can” strategy to cover the costs of maintenance and upkeep. It goes on to say that the conference calling software will remain free for those who need it to be.

GoToMeeting logo

GoToMeeting

$12 to $16

4.2

Both mobile and PC users benefit from GoToMeeting’s deep feature list. The conference calling software made its mobile app easy and intuitive to use without limiting features. While there’s limited customization and no option for audio-only, GoToMeeting makes up for it with a high-quality platform.

Why we chose it: GoToMeeting packs its mobile apps with many of the same features PC users benefit from for maximum flexibility.

  • HD video
  • Mobile app loaded with features
  • Record to local devices or the cloud
  • Can run slow with large groups
  • Limited customizations for brand integration
  • No audio conferencing option

Pricing: Although GoToMeeting’s two price tiers are only four dollars apart, there are some significant differences in features between them. Both offer HD video and access to mobile apps that users can log into from anywhere.

GoToMeeting’s Professional plan at $12 per month allows for 150 logins to your meeting without fear of time limits. You can share screens or split teams into breakout rooms to hash through projects.

The Business tier at $16 monthly opens up the software to unlimited cloud (or local) recording and drawing tools to help get your point across. Should you need to add more to your plan, you can customize your own features with GoToMeeting’s Enterprise plan. Doing so requires a call to their sales team.

Zoom logo

Zoom

Free to $240

4.5

Zoom has become popular as both a business and social tool with a basic plan that costs nothing to use. However, paid plans allow you to make the most of this conference calling service with a 30-hour meeting duration and cloud recording. The software lacks HD video out of the gate, requiring a request to Zoom before the feature is made available.

Why we chose it: From free to paid, Zoom’s deep and customizable feature set makes it the best call conferencing service for video.

  • Free plan available
  • Local and cloud call recording
  • Zoom Whiteboards for collaboration
  • Must request use of HD video technology
  • Free version is limited to 40 minutes of video
  • Limited customer service in free version

Pricing: Zoom introduces a free plan with features you’d have to pay for elsewhere. Record calls, use Zoom’s whiteboard tools, or screen share, all for free. The plan’s downside is a 40-minute call limitation and almost no customer service.

At $149 per year, the Pro plan effectively removes the duration limitation, increasing call time to 30 hours. It also introduces 1GB of cloud storage and the ability to stream live to a third-party service.

Zoom’s Business plan sits at $199.99 yearly and raises the participant cap on video calls to 300 people. You’ll finally have phone access to Zoom’s customer service crew and options to introduce branding.

Increasing the limit further, the Enterprise plan allows 500 users to join a single meeting for $240 per year. You’ll also be able to record an unlimited number of sessions for future reference.

Vast Conference logo

Vast Conference

$11.99 to $31.99

4.1

Vast Conference makes cumbersome connections ancient history with one-tap texts and unique call-in numbers for each attendee. This feature extends to 52 countries around the world for meetings of global scope. However, there aren’t many options to collaborate with your team, and Vast Conference doesn’t yet play well with other software packages.

Why we chose it: With Vast Conference, your team only needs to dial their unique number and access code to join the conversation.

  • Each regular attendee gets their own call-in number
  • Toll-free dial in from 52 countries
  • HD video conferencing
  • Low participant limits
  • Limited collaboration tools
  • Few integration options

Pricing: Vast Conference showcases four plans with increasing feature sets for you to choose from. Each has screen sharing and HD video conferencing should you not wish to go the audio-only route.

The Essentials tier at $11.99 per month enables you to host conference calls of up to 10 people. Cloud recording is limited to just 1GB of storage space.

Once you outgrow Essentials, the Standard plan at $15.99 increases the participant size to 100 people and unlimited recording to the cloud. This tier also allows for meeting personalization and single sign-on.

At $31.99 monthly, Professional does nothing more than increase the caller limit to 250. Custom plans are available with a call to Vast Conference’s sales team if you require something more.

ClickMeeting logo

ClickMeeting

$25 or $279

4.4

ClickMeeting is designed for presenters who require control over meetings. The software also contains a slew of collaboration tools for smaller conference call meetings and brainstorming sessions. These whiteboard tools are only accessible in calls of 25 participants or less.

Why we chose it: ClickMeeting’s features center around presenting and webinars but work just as well for conference calling.

  • HD quality video
  • Several collaboration tools
  • Edu mode for presenting
  • Whiteboard only available on calls of up to 25 individuals
  • Minimal cloud recording storage
  • Prices scale depending on number of attendees

Pricing: ClickMeeting’s two service tiers present collaborative tools for small conference calls and presentation software for the larger ones. No matter the size of your conference, you’ll have access to HD quality video and access through mobile.

The Live tier boasts recording storage for up to 6 hours and an Edu mode to limit distractions and interruptions. Starting at $25 per month for 25 users or less, the plan scales all the way to $279 for 1,000 attendees.

Grab the Automated plan to access automatic scheduling, streaming, and publishing tools so you can focus on your presentation. This plan starts at $40 per month for 25 users but costs $279 if you plan to have 1,000 participants attending.

Methodology for the Best Conference Call Services

We looked at several factors when picking out the best conference call services. Consider the following features before pulling the trigger on the software you ultimately choose.

  • Audio/Video Quality: A conference call is only effective if all participants are seen and heard. Not all providers embrace HD audio and video technology that can affect meeting quality.
  • Number of Users: The last thing you need is to be stuck with capacity limitations that prevent your whole team from joining your call. Think ahead when picking out a plan so you can avoid this down the road as well. Some of the best conference call services have breakout rooms that smaller teams can brainstorm in.
  • Integration: Some conference calling services excel at what they do but don’t offer any additional functionality such as inbound/outbound calling or customer relationship management software. For these instances, you’ll want to make sure the conference call software you choose integrates well with other platforms you currently use or will use in the future.
  • Device Compatibility: Our modern world offers users the chance to join a conference call from a number of devices, from personal computers to phones and tablets. Traditional calling is going the way of the dinosaur, so it’s crucial to ensure the software you use works well with all the different devices out there.
  • Customer Support: The best conference call services work great until they don’t. When meetings become laggy or participants keep dropping out, you need to be able to rely on a customer service team to bail you out in record time. Some lower-price plans limit customer service to a FAQ section or email when you need immediate help.
  • Price: Pricing needs to meet your business’s budget both now and in the future. Purchasing a service that can scale with your company saves the headache of having to switch every few years.

Frequently Asked Questions (FAQs) for Best Conference Call Services

This FAQ section covers some of the most common questions regarding conference call services. Read on to discover the answers.

Bottom Line on Best Conference Call Services

The best conference call services connect you to individuals that help make your business successful. Through high-quality audio/video and robust feature sets, you can plan out your next big project or impress a potential client.

Nextiva brings the best overall service in our opinion, with impressive customer support, unlimited participants, and included VoIP calling. Should Nextiva not speak to you, we’re confident one of the others on this list will.

Best Video Conferencing Software for 2023

Businessman having a video conference meeting with colleagues

Video conferencing software helps make our world that much smaller by connecting people from wherever they may be. The best video conferencing software provides tools to make conversations a breeze while offering tools to collaborate seamlessly. Read on to check out our top picks for video conferencing available today.

Best Video Conferencing Software

Software

Price

Sharing

Chat Features

Brand Integration

Video Recording

Free to $240 per year per license

Screen sharing

Private and group chat

Can customize email templates and meeting page

Stored locally or on the cloud

$12 to $16 per organizer per month, custom plans available

Share screen or pass control to participants

Organizer can turn on chat or question asking

No brand integration is available

Cloud recording on desktop or mobile

Free to $12.50 per user per month

Screen sharing

Unlimited with file attachments allowed in chat

Customized backgrounds, custom email domain address

Meeting recordings and transcripts

Free or $7.99 per month, custom plans available

Can share and present your screen to viewers

Basic functionality for text and links

Does not support brand accounts, some background customization available

Meeting recording saved to organizers’ Google Drive

Free to $25 per license per month, custom plans available

Desktop, application, file, and whiteboard sharing options

Chat, notes, raise-hand, and polling

No options for customization or branding

Local or cloud storage options

Free to $300 per month depending on the number of attendees

Screen sharing from desktop or mobile, can share files

Meeting chat and notes

Corporate branding available with paid plans

Limited cloud storage available

Free or $11.99 per organizer monthly

Share files and screen, manage tasks

In-meeting chat with breakouts available

No branding available

Store cloud recordings for up to seven days

Zoom logo

Zoom: Best Overall Video Conferencing Software

Free to $240

4.7

Zoom is one of the most popular video conferencing apps available thanks to an extensive feature set. Its free plan allows for up to 100 participants but is limited to only 40 minutes of video. Other tiers remove this limitation while offering branding options to get your name out there.

As one of the best video conferencing software options, it’s easy to record video for future reference and allow your teams to chat or break out into smaller groups. For all it does have, it’s a shame that HD video isn’t standard.

Why we chose it: Zoom has several strong features and up to 100 participants (even in its free service). Upgrading to a higher tier won’t break the bank if the need arises.

  • Excellent chatting capabilities
  • 100 participants even with free version
  • Customizable interface with branding
  • Free version is limited to 40 minutes of video
  • Limited customer service in free version
  • HD video is not standard

Pricing: Zoom has four tiers of service, each adding new features along the way.

The Basic plan doesn’t shy away from features, with chatting, breakout rooms, recording options, and security. While it allows 100 participants, videos are severely limited to 40 minutes.

An upgrade to the Pro plan boosts the meeting duration to a whopping 30 hours. You’ll have access to Zoom’s live chat customer service, streaming capabilities, and reporting.

With the Zoom business tier, participant capacity jumps to 300 users and you can customize your landing page and emails with your company’s branding. You can add up to 500 people to your video meeting at the Enterprise level and have unlimited cloud storage for recordings and information.

GoToMeeting logo

GoToMeeting: Best Video Conferencing Software for Mobile Users

$12 to $16

4.5

GoToMeeting brings HD video to all platforms and tiers of service. Plans allow between 150 and 3000 members on a conference at a time and have no limitations on duration. The software is built to include mobile devices, offering the ability to host from anywhere with ease. It does have limitations on chat features and lacks the ability to customize with your company’s branding.

Why we chose it: GoToMeeting doesn’t discriminate between PC or mobile devices, allowing easy connectivity and shared functionality for all your guests

  • 14-day free trial
  • No meeting time limits
  • HD Video with all plans
  • No option for brand integration
  • Chat features are somewhat limited
  • Can run slow with large groups

Pricing: The three price plans GoToMeeting offers are designed to grow along with your business. Although none are free, a 14-day trial lets you try before you buy.

Its Professional plan for $12 a month per organizer enables up to 150 members to join your conference. While you can hold basic meetings with screen sharing and basic chat, most other features are hidden away in the Business tier.

Advertised as GoToMeeting’s most popular plan, the Business tier for $16 per month increases meeting capacity to 250 and throws in transcription and recording, among others. It is worth noting that as meetings near triple-digit participants, things can slow down considerably.

You’ll need to reach out to sales about pricing for the Enterprise plan, but you’ll be able to customize things to your needs and bring up to 3000 people on board.

Microsoft Teams logo

Microsoft Teams: Best Video Conferencing Software for Microsoft Office Users

Free to $12.50

4.4

Microsoft Teams is every Office user’s dream, allowing access to web-based versions of its popular business tools. Teams can collaborate in Word, Excel, or PowerPoint in real-time while on a conference, sharing files and ideas orally or in chat. This can make chatting difficult to navigate through, and hosts have limited ability to mute or otherwise wrangle participants.

Why we chose it: Microsoft Teams takes video conferencing to the next level through collaboration tools and access to the Office suite of software.

  • Able to put file attachments into chat
  • Links up to web versions of Word, Excel, PowerPoint
  • Impressive amount of file storage
  • Limited reporting and support for low-level plans
  • Chat can become hard to sort through
  • Hosting tools are somewhat limited

Pricing: Four revamped tiers of video conferencing services are available to those interested in using Microsoft Teams.

There is a free version of the software that’s limited to 100 participants and 60 minutes of conversation at a time. Your team will have access to the Office web suite and storage options, but advanced features and support are nowhere to be found.

Teams Essentials expands the conference size to 300 individuals and caps the meeting duration at 30 hours for $4 per user monthly. It also doubles storage space and provides phone and web support.

The Microsoft 365 Business Basic plan increases file storage to 1TB of space and adds in transcription and recording. The package also comes with a local copy of theOffice 365 product list, all for $6 a month.

Microsoft 365 Business Standard adds in webinar hosting and premium features for Office 365 apps. It does cost significantly more at $12.50 per user each month.

Google Meet logo

Google Meet: Best Ease of Use Video Conferencing Software

Free or $7.99

4.3

Google Meet (formerly known as Google Hangouts) developed a networking space that links up with Google tools to help you get work done quickly from anywhere. Its click-and-join approach with unique web links allows users to easily connect from anywhere. While still basic in some areas, Meet is an accessible experience that offers free and premium services.

Why we chose it: Google Meet brings to life a simple video conferencing service with easy connectivity and a handful of neat features.

  • Ties seamlessly into Google’s other business tools
  • Easy to connect and use
  • Free plan
  • Simple chat functionality
  • Limited branding options
  • Storage space is not limited to just Google Meet

Pricing: Google Meet rose out of the ashes of Hangouts with a free forever service for 100 max participants to chat for up to an hour. 

Meeting recording and breakout rooms become available with the Google Workspace Individual plan at $7.99 per month. Conferences can last up to 24 hours with this tier, and 24/7 support becomes available.

The Google Workspace Enterprise pushes the meeting capacity to 500 while incorporating additional security features and live streaming in-domain. You’ll have to get in touch with sales to work out the pricing details of this package.

Webex logo

Webex: Best for Combined Video Conferencing and Calling

Free to $25

4.3

Webex has a lengthy list of plans that cater to businesses in need of video conferencing, calling, or both. On the video side of things, even Webex’s free plan maxes out at 100 users for up to 50 minutes at a time. Paid plans come with 10GB of space for storage, but there are no options to customize the interface to show off your brand.

Why we chose it: Webex offers the ability to combine the best of video conferencing and calling into one stellar platform.

  • Free plan available
  • Can save recordings to desktop or cloud for future viewing
  • HD video meetings
  • No branding customization possible
  • Companies already with a call plan may not benefit as much
  • Can get cluttered with video and call software together

Pricing: Several pricing options are made available, depending on the features and access you need for video conferencing and calling.

The Basic plan is free to use but offers nothing in the way of calling. Meetings can last up to 50 minutes and host 100 users at a time. Chat, HD video, recording to desktop, sharing, and mobile support are all included.

Adding in more conferencing features, the Meet plan increases the meeting length to 24 hours and doubles the number of participants to 200. Webex Meet adds in 10GB of cloud storage and transcriptions for $13.50 per month.

If you do need call capability alongside video conferencing, the Business plan is where to look. At $25, Business doles out domestic and international calling with extensions, forwarding, and voicemail.

Webex’s Enterprise plan brings in even more functions like call recording and a call queue for those who need even more from calling out. A message to the sales team is necessary to determine pricing options for this tier.

Looking for something more robust for incoming and outgoing calls for a whole team? Consider our list of the best call center software.

Zoho Meeting logo

Zoho Meeting: Best Video Conferencing Software for Webinars

Free to $300

4.2

If you’re looking to put on any number of webinars, Zoho Meeting may be the video conferencing app for you. It has a plan dedicated to presenting and steaming to the masses that scales in price depending on the number of attendees. Storage options are limited for recording, but meetings can go on for as long as you want.

Why we chose it: Zoho Meeting is the best video conferencing software for those who make use of webinars.

  • No meeting time limits
  • Company branding options available
  • 14-day free trial
  • Pricing increases based on the number of participants
  • Limited storage, costly add-on to add more
  • Free plan participant size is very small

Pricing: Zoho Meeting’s three tiers each serve a particular purpose in video conferencing. There’s a 14-day free trial you can use to try out its paid features.

Although free, its Basic plan can only hold up to 10 viewers, making for a very small webinar. It is possible to share screens and data with the few people watching.

The Meeting plan introduces branding into conferencing to make your name really stand out. Pricing starts at $3 per month for up to 10 participants but jumps to $15 when maxed out at 250 people. The software will record 10 of your meetings, but you’ll have to pay a premium to record more.

With a focus solely on webinars, the Webinar plan lets you stream live and track where viewers are watching from. Branding is still available, and storage jumps to 25 presentations. Like the Meeting plan, pricing begins at $16 per month for 25 attendees but can go as high as $300 if you have 3,000 people watching.

RingCentral logo

RingCentral: Best Video Conferencing Software for Collaboration

Free or $11.99

4.4

RingCentral Video is one option alongside messaging and phone services to allow teams to engage with each other and clients. The video portion is ideal for users to collaborate on ideas and perform project work simultaneously through integrations with Google and Microsoft applications. Common hosting tools such as muting others are lacking.

Why we chose it: RingCentral’s video conferencing software is part of a larger package that helps teams bring out their full potential.

  • HD video and voice
  • Can make calls from a video meeting
  • Integrates well with Google and Microsoft applications
  • Lacks hosting tools
  • No company branding is available
  • Only seven days of file storage with the free plan

Pricing: All of RingCentral’s video conferencing services can be bundled with phone or messaging plans, and it tops our list of the best VoIP providers. The two tiers of service below are specific to video conferencing.

RingCentral Video Pro is a free service allowing up to 100 users to share files or work together on projects. Meetings can last an entire day, but the cloud will only hold onto your last seven days’ worth of meetings before deleting them.

Upgrading to the Pro+ plan doubles the maximum number of participants and allows recordings to stay on the cloud for up to a year. This top-tier service also includes several features such as advanced analytics and customer support, but will set you back $11.99 per month.

Methodology for the Best Video Conferencing Software

Some of the best video conferencing apps can also double as conference call services – you only need to turn off video. We focused on specific factors which contribute to making a video conferencing app rank high on our list. Below are the considerations we took into account when picking the best video conferencing software out there.

  • Number of Users: The best video conferencing software isn’t worth anything if it can’t contain the number of participants you work with on a regular basis. Most services will scale with you as you grow, but don’t paint yourself into a corner by capping your capacity.
  • Meeting Duration: Paid plans have no trouble offering a minimum of 24 straight hours of video conferencing if you ever need that much time. Free services can be severely limiting, so be sure to find one that won’t constantly end your meeting prematurely.
  • Collaborative Tools: Video conferencing apps can be used to connect with clients outside your company. That being said, you’ll likely use the software to bring your team together, especially if people work from home or multiple offices. Collaborative tools including chat, file sharing, and integrations with popular office tools can make teamwork that much easier.
  • Video Quality: More services are switching to high-definition video quality with conferencing, but they are not all there yet. If you want to limit stutters, stops, and grainy images, consider choosing a plan that’s ready for HD.
  • Recording: Being able to record your video conferences gives those who missed the meeting an opportunity to watch after the fact. These recordings can also serve as a point of reference for project notes or brainstorming ideas.
  • Branding: When you use your video conferencing software to communicate with individuals outside your business, it’s nice to put a personal spin on things. Incorporating your own branding adds a sense of professionalism that may land you the sale.
  • Price: Some video conferencing apps have free versions with limited functionality that your business will someday scale beyond (if it hasn’t already). Once you switch to a paid plan, it’s crucial to get the biggest bang for your buck.

Frequently Asked Questions (FAQs) for Best Video Conferencing Software

This FAQ serves to tackle some of the most commonly asked questions surrounding the best video conferencing software. Read on to see answers to the burning questions you may have about these services.

Bottom Line on Best Video Conferencing Software

Video conferencing software programs helped get us through the worst of the global pandemic a few years back and still stand to keep people connected in the business world. They are more popular than ever in the workplace to help staff collaborate from anywhere they may be.

These applications similarly help businesses reach new clients, increase sales, and grow in ways never thought imaginable. With free and paid options tailoring to companies of all different sizes, no organization should be without some form of video conferencing.

Save Time and Money

Desk clock beside a note and black pen on a table

video speed controller Chrome extension FREE

FREE Video Speed Controller for Chrome

Have you ever watched a video playback, feeling frustrated with the slow pace and your inability to move it forward? Well, if you’re a Chrome user, now you can grab this FREE HTML5 video speed controller (only for Google Chrome) and enjoy your new video speed control!

Many video viewers report that accelerated viewing keeps their attention longer: faster delivery keeps the viewer more engaged with the content. In fact, with a little training many end up watching videos at 2x+ the recorded speed. Some studies report that after being exposed to accelerated playback, listeners become uncomfortable if they are forced to return to normal rate of presentation.

The science of accelerated playback

Faster playback translates to quick progress, better engagement and retention. Average adult reads prose text at 250 to 300 words per minute (wpm). By contrast, the average rate of speech for English speakers is ~150 wpm, with slide presentations often closer to 100 wpm. As a result, when given the choice, many viewers speed up video playback to ~1.3~1.5 its recorded rate to compensate for the difference.

Faster HTML5 Video

HTML5 video provides a native API to accelerate playback of any video. The problem is, many players either hide, or limit this functionality. For best results playback speed adjustments should be easy and frequent to match the pace and content being covered: we don’t read at a fixed speed, and similarly, we need an easy way to accelerate the video, slow it down, and quickly rewind the last point to listen to it a few more times.

Install this Chrome Extension

Once the extension is installed, simply navigate to any page that offers HTML5 video (example), and you’ll see a speed indicator in top left corner. Hover over the indicator to reveal the controls to accelerate, slowdown, and quickly rewind or advance the video. Or, even better, simply use your keyboard:

  • S – decrease playback speed.
  • D – increase playback speed.
  • R – reset playback speed.
  • Z – rewind video by 10 seconds.
  • X – advance video by 10 seconds.

Note that you can customize these shortcuts in the extension settings page. Also, a few tips for enabling and forcing HTML5 video:

  • YouTube: make sure you enable the HTML5 opt-in experiment.
  • If you’re adventurous, try disabling the Flash plugin in Chrome in chrome://plugins/
  • If viewing a video on Wistia, right click to switch to HTML5 video, refresh the page, and the controls will appear.

FAQ

The video controls are not showing up? This extension is only compatible with HTML5 video. If you don’t see the controls showing up, chances are you are viewing a Flash video. If you want to confirm, try right-clicking on the video and inspect the menu: if it mentions flash, then that’s the issue. That said, most sites will fallback to HTML5 if they detect that Flash it not available. You can try manually disabling Flash plugin in Chrome:

  • In a new tab, navigate to chrome://plugins
  • Disable “Adobe Flash Player”
  • Restart your browser and try playing your video again

The speed controls are not showing up for local videos? To enable playback of local media (e.g. File > Open File), you need to grant additional permissions to the extension.

  • In a new tab, navigate to chrome://extensions
  • Find “Video Speed Controller” extension in the list and enable “Allow access to file URLs”
  • Open a new tab and try opening a local file, the controls should show up

This simple and convenient tool will save you time and money. Similar paid tools cost about $30 and don’t offer significant advantages. Feel free to share this link on your Facebook timeline or send to your friends via email!

For more resources, see the Free Management Library topic: Marketing and Social Media.

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About Lisa M. Chapman:

Lisa Chapman helps company leaders define, plan and achieve their goals, both online and offline. After 25+ years as an entrepreneur, she is now a business and marketing consultant, business planning consultant and social media consultant. Online, she works with clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa (at) LisaChapman (dot) com. Her book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at:

Christopher Van Buren: Product Launch Liftoff

Desktop on a brown wooden desk

Guest Post By Steve Olsher

www.internetprophets.com

The Entrepreneur’s Comeback

You’ve likely heard stories of entrepreneurs who make millions and, after a handful of bad decisions, lose everything. Then after a few years they reappear on the radar, making even more money with a new company. How does this happen?

The Power of Leveraging

The answer is simple: The steps for creating a profitable endeavor don’t change. It’s all about leveraging a proven formula, or system, for success. Christopher Van Buren understands the power of leveraging effective systems and, as the owner of LaunchMoxie, his company is dedicated to helping Internet marketers construct seamless, problem-free product launches that attract attention and maximize revenue.

A product launch is defined as a “focused campaign that revolves around an online event or series of events that are designed to draw in customers.” When executed correctly, a product launch can generate a massive number of leads, increase name-brand recognition, and create substantial income. There are six phases for a successful product launch. Let’s take a brief look at each.

1) Product Design

Regardless of whether your product is physical or a service, it must be designed to meet the following criteria:

  • Appeal to the target audience.
  • Answer, and solve, burning questions and problems.
  • Include free and low-cost entry points to attract potential customers.
  • Look professional and function as described.
  • Define why it improves upon, and truly outshines, existing products.
  • Over-deliver on its promises.

2) Scripting

Scripting is far from easy and creating superlative copy is an acquired skill. It is imperative to build a compelling story that attracts attention, engages, and moves people to action. Scripting is needed for:

  • Creating the overall theme
  • The pre-launch narrative
  • Site and email headlines
  • Email subject lines
  • Affiliate recruitment
  • Text affiliates can use for their audiences
  • Sales copy
  • Video copy
  • Email copy
  • Site copy

While each phase of the launch process is crucial, nothing can extinguish the fire quicker than scripting that fails to properly capture the essence of the product.

3) Technology

Nothing is ever as hard as it looks or as easy as it seems. In the case of product launches, it’s much more difficult to flawlessly execute one than meets the eye. There are myriad components that hold the launch’s potential success or failure in a continuously swaying, highly delicate balance. While almost no launch takes place without a few technology hitches, these can be kept to a minimum by enlisting others who have meaningful launch experience and can add value to your team.

4) Soft Launch

Before the official launch, many recommend a soft launch during which associates are contacted and provided with early access to the materials. By engaging in a soft launch, you’ll be able to extrapolate performance and apply real data against the expected number of recipients for the official launch. This allows you to establish a strong sense of staffing requirements, materials needed, bandwidth to allocate, and approximate amount of funds to hold back for returns.

5) Securing Partners

Successful launches require collaboration, as most companies do not have enough subscribers to reach a meaningful number of potential customers. Therefore, partners are sought to help spread the word. In an ideal world, everyone and their mother would support the launch. Unfortunately, reality says this is unlikely. Realistically, one A player, several B and C players, and a solid number of D players will suffice. Many will argue that millions of touch points must be established in order to turn decent numbers, but this isn’t the case. Success is certainly related to the number of people who receive your message. However, they must be the right people.

6) Official Launch

The heavy lifting is complete, the product is solid, the script is compelling, the system functions correctly, metrics are in place, testimonials are in hand, and your partners await the signal…wait for it…bam! Open the cart. The worst-case scenario is that no one buys your product. The best case is that millions of dollars flow in, your merchant processor can’t keep up, and the next thing you know you’re on the beach in Hawaii sipping piña coladas.

While both scenarios are possible, your first launch will probably fall somewhere in the middle of these extremes. With experience under your belt and affiliates on board, subsequent launches will be easier to execute. The important thing to remember is you now possess the knowledge required to improve upon acquired skills.

Product launches can be very effective and therein lies the beauty of a system. Once created, it can easily be replicated to create extraordinary results.

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For more resources, see our Library topics Marketing and Social Networking.

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Steve Olsher is the author of Internet Prophets: The World’s Leading Experts Reveal How to Profit Online and creator of Internet Prophets LIVE!, which takes place June 8-10, 2012 in Chicago. Featuring 29 of the world’s leading Internet, Mobile and Marketing experts such as Jay Conrad Levinson, Mike Filsaime, Mike Koenigs, Larry Winget, Marc Ostrofsky, Dan Hollings, Janet Bray Attwood, Armand Morin, and many others, Internet Prophets LIVE! provides small business owners, solopreneurs, and consultants with proven no- and low-cost guerrilla marketing strategies, tools, and tactics for cultivating leads, dramatically increasing conversion rates, and generating massive, passive income. Tickets are only $147 until May 15. For more information and to reserve one of the VERY limited number of remaining seats, please visit www.InternetProphets.com.