Starting a Business

Something as small as a business name can have a monumental impact on your success. The right name can bring in more customers than you thought possible, whereas the wrong name can effectively shut you down. Read on to discover how to come up with a business name that sets you apart from the competition. …
No matter which state you’re starting a limited liability company (LLC) in, you’ll need a unique name to do business with. States will not let you use a designation already taken by another business entity. Read on to discover how an LLC name search can facilitate this process. Check out ZenBusiness for all the tools …

More in Starting a Business

My previous blog identified the five competitive forces developed by Harvard professor Michael Porter, which should be addressed in every business plan. This blog profiles each of these forces.
Push or Pull? The old question. What are you doing? Think about pushing. We have all had a pushy sales rep. We don’t want the product, at least yet. We don’t want to talk to them. They are all sell, sell, sell. Hard sell too. Just get off my case!! Turn your mind to pulling. …
At some point in a scandal companies can longer gloss over the trouble with settlements and promises of reform. Curious as to whether News Corp has crossed that line. From today’s New York Times: As Mark Lewis, the lawyer for the family of the murdered girl, Milly Dowler, said after Ms. Brooks resigned, “This is …
Some considerations to assist in developing an effective board composition.
One huge secret behind sales growth is offering a product or service that speaks to the customers – that fulfils an important customer need. Selling may not be the issue. Rather, as a business coach, I often need to point out that the sales issue may be the value proposition for customers. According to an …
Need more business? These tips are designed to help you get more. The tips follow a logical sequence. However, life can have its own flow. So, you may find yourself going back and forth as you apply them – that’s normal. As always, best of luck! 1. Create a compelling message. Offer a product or …
Leading your company had better not be like herding cats. How do you get everyone moving in the same direction, like a finely tuned machine? 1 – Ensure your folks know the direction. Sounds simple, but often this isn’t the case. We give our employees the mushroom treatment.. 2. Ensure the message on the company …