How To Conduct a Payroll Audit For Small Business in 8 Steps

Young male financial manager in the office

Conducting a payroll audit can help your small business reduce employment costs and ensure compliance with federal, state, and local labor laws. Start the process of analyzing your company’s payroll to reveal errors and inefficiencies that reduce your bottom line.

How To Conduct a Payroll Audit in 8 Steps

Your small business payroll audit should have two main goals. First, you want to make sure that you have comprehensive payroll documentation for all your employees, and verify the accuracy of these records. After you fix any errors you uncover, the second step involves finding the issues in your internal processes that led to discrepancies and updating protocols to improve the accuracy of your company’s payroll records.

If you aren’t convinced of the importance of running regular payroll audits, consider these statistics:

  • Employers paid about $6 billion to the IRS in payroll-related penalties in 2020 alone
  • A survey from Intuit revealed that 25% of employees have received paychecks that contain errors
  • 18% of employees surveyed by Intuit said they have received a late paycheck, which increases to 32% among those who work for a company with 20 or fewer employees
  • Kronos reports that nearly half of employees will look for a new job after more than one paycheck error
  • Up to 30% of U.S. employees are classified incorrectly, according to the National Employment Law Project
  • 45% of small businesses have no accountant or bookkeeper on staff and 25% still have a paper payroll process, as revealed in data collected by Clutch.co

Small businesses are also more likely than larger businesses to experience payroll volatility. This phenomenon is characterized by high levels of turnover and other changes that increase the chances of errors and other issues.

Before You Begin

While the word audit conjures images of endless stacks of paperwork, you can streamline the process with these eight easy steps. Before you get started, you’ll need to gather the necessary reports from your paper accounting records or payroll software system.

Type of Payroll Report

Purpose

Company-wide payroll reports

Also called a payroll register or payroll journal, a comprehensive document that includes all the details of employee compensation, tax withholdings, and deductions

Employee time reports

Details about the number of hours worked per employee per pay period (weekly, bimonthly, monthly)

Individual employee reports

Detailed compensation, withholding information, and deductions for a single employee

Payroll tax reports

Quarterly and annual reports that detail taxable employee compensation and corresponding withholdings and tax liabilities

Cash requirements reports

Information about the amount of money your business needs to process payroll and the allocation of these funds

1. Analyze Your Payroll Roster

Download your payroll roster from your company’s accounting software. Once you have this document in front of you, review your entire payroll to confirm that it doesn’t include “ghost” employees who don’t actually exist, a sure sign of internal fraud. Verify each person’s full legal name, Social Security number, current address, and position at the business.

Take this time to remove anyone who no longer works for the business. This includes workers who are currently out on disability or family and medical leave. If you employ external vendors or contractors, the payroll audit offers an opportunity to check their contracts. Make sure they have been paid only the amount owed under the designated contract period.

2. Check Pay Rates and Hours Worked

Once you verify that your payroll only includes humans who actually work for your company, make sure that they are getting paid the correct amount for the correct number of hours. Unscrupulous employees who have access to the payroll system sometimes increase compensation rates or boost the number of hours someone works so they can embezzle money. The audit should look at every timesheet and paystub for every work for the entire period since you last conducted a payroll audit.

In addition to verifying hours worked and pay rates, make sure that you have accurately distinguished between hourly and salaried employees. You must also ensure the correct classification of exempt and nonexempt employees under the provisions of the Fair Labor Standards Act. Employees who are nonexempt must receive overtime pay for every hour they work over 40 hours a week. If these workers have not been compensated correctly, adjusting this issue and providing back pay accordingly can prevent state or federal sanctions.

3. Look Closely at Variable Payments

Make sure that any employee payments that diverge from the typical amount are supported by proof of authorization. The journal of your payroll system should have a separate section for variable pay apart from standard salaries and wages. Some of the most common types of variable payments include shift differentials, profit-sharing payments, commissions, and bonuses.

4. Review Off-Cycle Payments

You also want to pay special attention to payroll cycles that occur outside the typical amount. For example, if your company should have had 24 semi-monthly payroll cycles in the year since you last conducted an audit, you need to investigate unexplained extra cycles. While some such variances could be an error or occur when the company issues a bonus or other special incentive, they could also be a red flag for fraud.

5. Perform Payroll Reconciliation

In this step, check each payroll record against the company’s general ledger. This reconciliation represents the most important part of the payroll audit, and it typically takes more time than any other step. Double-checking the journal entries in your business accounting software that correspond to your payroll records ensures that the system transmitted this data correctly. It also confirms the correct calculation of taxable wages and payroll deductions.

6. Check Payroll Records Against Tax Forms

Next, you need to make sure that your payroll records match up with the amounts you reported on IRS Forms 940 and 941. Form 940, filed annually, reports tax your company withheld under the Federal Unemployment Tax Act. On your quarterly Form 941, you report withholding of federal income tax and Federal Insurance Contribution Act taxes. In addition to reconciling your payroll records against your federal tax forms, you also need to check against the corresponding state forms.

7. Locate and Pay Outstanding Tax Bills

Your payroll system likely creates automatic tax liability reports when you owe outstanding tax payments. This may occur if the system fails to make these payments when you hire someone living in a different state and do not enter a specific tax ID number for that state. In this situation, the payroll audit ensures that you can pay the outstanding amount and avoid costly IRS sanctions.

8. Establish or Improve Payroll Protocols

When done correctly, payroll audits should enhance your company’s processes to reduce the potential for errors and fraudulent activity. End each payroll audit with a wrap-up session where you discuss findings and determine how your business can avoid these issues in the future. If you don’t have a solid payroll protocol in place, consider these best practices:

  • Direct supervisor approval of each payroll run
  • A weekly deadline for timesheet submission
  • Documentation in writing for variable payments such as bonuses
  • Restricted access to payroll on an as-needed basis
  • A single pay cycle for all employees
  • Modern payroll software if you don’t already have this technology in place
  • A paperless reporting process to automate the audit
  • A regular review of state and federal labor laws to ensure ongoing compliance
  • A system of checks and balances that divides payroll responsibilities among team members

In addition, if you don’t already have a pay policy in place, establishing this type of document can prevent issues such as employee misclassification, tax underpayment, and accidental and intentional time theft. Your company’s pay policy should include transparent details about employee classifications and determination of salaries, wages, raises, and promotions. This document also details the protocol for processing payroll, making changes to this process, and addressing errors that arise. This level of transparency not only reduces the likelihood of errors but fosters a trusting relationship with your workers.

Benefits of Conducting a Payroll Audit

While you may be reluctant to dedicate valuable internal resources to an annual audit, most small businesses realize a substantial return on this investment. Some of the advantages of conducting regular payroll audits include:

  • Finding and correcting data entry and calculation errors
  • Detecting and discouraging payroll fraud
  • Identifying changes that need to be made, such as removing a terminated employee or adding a raise for a promoted worker
  • Confirming accurate tax withholdings and payments
  • Correcting the accounting for sick, personal, vacation and holiday time
  • Verifying you are paying workers for the correct number of hours
  • Remaining compliant with state and federal employment regulations
  • Reducing your risk of an external audit by correcting problems before they are flagged by the IRS
  • Evaluating the cost of your payroll software and user licenses relative to features and value

Issues in any of these areas could be costly for your business, and without regular audits, multiple problems with payroll can arise and go on for some time without notice.

As your business grows, a payroll audit could reveal the need for an employee audit. With this process, you review the company’s org chart and hiring plan to determine whether it aligns with your organizational goals.

Best Practices for Easy Payroll Audits

If you keep putting off the payroll audit process because you don’t have the time, money, knowledge, or staff, you’re not alone. Fortunately, you can take measures to make the audit easier and detect underlying issues that can cost even more to correct as they persist over time.

Especially if you do not have education in accounting, consider hiring an accountant or bookkeeper to conduct an internal audit on behalf of your business. Engaging professional services can reduce the risk of expensive payroll mistakes as well as save your time for your core business operations. You don’t necessarily have to bring on a full-time staff member; instead, hire a CPA at an hourly rate to help out when needed or outsource this job to a third-party firm.

If you prefer to keep the audit internal, it doesn’t have to take over your life at work. Instead, consider spreading the items on your audit checklist over the entire year and take on just a few tasks each month. You can also delegate the tasks among team members to reduce the workload associated with the audit.

Remember that putting off a payroll audit just means pushing the work down the road. Eventually, you may have no choice but to audit your payroll records when faced with an IRS audit or a U.S. or state Labor Department claim.

Using Accounting Software for Your Payroll Audit

While manually entering payroll may work fine when you have just one or two workers, it dramatically increases your risk for errors in the process of paying your employees. You can also run into issues if you rely on old, outdated software to run payroll. Fortunately, small businesses can choose from several free payroll software options.

When selecting the right accounting software for your payroll audit, consider these factors:

  • Whether the system can integrate with your company’s existing hardware and software
  • The software’s ability to issue direct deposits, paper checks, or both
  • The learning curve associated with using and mastering the system, including available training resources
  • Whether it offers a self-service portal where employees can enter and verify their own information as needed
  • The number of employees you have, since some systems limit the number of payroll records you can create

If free software options for payroll don’t quite meet the needs of your business, expect to pay about $30 per month for a flat-fee service or $4 to $12 per month per individual employee access license.

Frequently Asked Questions (FAQs) for How to Conduct a Payroll Audit

These are the most common questions small business owners and administrators ask about the process of conducting a successful payroll audit.

Bottom Line on Payroll Audit

Auditing payroll records for your small business can seem like an arduous, expensive process. Fortunately, each time you successfully conduct an audit that results in improvements to your payroll system, you reduce the likelihood of errors. This in turn will streamline and shorten the next planned payroll audit.

Following these simple steps can take the stress out of analyzing your company’s payroll records. If you don’t already have an organized system in place, regular audits can significantly reduce the chance of problems with your company’s payroll.

How to Do Payroll for Small Businesses in 11 Steps

Payroll concept

Your business has reached a point where you can’t handle everything on your own. Hiring employees seems like the obvious next step. However, doing so adds a layer of complexity to running a business that will forever change how you spend your time. One of your biggest new responsibilities and time sinks will be payroll.

What is payroll? Not all new business owners are familiar with this concept and it’s a good idea to start off with a brief explanation. Payroll is the organized process of calculating wages owed to employees, calculating and paying payroll taxes, distributing employee wages, and documenting the whole process.

How to Do Payroll with Payroll Software In 11 Steps

Since payroll is a broad concept that covers everything from payroll laws and taxes to documentation, it can be a bit too much to wrap your head around. It’s easy to run into errors if you’re running payroll on your own for the first time. Remember that the penalties for an error in taxes or employee paychecks are no joke. 

Small business owners, even those with only one employee, should certainly invest in a consistent method for running payroll. Rather than doing payroll manually, we recommend you use payroll software. These payroll processing services will manage the entire process for you from paying your employees, calculating payroll taxes, paying and filing them, to managing employee benefits.

Although different payroll software may have slightly varying steps to run payroll, the overarching process is almost the same. So here’s your easy guide on how to do payroll for your small business with payroll software. We’ll be using screenshots from the Square Payroll setup process to help you along the way. 

Step 1: Choose a Payroll Software that Suits Your Needs

The first and most important task on your hands is to choose the right payroll software. You’ve got plenty of options to choose from, but if you’re new to payroll, you can’t immediately tell which software is right for you.

Plus, some not-so-good payroll service providers run relentless ad campaigns and you might end up subscribing to them if you’re not well-informed about which one suits you best. To ease things for you, we’ve researched the market and enlisted the best payroll software for different kinds of businesses. Here are our top three picks. 

Gusto

Built for small businesses, Gusto is a robust platform that unifies payroll, benefits administration, HR, and compliance functions into a single, easy-to-use package. It offers a range of payroll tools to simplify and automate the entire process of paying your employees. Plus, advanced plans have HR services to help you and your employees make the most of your time. Read our in-depth review on Gusto to find more about it. 

Square Payroll

Square Payroll is an easy-to-use payroll software with a simple design and all tools accessible from the homepage. It lets you manage employees’ paychecks with ease and offers seamless timecard imports, automated tax filings, and a range of other helpful features. Check out our Square Payroll review to see if it suits your needs. 

Rippling

Rippling is a high-end payroll service and is a great option for mid-sized businesses. It offers HR functionalities as well as powerful payroll tools which makes it great for personnel management. Rippling also offers loads of integrations with accounting, time tracking, attendance, and other tools. 

Step 2: Set Up Employer Account on Payroll Software

Screenshot of Square Payroll get started page

Enter your personal details and your business’s information to set up your account. You just need your business name, type, address, and contact information to complete this step. Once down, you can move on to adding your employees’ information. 

Screenshot of Square Payroll personal information page

Step 3: Add Employees to the Payroll Software

Add your employees using basic information such as their full name, email address, and employment type. You don’t need to go into detail; all technical stuff is handled by the software on its own. Once you’ve added the employees’ basic information and email address, the software sends them an email invite so they can complete the rest of the process on their own.

Screenshot of Square Payroll add new team member

This means according to their employment type, the payroll software requests them to fill in tax forms such as the W-4, I-9, or 1099s to process contractor payroll. If you’re not using payroll software, you need to gather this information and deal with all the paperwork on your own.

Using these employee-filled forms, the payroll software automatically sorts out exempt and non-exempt employees, information about taxes and employee benefits, and other important information to run payroll.  

Step 4: Enter Tax Information

This is where you enter your business’s tax information such as the EIN number and state tax IDs so the payroll software can use them to file payroll taxes on your behalf. Find your employer identification number (EIN), if you don’t already have it, you can apply for it free on the IRS website. 

Your EIN, also known as your business’s federal tax number, helps the IRS and the government identify your business. It’s just like your company’s social security number and is essential for you to file payroll taxes. 

Also, check if your state or local government requires a different identification number such as the state income tax number, or state unemployment ID. Most states just need the EIN, but it’s a good idea to check before you continue. Once you have all the information required to set up your employer profile on the payroll software, it’s time to create your account.

Screenshot of Square Payroll business tax information page

Step 5: Select a Payroll Schedule and Payment Method

Once you’ve set up your account on the payroll software, you need to decide on a payroll schedule and the payment methods you’re going to offer. There are four types of payroll schedules. This includes weekly, bi-weekly, semi-monthly, and monthly schedules. But remember each state has its own pay period requirements. 

For example, your state may require weekly or biweekly paydays, depending on the occupation. We recommend you check out your state payday requirements to ensure compliance. 

In some states, the law mandates that you offer multiple payment options for your employees. Paper checks are becoming rare options for employee paychecks, and are being replaced by methods more convenient for both employer and employee, like direct deposit. Another option is pre-loaded payroll cards, similar to prepaid credit cards. 

Step 6: Use a Time Tracking System

You must have an accurate time tracking system in place to track your employees’ worked hours. The FLSA makes it a must for employers to accurately track hours for their hourly employees. A simple solution is to use spreadsheets, but if you want a more advanced solution, use time tracking software. 

Employees can clock in and out their hours through the tracking system. By integrating the time tracking app with your payroll software, you can import the total hours worked instantly. Not just that, issues like determining overtime hours are also taken care of. 

Step 7: Run Payroll

Once everything is set up and you’re ready to pay your employees, your payroll software gives you an option to run payroll for a given pay period. After you verify information, you can simply press a button to pay workers.

Screenshot of Square Payroll Run Payroll

Step 8: Input Employees’ Hours or Import Timecards

With payroll software, you can either input employees’ hours worked manually or import them through the time tracking system you use. Note that the latter is the faster and more efficient way to pay your employees accurately.

Screenshot of Square Payroll timecards import

If you import timecards, the hours each employee has worked are automatically entered. If employees have worked overtime or double overtime, those hours are entered accurately too. Note that you can still edit these hours manually if needed. 

Next up, you can add any additional payments, paycheck tips, or take cash tips into account. The payroll software uses this information to accurately calculate the gross pay for each employee. 

Step 9: Deductions and Adjustments

The most complicated part of payroll processing may be calculating and paying payroll taxes. This complexity is due to several factors. As an employer, you must calculate both what you and your employees owe when determining your company’s total payroll tax liability. Employers should withhold income taxes and other payroll taxes from employees’ wages, to be paid on their behalf. 

Federal taxes include federal income tax, as well as the federal unemployment tax. Deductions governed by the Federal Insurance Contributions Act (FICA), including medicare tax and social security tax, also need to be tracked and paid. Taxes are also owed at the state level, including but not limited to state income tax and state unemployment tax. 

All of this is taken care of by the payroll software. It calculates all taxes accurately so you don’t have to worry about any of that. You just need to make sure if there are any extra adjustments you want to make in each employee’s paycheck. For example, if you’ve received a garnishment order or want to make a post-tax deduction, you can at this stage. 

Screenshot of Square Payroll deductions

Step 10: Review Payroll Run Summary and Pay Your Employees 

Finally, the payroll software takes you to a review page where you can see each employee’s net pay and all payroll taxes and other deductions in one place. Once you’ve reviewed it, you can finally pay your employees by confirming withdrawal. 

Note that if you opt for direct deposit, the payments can take two to four days to reach your worker’s bank accounts. Other payment methods can take varying time periods to reach employees. 

Screenshot of Square Payroll review payroll, confirm the withdrawal

As a note, pay stubs from each pay period showing information like deductions are made available to employees. This can be an additional concern but is not a problem if you use payroll software.

Step 11: Keep Payroll Records

Paying employees generates a lot of paperwork, some of which needs to be saved. Not keeping this paperwork safe is one of the most common payroll mistakes new employers tend to make. Records of payroll tax forms and other information have to be saved for at least four years

These records include:

  • Your employer identification number
  • Amounts and dates of all payments to employees
  • Tips reported
  • The fair market value of in-kind payments, ie. trading goods for labor or other goods, rather than paying money
  • Important information regarding employees, including names, social security numbers, and occupations
  • Dates of employment
  • Sick or vacation pay
  • Copies of each employee’s W-4
  • Payroll records of tax deposits
  • Copies of tax returns
  • Records of fringe benefits

Keeping payroll records is essential to maintain transparency and helps you stay clear of legal trouble. It also makes it easy for you to conduct a payroll audit.  

There may also be specific requirements for different business types. Additional records may be required for some payroll deductions or other tax documents. Employers have a few other recordkeeping and reporting responsibilities. One that’s important for new employers to be aware of is notifying the correct state agency when bringing a new employee on board. 

Should You Do Payroll Yourself?

Small business owners have lots of claims on their time, so sitting down to run payroll yourself may be a sacrifice. At the same time, it’s one of a business’s biggest expenses, so it can be nerve-wracking to put it in the hands of a payroll service.

However, payroll can be complicated and time-consuming, with several aspects and a multitude of requirements as you might’ve found out in the steps above. Running payroll is not like most other administrative tasks you’re able to pull along with your main work. It’s technical and requires undivided attention to be done properly.

Thus, it’s only natural to think about whether you should hire an in-house accountant to run payroll. This might be out of the question for smaller teams but larger businesses may want to give it a thought. But if you think your business can’t afford an accountant’s services yet, investing in reliable payroll processing software is a smart step. 

You Have to Familiarize Yourself with Federal & State Payroll Laws

If you’re running payroll on your own, you’re responsible for complying with all federal and state payroll laws. This includes important payroll laws like minimum wage rules in your city or state, worker’s compensation insurance requirements, final paycheck, and PTO payout regulations. 

You’re an entrepreneur trying to grow your business. Why slow yourself down trying to learn laws and regulations? Go for automated payroll software as they take care of all the legal requirements for you. You don’t need to study any laws since these payroll services take into account all federal and state regulations automatically.

Should You Use Professional Payroll Services?

A payroll provider is usually the more expensive payroll solution. However, you’re paying for a wider range of services. They’ll manage payroll calculations and file payroll taxes for an employer, of course, but may offer a number of other benefits as well.

What to Expect

With a payroll service, payroll processing is taken largely out of the employer’s hands. They’ll handle distributing employees’ paychecks, whether by direct deposit or another method, after calculating net pay. They’ll also pay payroll taxes and manage record-keeping. 

They may offer additional services that can help both you and your employees, such as advances on future earnings and making pay stubs available. You will have to pay more for the more elaborate features, however, which can quickly add up.

Benefits of Using Payroll Software 

Payroll software lets you pay your employees with ease. It takes care of everything from employee paperwork to filing taxes and frees up a lot of your time. Employees can enter their information on the software and it automatically calculates all taxes and benefits for each worker. All you have to do is run the payroll on payday, everything else is handled by the software. 

Payroll processing software comes in a wide variety of options. Some might be better thought of as a payroll system, doing a lot more than simply filling out tax forms. Examples include Quickbooks Payroll or Paychex. Other options are less complex and correspondingly less expensive. If you’ve got a small team with simple payroll needs, check out the best free payroll software.

You’re also likely to find industry-specific payroll software. For instance, we recommend restaurant owners use the best restaurant payroll software to manage payroll.

What to Expect

Even basic payroll software options help you process payroll and calculate deductions like state and federal taxes. A full payroll system automatically makes tax payments from your bank account and produces payroll reports at the end of each pay period. Software of that kind often comes with guarantees backing their tax calculations.

At this point, some software options are on par with a payroll service, both in terms of services and expense. Some software options may also offer full bookkeeping options, or integrate with bookkeeping software to make moving information easier. Higher-end options will even notify the correct state agency when you hire new employees.

Frequently Asked Questions (FAQs) for How to Do Payroll

Here are some of the most common questions new employers ask about running payroll manually. 

Bottom Line on How to Do Payroll 

Every business owner should know how to do payroll manually, but that doesn’t mean they should do it that way. It’s good that you’re aware of the underlying processes but given the tons of time consumed by payroll processing, smart entrepreneurs automate it with payroll software.

How To Start an Online Store in 2023

How to start an online store

Thanks to modern technology, starting an online store has never been easier. Shipping companies make it possible to get products anywhere in the world in a flash. Web hosting platforms educate even the untrained in how to build the website of their dreams. Follow the steps below to learn how to start an online store yourself.

Step 1: Choose Your Concept/Product

Before you start building your ecommerce business, you need to have something to sell. It’s essential to approach your online store with a unique selling position. What is it about your merchandise that will stand out among the competition? Of course you’d rather sell products you’re excited about, but you don’t want your business to get lost in the vast reaches of the internet.

When choosing what you want your own products to be, consider the following questions:

  • Are you going to sell something physical or offer a digital product?
  • If you’re making it yourself, can you keep up with demand?
  • Can you locate a quality manufacturer for components or the product itself?
  • Do you have the space to keep inventory if you have multiple products?
  • How narrow or broad will your product category be?
  • Is this a product you’ll still be excited about down the road?

Before spending any money on your online business, make sure that you’ve researched and tested your concept. Don’t hesitate to bounce the idea off a few friends or others who will give honest feedback.

An online store checklist

Step 2: Create a Business Plan

As you’re working through the details of your store, you’ll need to make a business model that encompasses the costs that will appear along the way. A sound business strategy goes a long way toward lessening bumps down the road.

Register Your Business

Depending on the state (or country) you’re setting up in, check to see if there are any business or sales tax licenses. Each region can have very different regulations when it comes to ecommerce stores and how you store inventory.

Should you bring a never-before-seen product to the internet, you’ll want to see if there’s anything patentable. Don’t let your great idea get ripped off because you didn’t take the time to protect it.

Whether you’re starting out solo or with a friend, you’ll need to define your business structure. For example, sole proprietorships link your business and personal assets together, whereas a limited liability company (LLC) lets you keep the two separate.

Partnerships are set up for two individuals starting a business together. Within a partner agreement, you’ll define each of your roles and responsibilities. If this process seems daunting, consider bringing in a business lawyer to help with the fine print.

Count the Costs

Your product is going to come from somewhere. Even if you make it with your own two hands, there will be costs associated with the materials you’ll need for a finished item.

  • Dropshipping or shipping (if you don’t pass costs to the consumer)
  • Domain name
  • Web hosting platform
  • Sales tax and income tax
  • Salaries for additional help

After you’ve chosen a shipping method, there may be fees for a dropshipper or even to send directly if you don’t pass along those costs to the consumer.

There will be recurring fees to keep your domain name and hosting platform up and running. These costs depend on the plans you choose for a site builder or web host you use to create your website.

Quarterly, you’re going to have to pay sales tax and income tax on what’s coming in and going out. Some tools can help you understand these expenses and keep you advised on what you’ll have to pay when the time comes.

You might be a one-person operation as you bring your own business online, but that may not always be the case. Should you hire additional help, you’ll need to budget for that as well.

Costs associated with starting an online store

Step 3: Come Up With a Name

Once you’ve worked out the details of what your online store is going to sell, you need to build the actual ecommerce website. To do so, you’ll need to create a business name that will represent you online. Make sure it’s something catchy and unique that will stick in a consumer’s head so they can remember it the next time they’re in the market for your product.

With a business name established, your ecommerce site will also need a domain name. This domain name is the unique access point to your own site and must be different from all other websites out there. Choose something that compliments your name and brand.

Since domain names have to be unique, your first choice may not be available. Should this happen, play with hyphens, move words around, or spell out numbers. Keep it simple, ideally to three words or less.

Step 4: Choose Your Online Platform

With a domain name in tow, you’ll need to make use of a web hosting service to turn your domain into a new online store. Some of the best Ecommerce platforms include a domain name with your plan, but you might prefer the do-it-yourself route. 

Most website builders offer free trials, so you can try them before you buy. Each platform comes with different tiers of service, so study the features of each to determine which works best with your online store. Be sure to pick something that can grow with your small business.

Shopify

Shopify is a well-known ecommerce platform that doubles as an online store builder. Once you’ve created an account, you can choose from pre-constructed templates or build your own. Since you’re one of many online stores on Shopify, take the time to make yours stand out as much as possible.

WordPress + WooCommerce

WordPress, with the WooCommerce extension, is another website builder to consider. While the platform itself doesn’t cater solely to online shopping, WooCommerce adds all the tools you’ll need to create content for your online store.

Wix

Wix similarly has an ecommerce builder that online businesses can use to sculpt the site of their dreams. Although Wix is another hosting service that covers a range of niches, it has robust sales features for selling online.

Choosing the DIY method? Bluehost offers some of the lowest prices for web hosting–starting at $4.95 per month. 

Step 5: Build Your Site

Your website speaks loudly to potential customers, and a successful online store will make it as appealing as possible. Give yourself a unique identity to share who you and your products are while increasing the customer experience. First impressions are crucial and help develop a sense of brand loyalty.

Don’t immediately shy away from paid templates or taking the time to build (or program) the site yourself. Any personal touches will go a long way toward that unique appeal you need to succeed.

When building your site, determine your target audience and work around that niche. This target market should be an area you’re familiar with that you can inject your own personality into.

Keep Mobile Users in Mind

There’s been a trend of more sales coming from mobile devices, and you don’t want to neglect this group of shoppers. Not every template or style available on your site builder will run or look good on a smartphone or tablet, so be sure to choose one that offers mobile-responsive sites, which automatically resize and optimize your site for mobile.

Add Products and Set Pricing

With a template created, it’s time to start building product pages. When users shop online, they want to be able to quickly navigate to whatever they’re looking for and then be on their way. This is an important point to remember when deciding on a layout.

Your product descriptions need to capture the essence of what you’re selling in a minimal number of words. You’ll be lucky if potential customers get through a paragraph or two of text before losing interest. To go along with your concise description, quality photos are essential since customers can’t view things on a rack or try them on.

When first starting out, it may be better to start with a small number of items to test the proverbial waters. This will also help with initial inventory management. As you find success, you can open up your site to a more diverse selection of wares.

Step 6: Set Up Payment Methods

Now that your online business is fleshed out with the items you’re going to sell, you’ll need to choose how you’ll be accepting payments. While often overlooked, set the currency to use for each purchase. Your e-commerce business may reach international shores, and you don’t want any confusion about pricing.

The online store builders referenced earlier provide ways for customers to pay you. Depending on which hosting plan you choose, you may be able to accept payments from a check or bank transfer directly from the platform.

Customers will likely prefer to use a credit or debit card for purchases, so having this option available is key. For credit card payments, you’ll want to link up your site to a secure payment gateway. These payment gateways add the security necessary to process card charges online.

The most popular options to consider are:

  • Stripe
  • Square
  • PayPal

It’s not a bad idea to give customers access to multiple payment gateways, as your clients may have a preference. Having multiple options is also a benefit in the event one of the gateways goes down. Be sure to verify that your hosting platform integrates with whichever gateways you choose.

Step 7: Think About How To Ship Products

If your ecommerce store is selling a physical item, you’ll want to work out shipping details for getting the product into your customers’ hands. There are two routes to pick from here.

Dropshipping

You can hire a dropshipping company to handle all your shipping for you. These businesses will take a portion off the top of each sale but will deliver your product for you. Alternatively, you can choose products from a marketplace, such as AliExpress, to sell in your online store and never have to store inventory.

Ship It Yourself

Should you wish to handle your deliveries yourself, you’ll need to be able to handle any and all demands. You’ll also have to set shipping costs and work with your preferred shipping provider to ensure items arrive at the right location and on time.

2 ways to ship products

Step 8: Ready for Launch

With all these steps complete, your ecommerce website is finally on the verge of launch. Run through your links, check product descriptions, and make sure everything works as it should.

With one last click of a button, publish your online store. Congrats, your site is now live! You’re on your way to making your first sale.

Step 9: Create Online Marketing Strategies

Whether or not your products start flying off the shelves, you can’t rest on your laurels. You’ll need a good marketing strategy to retain existing customers and keep bringing in new ones.

Social Media Marketing

For new businesses, social media platforms such as Instagram and Facebook are the biggest paid marketing channels to promote through. Each advertising platform offers inexpensive ways to get the word out about your site. Strategic social media posts can pique interest in no time flat. Plus, you can sell products through your social media channels.

Offer Incentives

Shoppers will admittedly come and go, but don’t overlook what you can do with your marketing strategy. A structured email marketing campaign can remind people just what they’re missing. Getting the word out about daily deals or flash sales will likely bring clients back and boost the customer lifetime value (CLV) of your site.

Utilize Search Engine Optimization (SEO)

Many customers will use search engines, such as Google or Bing, to find your site for the first time. Focusing on your site’s SEO can make all the difference between your site and a competitor’s simply because one of them is optimized in Google and the other isn’t.

Step 10: Allow for Customer Feedback

Customers are the lifeblood of your business, and a wise business owner will listen to what they have to say. Be sure to create a means to hear back from your shoppers, whether it be from a survey or a place for reviews. You may glean helpful tips to improve aspects of your business that would have gone otherwise overlooked.

Customer feedback illustration

Frequently Asked Questions

Final Thoughts on How to Start an Online Store

Ecommerce only continues to grow over time as more people turn to the internet for product consumption. The online space makes it possible for beginners to have success selling products without the need for a costly physical space.

Turning your business idea into a thriving online store isn’t an easy task, but it doesn’t have to be difficult either. If you’re willing to put in the work, the steps covered in this article can set you on the path to a profitable business in short order.

How To Avoid Scope Creep in Project Management

angry manager brainstorming with her team to fix scope creep

Scope creep is one of the biggest culprits for delayed large projects. A lack of clear requirements, involving the wrong stakeholders, lack of documented functional and non-functional requirements, and poorly defined map process flows all contribute to scope creep.

Luckily, there are many strategies a project manager and all project stakeholders can put in place to manage scope creep. These include but are not limited to maintaining an open feedback loop with all stakeholders, gathering feedback early, working in sprints, and keeping detailed records of all changes within the set project scope.

Keep reading to learn more about what scope creep is, what the consequences are, and ways to avoid scope creep for your next successful projects.

What Is Scope Creep?

Scope creep causes projects to take longer than originally planned. Also known as requirement creep, there is no single agreed-upon definition of scope creep. Scope creep is when the original project’s scope expands with new features without taking into account time, budget, and project resources. As a result, it can lead to project delays or even project failure.

For example, your project scope demands building software with three key features within 3 months. At the end of the development, there are seven features, taking 8 months to build with massive overruns and unforeseen costs. These scope changes impact time, costs, and resources in a project, resulting in a change to the project scope, project schedule, and project deliverables.

Sources of scope creep can come from all angles, including the client, end-users, internal stakeholders, and external partners. It could rear its head with something as minuscule as a couple of project changes requested by the client or a lack of feature prioritization by internal stakeholders.

What Are the Consequences of Scope Creep?

There are endless consequences if scope creep turns up in a project. Some of the major effects of requirement creep include too much time spent on unapproved changes, cost overruns, changing project goals, hidden agendas, decreasing time and resources for approved tasks, and missing deadlines.

Coincidentally, one or more of these factors could result in employee attrition and furious clients, leading to a zero-sum game and ever-changing scope, even when using project management tools

In the most extreme causes, scope creep can cause an entire project to be discontinued. 

What Causes Scope Creep?

There are many major causes of scope creep in project management, including the following:

8 main causes of scope creep
  • Lack of feature prioritization.
  • Poorly defined project scope.
  • Varying stakeholder opinion.
  • Missing leadership.
  • Too much user feedback.
  • Lack of stakeholder involvement.
  • Lack of client discipline.
  • Long projects.

Lack of Feature Prioritization

From the onset, requirement creep can be caused by failing to organize a project’s requirements from highest to lowest priority. This may create a disproportionate amount of time spent on lower priority tasks over higher priority tasks.

Poorly Defined Project Scope

Failing to outline and define project scope when the project begins could cause disruptions and iterations led by stakeholders and project managers, not the project plan itself. We highly recommend creating a project scope statement or similar mission statement document to clearly outline all project requirements, and sharing it with stakeholders and clients before the project starts.

Varying Stakeholder Opinion

In a typical project, input to the change control process can come from many key stakeholders, including project owners, engineers, designers, team members, and others. Stakeholders are those individuals who either are involved in the project or are affected by them. Generally, scope creeps caused by dissenting opinions can be addressed by reducing the number of stakeholders.

Missing Leadership

Leadership is integral to the success of any project. A leader who does not effectively communicate and manage scope and requirements is bound to have project direction turn a full 180 degrees. Any new requests for project features should have full buy-in from the managers and all stakeholders before starting work.

Too Much User Feedback

User feedback can often derail projects rather than move projects forward. Many amateur-level project management teams that fail to prioritize changes and differential deal breakers from “nice-to-have” changes often see project scope creep. Any customer feedback should be gathered and incorporated as early in the process as possible for managing scope creep later.

Lack of Stakeholder Involvement

One of the biggest causes of project scope creep is a lack of stakeholder involvement in defining a project’s objectives. These may include higher-level executives or another project team member who does not devote enough time to chime in on new features, which can force other project team members to make decisions on their own.

Lack of Client Discipline

One major cause of creep is not setting boundaries with the client early on in the project plan. If boundaries are not set, too many change requests are bound to occur, costing more time and resources than originally planned. It is critical to be firm with clients and maintain an open line of communication around potentially missed deadlines so everyone is on the same page.

Long Projects

In general, the longer the particular project is, the greater the likelihood of scope creep. When projects run over a long period, it gives stakeholders more time to change their minds and to come up with new requirements that may not fit within the overall project scope.

How To Identify Scope Creep

A few examples of how to minimize and limit scope creep include poor estimations and lacking user involvement early in the process.

2 indications of Scope Creep

Poor Estimation

Estimating small adjustments on entirely new tasks and incorporating them into a project plan is challenging for project managers everywhere. One way to prevent creep is to involve the whole team in the estimation process and to establish all tasks and deadlines upfront, preferably using project management software such as ClickUp.

No User Involvement Early in the Process

Especially true with software and product project management phases, not involving and incorporating customer feedback early in the process can cause your project to go downhill quickly. Early user validation confirms your project is on the correct track. If users are involved too late in the process and go against the grain, your entire project could be in jeopardy.

When using project management software like ClickUp, it is easy to identify a lack of user involvement early. Simply create sub-tasks for collecting feedback from users at regular stages of the project or upon each important milestone to stay on track.

Tips To Avoid and Prevent Scope Creep

In scope creep project management, there are a lot of actionable items a project manager and all stakeholders can do to limit creep, including the following:

7 Tips to Avoid Scope Creep
  • Make a clear statement of work.
  • Hold a kickoff meeting.
  • Do not be afraid to say no.
  • Document, document, and document some more.
  • Embrace change.
  • Keep simple changes and new tasks separate.
  • Keep your clients informed.

Make a Clear Statement of Work

A statement of work (SOW) is a project roadmap that contains a list of all tasks, due dates, and a description for each task, along with all assigned resources. It is a helpful tool to manage projects and make sure everyone is on the same page. 

Remember, an SOW ensures that the client and project owner are aligned with all requirements, stating work exactly how the customer explained it and how project leaders, engineers, programmers, and other stakeholders understand and respond to new requests and additional project details. With a clear statement of work, expect a lower risk of scope creep.

Hold a Kickoff Meeting

Hold a kick-off meeting as soon as your detailed scope of work is finalized. This allows the opportunity for all project stakeholders to get together and review all requirements before starting work. This meeting should discuss roles, project milestones, allocated results, and reiterate the check-in process, whether they be daily or weekly meetings, to go over progress.

Do Not Be Afraid To Say No

Oftentimes, scope creep can occur due to a lack of discipline. With every client change request, be ready to present a case arguing against it or gather all requests and label them as part of a new project to start once the current work is complete.

Document, Document, and Document Some More

One major cause of scope creep is a lack of communication between the client and the project team, resulting in a poor change control process. With any change to the project scope, be sure to put the additional time and costs to be incurred in writing. If conducting meetings by phone, send a written recap to all people on the call.

Although creep cannot be eliminated, proper documentation can slow it down or extend deadlines as needed. This is one of the most effective ways of preventing requirement creep.

Embrace Change

Even with the best project managers and project teams, change is inevitable with every project. To limit scope creep with constant changes, it is important for a project manager to define detailed requirements, log changes, re-plan, collect feedback, and request additional resources to the project. If necessary, project managers can reduce scope creep, depending on the project’s objective.

Every change should keep a detailed record and every baseline should be kept up to date to help match project progress to resources. Detailed records should take into account new project overruns, resources, or tasks needed for completion. Too many requested changes should be led by a request for additional funding, either from internal stakeholders or the client.

Remember, any change can put a serious dent in budgets, task deadlines, and resources.

Keep Simple Changes and New Tasks Separate 

When addressing scope creep, there is a difference between tweaking existing functionality and creating an entirely new function. Any new tasks outside of the project scope could be met with a new estimation of time, resources, and deadlines. If the new task or scope change is agreed upon, enter it into your project charter as part of a new or existing milestone.

Keep Your Clients Informed

To handle scope creep, clients should be informed of how decision-making is made with new change requests from the original scope. It is vital to document and agree upon all current project objectives and change requests with the client, as part of daily or weekly status meetings.

Frequently Asked Questions (FAQs) for How to Avoid Scope Creep

Final Thoughts on How to Avoid Scope Creep

One of the biggest factors in making or breaking a project is scope creep. Scope creep causes project overruns, wasted resources, and unclear expectations between the project owner, internal stakeholders, and the client. We highly recommend understanding scope creep, the causes, and how to avoid and prevent scope creep to move any project forward.

One project management software that could account for change management to limit requirement creep is ClickUp. ClickUp is a helpful project management tool for small to large-sized businesses managing projects across all industries from software engineering to design.