All About Nonprofit Fundraising

Coins on a-wooden-table

Nonprofit Fundraising e-books:

The Fundraising Series of eBooks

The authors of the below listed eBooks, writing in their areas of expertise,
have a combined tenure in service to the nonprofit community of over
60 years.

The Fundraising Series — Book 1: The Basics: Perceptions
& Realities

The Fundraising Series — Book 2: Special Events

The Fundraising Series — Book 3: Guidance for the New Nonprofit

The Fundraising Series — Book 4 : Major Gifts: Planning and
Implementation

The Fundraising Series — Book 5: Capital Campaigns

The Fundraising Series — Book 6: Grants & Grantsmanship

The Fundraising Series — Book 7: Finding & Getting Federal
Government Grants


 

The Fundraising Series – Book 1 – The Basics:
Perceptions & Realities

Hanks Book One

This book is about the acquiring of donated gifts/contributions for
nonprofit organizations. It is not about “fundraisers”– ticket
or product sales. The intent of this book is not to provide a “how
to” for raising money, but to help you develop the mindset necessary
to be successful at “legitimate” fundraising. Order your
book
here
.

The Fundraising Series – Book 2 – Special Events

Natalies Book One

Everyone loves a good event, but not everyone will have the ingredients
to make it happen. This book is designed to help you determine whether
special events are right for your nonprofit; and, how to be sure that
your event is unique/memorable, not just another dinner, luncheon or
auction. Order your book
here
.

The Fundraising Series – Book 3 – Guidance
For The New Nonprofit

Hanks Book Three

This book – this entire series – is written and intended
for nonprofit board members, staff and volunteers to help them understand
what real nonprofit fundraising is all about … and what it’s
not. It is the author’s intention to address some of the most
common questions raised by board members, staff and volunteers. Order
your book
here.

The Fundraising Series – Book 4 – Major Gifts:
Planning and Implementation

Hanks Book Four

This collection of essays and blog postings is intended to give nonprofit
leaders and staff an overview of Major Gifts Fundraising that will help
you develop an understanding of what it takes to ensure your organization’s
future. Order your book
here
.

The Fundraising Series – Book 5 – Capital Campaigns

Hanks Book Five

This collection of essays and blog postings is intended to help you
understand the elements of and prepare for a capital campaign; so that,
when you hire a staff campaign director or engage counsel, their time
(and your money) will be used most effectively. Order your book
here.

The Fundraising Series – Book 6 – Grants &
Grantsmanship

Hanks Book Six

This book is written and intended for nonprofit staff, board members
and volunteers to help them understand what the Grantsmanship process
is all about, and what it’s not. A realistic (although dramatic)
definition of “grantsmanship” would be, “The cradle
to grave process for ‘conceiving’, ‘birthing’, and ‘raising’
grants.
here.

The Fundraising Series – Book 7 – Finding &
Getting Federal Government Grants

Hanks Book Seven

Book Seven in The Fundraising Series, titled “Finding & Getting
Federal Government Grants and written by Jayme Sokolow, Ph.D. This book
is intended for nonprofit staff, board members, and volunteers to help
them research and become successful applicants for federal grants.
here.

 

 


Supply Chain Management: Guidelines and Resources

Supply chain management on a white background

Supply Chain Management: Guidelines and Resources

Copyright, Carter McNamara, MBA, PhD

This topic in the Library is written especially for those new to SCM. It also aims to include nonprofits and small businesses in its scope. As you read this topic, think about the activities of a certain product or service that you know about, or are even involved in developing or providing to customers. Before reading this topic, you might read about the Relationship Between Managing Supply Chain, Operations, Quality, Customer Relationships and Customer Service.

Sections of This Topic Include

What is Supply Chain Management?

Planning Your SCM

Developing Your SCM

Managing Your SCM

General Resources

Also consider


WHAT IS SUPPLY CHAIN MANAGEMENT?

You Are Probably Part of a Supply Chain

What is a Supply Chain?

If you work in an organization that produces tangible offerings (products) and/or intangible offerings (services) to customers, and if you are involved in any the following organizational activities, then you are part of a supply chain:

  1. Strategic planning about what market, products and services are provided by the organization
  2. Estimating what the consumer needs (forecasting demand) will be for those products and services
  3. Making sure there will be sufficient resources (materials planning) to meet that demand
  4. Identifying who will supply those resources (who will be the suppliers)
  5. How you will buy (or procure) them
  6. How you will get the resources into your organization (these are matters of inbound logistics)
  7. How you will build (or manufacture) them
  8. How you will store (or warehouse) all of them (that is, how you will inventory them)
  9. How you will get the products or services delivered to the customer, for example, sold directly or through a retailer (these are matters of distribution and outbound logistics)
  10. How you will ensure the product or service meets or exceeds the customer’s expectations (matters of customer service and customer relationship management)

NOTE: All of the activities and terms in the above parentheses are the typical sequential components in a supply chain.

Other Definitions of a Supply Chain

This is sometimes where readers start to get overwhelmed and confused when reading about supply chains and SCM. If they have heard of the more common topic of logistics, then descriptions of supply chains can seem even more confusing.
However, Intek Freight and Logistics, Inc provides a very useful description of a supply chain, as well as how it differs from logistics:

“To sum up logistics and supply chains, think of a football game where logistics is the game on the field of play and the supply chain is the stadium where the game is played.

From the game perspective of the analogy, the movement of the ball up and down the field of play to deliver a score is logistics.

The stadium, on the other hand, represents all the physical and communication components. Think of the massive amounts of money put into a professional football stadium to deliver the best experience for the buying customers (the fans). There is the stadium itself, plus the communication points between coaches in the box to coaches and players on the field. The communication network allows calls, still pictures and replay videos to execute to the highest levels to score points and have the customers standing on their feet cheering for more.

The feedback mechanism of scoreboards, referees, replay screens, and for those really into the game, radio commentators (providing play-by-play and overall game analysis), give feedback all along the way through a scoring drive to assist in delivering the very best results.”

Here is another perspective: “The supply chain is probably one of the more complex systems that all managers have to be knowledgeable about. Its broad coverage, which includes entire organizations, people, information, various activities and all other resources that play a role in the flow of products or services from producers to suppliers to customers to end users. This complexity, coupled with its dynamic nature, calls for a way to keep that flow going in such a way that facilitates and does not, in any way, hinder the operations of the business. This discipline is called supply chain management.” Anastasia in Cleverism

What is Supply Chain Management (SCM)?

Definitions of SCM

SCM involves numerous management activities and components in the supply chain. Therefore, it is useful to consider a couple of careful definitions of SCM.

  • The Council of Supply Chain Management Professionals (CSCMP) defines SCM: “Supply chain management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers. In essence, supply chain management integrates supply and demand management within and across companies.”
  • “Supply chain management (SCM) is the discipline that manages supplies and processes through all of the stages of a project, product or business deliverable. Business material has a journey as it moves from one state to the next until it’s ready to be delivered to the customer or stakeholder. Then there’s the logistics of taking the finished product from one place to another. Getting through these various stages efficiently requires control—that’s where supply chain management comes in.” ProjectManager

How SCM Compares to Logistics, Operations Management and ERP

Now you have read the various definitions of SCM. If you have any acquaintance with logistics, operations management and enterprise resource planning, then the four practices might seem so similar as to be confusing. However, they are actually different from each other.

SCM Compared to Logistics?

Logistics is often considered to be the storage and transportation of goods and services. The flow of those resources can be from their input to the organization to the customer, and backwards from those end points, for example, in the case of customer returns. Thus, logistics is a component of the supply chain.

SCM Compared to Operations Management

Operations management is concerned with ensuring high-quality effectiveness and efficiency of a broader range of operations throughout the organization than SCM. For example, operations management puts more focus on meeting strategic goals, coordination of various departments and personnel across the organization, and typically on management of more facilities than those directly involved in SCM.

SCM Compared to ERP

Note that SCM is also different than Enterprise Resource Planning (ERP). The activities of SCM include ensuring timely and cost-effective transportation of goods and materials into the organization, as well as outside of the organization and ultimately to the customer. (These are matters of logistics.)

Thus, SCM often collaborates with a variety of external organizations, for example, suppliers, manufacturers and transporters. As a result, SCM also focuses on the quality of relationships with those types of organizations. In contrast, ERP focuses exclusively on activities within the organization. Its focus is also much more on detailed activities, than on broad relationships.

Also see

SCM Is Best Managed as a System

A system is a recurring cycle of activities, including:

  1. Planning to determine goals and how they can be achieved, and
  2. Then developing and managing resources and activities to achieve those goals, and
  3. Then evaluating whether the goals have been achieved or not, and
  4. Then using the learning from the evaluation to improve the quality of the next round of planning.

Thus, a system is a recurring loop of components (the supply chain) — in a continuous cycle of improvement. SCM is best planned and managed as a system; otherwise, the management tends to be highly reactive and sporadic, often resulting in a patchwork of disconnected and ineffective activities.

SCM is for Any Type of Organization

Service Organizations

The sequence of activities listed in the previous section, You Are Probably Part of a Supply Chain, is referred to as the “supply chain”. Many of the articles about SCM refer to the manufacturing products in larger organizations. However, if you work in a service industry, think about how each of the listed activities applies to your own organization.

For example, if your organization offers consulting services, then your organization still needs strategic planning and demands planning to clarify what types of services will be provided to whom, and what the demand for those services might be.

It still needs to be sure there are sufficient personnel (resources) with certain expertise who can be hired (procured) and provided (supplied) to your organization, as well as what it will cost to get those resources (transported) to your organization. It still needs to plan how to organize and train (develop) them, as well as how to maintain (store) them until they are put into use (delivered) to the clients.

Small Organizations

The managing of the activities through the supply chain — the supply chain management (SCM) — applies to small organizations, as well. The supply chain and the management of the supply chain are likely to be more complex than in a large organization.

However, it could be argued that SCM is just as important to the health of the small organization because, for example, the poor development and delivery of products and services to customers could pose a significant threat to the life of the organization.

In small organizations, there are often far fewer resources to rapidly identify and solve organizational problems, while also attending to customer needs. There is often far less money to hire expertise to help, as well. Problems in the supply chain often result in more dissatisfied customers and less revenue — another problem that small organizations cannot afford.

Nonprofit Organizations

A common misconception is that nonprofits are very small organizations that primarily offer services, and that they are seldom the types of large manufacturing organizations so often written about in the SCM literature.

However, the primary difference between a nonprofit and a for-profit is just that the nonprofit dedicates its financial resources exclusively toward meeting some social need, while a for-profit aims to accomplish a profit that can be allocated back to the owners or shareholders.

Otherwise, many nonprofits provide products to their clients, much as for-profits do. Actually, a small nonprofit is much more like a small for-profit in nature than a large nonprofit. Similarly, a large nonprofit is much more like a large for-profit in nature than a small nonprofit. See
How Nonprofits Differ From For-Profits – and How They Are the Same

Problems With Ineffectively Managed Supply Chains

Many organizations reactively evolve some version of a supply chain over time. They piece together the necessary parts of the supply chain as they need them. They might even evolve to a fairly complete supply chain, but still not manage it as a tightly integrated and aligned system of components that needs to continually be managed and adjusted for maximum efficiency to meet customer demands, while reducing unnecessary costs and overhead. As a result, these organizations expose themselves to experiencing:

  • Insufficient resources (inventory) to meet customer needs
  • Excess, costly inventory of unused resources
  • Increasing stress and conflicts among personnel trying to do more with less
  • Poor quality products and services
  • Products and services for which there is little customer demand
  • Decreasing amounts of customers
  • High turnover among employees
  • Decreasing sales and profits

Many Benefits of High-Quality SCM

The overall benefits of proactively, systematically managing SCMs are numerous and can include:


PLANNING YOUR SCM

Characteristics of High-Quality SCM

Before you progress in planning your SCM, it might be useful to get an idea of what high-quality SCM’s look like and operate like. We turn to Intek Freight and Logistics, Inc, this time for a listing of the characteristics of a high-quality SCM.

  1. Consistency – be great all the time
  2. Horizontal and vertical integration – it should be difficult to see where one component of the chain stops and other begins
  3. Technology – continually invest in best technologies
  4. Value network design – inbound and outbound activities all focused on the end customer
  5. Data-driven – the amount of available and useful data is substantial — use it
  6. Proactive use of data – always think about how you can use the data
  7. Customization and flexibility – especially with communications and delivery to customer
  8. Prepare for unexpected – regularly think of potential disruptions to the supply chain and what to do about it
  9. Sustainability – increasingly, stakeholders want to see this value in their providers of goods and services
  10. Compliance – stay up to date and comply with relevant laws and regulations
  11. Transparency – nothing goes unnoticed and everything is communicated
  12. Integrity – governance and executives should ensure ethical activities throughout the supply chain

Develop Your SCM Team Now

The planning and implementation of an SCM system requires sufficient time, energy and expertise, as well as a variety of different perspectives. That means a well-qualified and designed SCM Team of the most suitable members from your organization. The SCM Team would make recommendations to management about, for example:

  • Goals for the SCM system
  • Metrics to measure progress toward the goals
  • The best approaches to train employees about SCM
  • Criteria to select the best SCM system
  • The best SCM system that meets the criteria

It is best to draft a job description for the SCM Team to be used when explaining the SCM Team’s role to upper management and suggesting who should be on it. The description also gives guidance and direction to the SCM Team as its doing its job. It is often best, as well, to train the members of the SCM Team about quality management. That might suggest hiring an expert to do that training, as well as to being a resource to the SCM Team as it does its job.

Also see

Use SCOR© Model to Plan Your SCM?

The SCOR model is widely used in planning SCM systems. Your SCM Team choose this approach. The approach includes five overall stages, including:

  1. Planning – includes, for example, decisions about aligning the supply chain with strategic goals, building versus buying, outsourcing, and activities across the supply chain.
  2. Sourcing – includes, for example, decisions about cost-effectively procuring needed materials from the right suppliers, and always getting the materials in good condition
  3. Making – includes, for example, decisions about facilities, activities and scheduling to effectively produce goods and services
  4. Delivering – includes, for example, activities to store goods and services, fulfill orders, and distribute goods and services to the customer
  5. Returning – includes, for example, authorizing returns, transporting defective products, and replacing products or refunding fees

Establish SCM System Goals

Identify Relevant Organizational Goals

Your organization should have done strategic planning to clarify its overall purpose and priorities for the coming years. Ideally, the planning was done proactively and explicitly. The priorities are usually specified in terms of strategic goals.

Strategic goals related to the SCM might be, for example, regarding what products and services will be offered, as well as when and where. Planning might have also specified the value proposition of the organization, which specifies the value that customers get from using the organization’s products and services. Planning might have also specified certain financial goals to achieve, such as reducing expenses by a certain amount or raising revenues by a certain amount.

Also see

Identify SCM Goals and Align with Organizational Goals

Here is an example of an SCM strategic plan that gives examples of SCM goals, including as derived from a strategic SWOT analysis. The article Defining the Supply Chain gives a useful overview of examples of SCM goals and associated objectives. The article mentions goals, including to achieve efficient fulfillment, drive customer value, enhance organizational responsiveness, build network efficiency and facilitate financial success.

The above are examples to help you with your thinking. However, your SCM goals should be derived from your own organization’s strategic priorities. For each SCM goal, associate various milestones, or key performance indicators, of progress that you are making progress toward achieving the goal. (For ideas of goals, consider various metrics for evaluating your SCM.)

Also see

Be Realistic In Your Planning

Especially if yours is a small to medium-sized organization, or if this is your first time in being focused and intentional about quality management, then be very realistic about what you can accomplish. Develop a plan with various phases to be implemented over a realistic period of time. Build in some quick accomplishments in order to sustain excitement and motivation to implement the plan. Be willing to change the plan while implementing your quality management during its first year.

Also see
How to Do to Planning

Decide Any Organizational Changes

A conventional rule in deciding the structure of something is “form follows function.” In other words, the structure of the organization (its design and roles) should be to what is most useful in implementing the organization’s functions (its goals and methods to achieve those goals).

So what departments, teams and employees are now — and should be — involved in SCM, including to use the SCM software? What goals should each department, team and various employees have in SCM? What SMART objectives should be associated with each goal?

Use Push or Pull Drivers to Manage Your Supply Chain?

Push and pull are two different approaches to managing supply chains. It is important early on when planning and designing a supply chain to decide which of the two approaches is best for the organization and its customers.

In the push approach, goods and services are “pushed” through the supply chain to the customer. The push approach starts by forecasting the demand for the goods and services, and then making sure the supply chain effectively operates to meet that expected demand. So the effectiveness of the approach depends very much on the accuracy of the forecasts.

The pull approach starts from relying on actual customer demands in order to forecast the necessary supplies and any changes needed in the supply chain in order to promptly meet those demands. So the effectiveness of this approach depends very much on the supply chain promptly learning and meeting the demands of the customers.

Partner With Others to Operate Your SCM?

There can be numerous types of other organizations that can work with your organization to help operate your supply chain. So your organization must closely manage its relationship with each of those other organizations. This includes clarifying the roles and responsibilities of each, establishing complete and accurate contracts and agreements, monitoring the performance of each, and evaluating the usefulness of each relationship.

RedStag Fulfillment lists some types of partners in this order:

Also see

Select the Best SCM Software

What Type of Software Platform is Best?

On-premises

In this type, you install the SCM software on your computer system, as well as maintaining, troubleshooting and updating the software. You would either use one of the free SCM tools or buy or license a tool from a vendor.

This type of software installation works best if you have available ongoing technical skills for installation, troubleshooting and upgrades. You also will need considerably more time to install the software as you climb the often steep learning curve to understand the software and its installation. You are likely to face occasional periods of downtime of the software as problems are solved and upgrades are installed.

Cloud-based

In this type, you subscribe or license the software from a vendor that makes the software available to one or more people in your organization, depending on the licensing agreement. The vendor manages all aspects of the software, including installation, testing, training, troubleshooting and upgrades. This works if you have a suitable budget. Fortunately, the price of SCM software has continued to decrease over the years.

How to Select the Right SCM Software

Questions to Consider When Specifying Your Software Requirements

Itarian lists a variety of questions to consider, including:

  1. Is it suitable for your size of organization?
  2. Are there any limitations to the number of users?
  3. Is it easy to use?
  4. Can it be integrated with your other computer systems?
  5. Is it easy to integrate with other supply chain management solutions that you already use?
  6. What are its security features against hackers’ attacks?
  7. Is the software affordable and fits in your budget?

You should also consider:

  1. What type of SCM software do you need?
  2. What type of technical support does the vendor provide? How reliable is it?
  3. Does the vendor provide training?
  4. Does the vendor include a careful manual for implementing the software?
  5. Does the vendor provide demonstrations that your employees can experience?
  6. What are some of its customers saying about the software?

Specify the Requirements for the Software

Now you are ready to specify what you want the SCM software to accomplish for you. It is best to write a software requirements specification (SRS), while focusing now on the needs of your organization, and not on the particular software tool that you might already prefer. Later on, you will take your SRS to the various SCM software vendors for you to carefully decide if their software will indeed meet your organization’s needs.

Lists of Some SCM Software and Costs to Consider

Free SCM Software

5 Open Source Software Tools for Supply Chain Management

For Small Organizations

Supply Chain Management Software for Small Businesses

For Nonprofits

Nonprofit organizations have supply chains, especially those focused on providing services. There seems to be an increasing number of for-profits organizations providing services. Thus, SCM software for businesses might also accommodate nonprofit organizations, so it certainly is worth contacting software vendors to ask if their software works for nonprofits.

Supply Chain Solutions for Disaster Relief Organizations

Now Select the Best Software For Your Needs

You are in a great position now to begin working with various vendors to get the best software to meet your needs, as specified in your SRS. You might include your specification in an overall Request for Proposal (RFP). You also might bring the members of SCM Team with you when talking to the vendors.

Also see


DEVELOPING YOUR SCM SYSTEM

Redesign Your Organization As Needed for SCM

Consider the goals and objectives that you established during the SCM planning for each department, team and employee associated with customer relationship management. What teams and roles should exist? How should they be integrated with each other? For example, which departments, teams and employees should be collaborating with each other and how? What organizational design would best facilitate that type of involvement and collaboration?

All of the activities within an organization occur within the context of organizational performance management. Thus, having a basic understanding of that overall process will also give you an understanding of the major recurring activities in an organization and the general order in which they occur.
Organizational Performance Management

Delegate SCM Goals to Teams and Employees

Consider the SCM goals and associated objectives that you decided during the planning. Which goals should be delegated to which teams and employees? Make sure that you make the assignments according to the team performance management and employee performance management practices that are formally established in your personnel policies.

Also see
Personnel Policies

Train Your Employees About SCM Systems and Management

Operating a high-quality SCM system requires well developed knowledge and expertise among employees. Depending on the employees role in the system, required skills can planning, organizing, leading and coordinating resources. It can include supervising, communicating and evaluating. It can include planning, monitoring, measuring and analyzing. Therefore, arrange highly practical trainings for your employees — trainings that match their busy schedules and trainings that include practice sessions.

Also see
About Training and Development


MANAGING YOUR SCM

Three Levels of Managing in SCM

It helps to get clearer perspective on managing SCM if you look at it as having the following three general levels that must continually get attention when managing a supply chain.

Strategic Level

Strategic planning involves clarifying the organization’s overall purpose and long-term priorities. Specific to a supply chain, strategic decisions answer, for example, what is our unique value to our customers, what sets us apart from our competitors and what are our values in serving our customers. It also answers what are our strategic priorities for the next few years, for example, to expand marketshare, increase profits, expand community impact or improve quality?

Also see
Strategic Planning

Operational Level

Where the management activities in the strategic level answer “What will we be doing?”, management activities at this level show how we will be doing it. Examples include designing and structuring the organization, getting and organizing the best people to address the strategic priorities. It also includes managing each of the components in the supply chain, as well as the important flows of information, finances, products, values and risk management across the supply chain.

Also see
Operations Management

Tactical Level

This level includes the many recurring day-to-day tasks necessary to operate the components in the supply chain. There are many examples, such as following policies and procedures to work with suppliers, doing timely and cost-effective procurements, transporting goods and supplies to and from the organization, tracking and monitoring resources in warehouses and communicating with personnel across the supply chain.

Also see

Chain of Management Processes in SCM

It is clear that SCM spans different management processes. Predictive Analytics Today suggested items 1-8, below, as being the “building blocks” of SCM.

1. Strategic Planning Process

This involves planning and specifying the strategic supply chain design. This might be done as part of the overall strategic planning process, which would also specify which products and services are provided and to which groups of customers.

2. Demand Planning Process

This involves planning how customer needs (demands) will be accurately and usefully forecasted, and how those forecasts will be communicated especially to the supply planning process.

3. Supply Planning Process

This involves planning how to ensure sufficient resources (raw materials, components, expertise, etc.) to develop into needed products and services. This also includes managing for effective supplier relationship management.

4. Procurement Process

This involves ensuring timely and cost-effective purchases of sufficiently needed resources, including finding (or sourcing) the resources, coordinating the most cost-effectiveness purchases, and accurately administrating the purchases.

5. Manufacturing Process

This involves regularly manufacturing goods by combining, integrating and aligning the supplies in a timely and cost-effective manner. It means accurately scheduling these production activities in close coordination with the forecasted rate of sales to customers. It means always conducting careful quality control to ensure products will always meet or exceed expectations of customers. In the case of service organizations, this process would include equipping personnel and materials to deliver services when needed.

Also see
Quality Control
Quality Control Techniques

6. Warehousing Process

This involves transporting, organizing, storing, tracking and monitoring raw materials needed for products. (This in-bound transporting to the organization is sometimes considered to be part of the procurement process.) This can also include doing the same activities for produced products and services. This all must be done in timely, cost-effective and reliable manner.

Also see
What is Inventory Management?
What is Inventory Management?

7. Order Fulfillment Process

This involves ensuring accurate sales order pricing, processing and billing, as well as orderly and efficient packaging — or provision — of products and services to customers. Depending on the nature of the products and services, this can include highly customized and expensive packaging or provisioning. It can also include arranging necessary warranty and optional customer service agreements.

8. Distribution Process

This involves planning and ensuring timely and cost-effective distribution of products and services to the customers (that is, outbound logistics), including the same activities in reverse order if products are returned by the customers or if customers are not satisfied with the quality of services.

9. Customer Service Management

This includes ensuring high-quality service and support to customers before, during and after your customers buy from you. It includes answering customers’ questions about products and services, and can include handling customers’ complaints.

10. Customer Relationship Management

This involves the ongoing activities to ensure high-quality relationships between the organization and its customers. Thus, this also includes the activities to ensure great customer service management.

Manage These Flows Through Your Supply Chain

When trying to grasp the nature of activities through the supply chain, it helps to see them as different types of flows through the supply chain. That type of perspective can make it much easier in recognizing what needs to be managed and how. The direction of the flows depends on whether you had selected a push or pull approach to your management activities. When reading the following, you might think of the major processes in a supply chain, including:

  1. Strategic processes
  2. Demand processes
  3. Supply processes
  4. Procurement processes
  5. Transportation to organizations
  6. Manufacturing processes
  7. Inventory management
  8. Transportation/distribution to customers

Product Flow

This includes the development and movement of goods and services all the way from suppliers to customers. Thus, the timing of those activities in a particular supply chain component affects the timing of activities in the chain’s upcoming components, as well. The flow and affects are in reverse order in the case of returns from the customer.

Financial Flow

The costs of the supply chain tend to increase as activities proceed through the supply chain. Thus, the cost of a particular supply chain activity affects the available funds for the upcoming activities in the supply chain, as well.

Information Flow

There should be a constant flow of useful and timely information throughout the supply chain. Thus, the accuracy and timeliness of information in a particular supply chain activity affects the quality of information in the upcoming activities in the supply chain, as well.

Value Flow

The value of products and services increases through the supply chain. Thus, the value produced by a particular supply chain activity affects the value in the upcoming activities in the supply chain, as well.

Risk Flow

Risk can be any kind of disruption to activities in the supply chain, for example, breakdowns of machinery, suddenly unavailable materials, poor quality materials, or poor performance of personnel. A sudden disruption in an activity at any point in the supply chain becomes a disruption to the upcoming activities in the supply chain, as well.

Managing Risk Management in Your SCM

Risk management is attempting to identify and then manage threats that could severely impact or stop the supply chain. Generally, this involves reviewing the supply chain, identifying potential threats and the likelihood of their occurrence, and then taking appropriate actions to address the most likely threats.

With the recent increase in rules and regulations, employee-related lawsuits and reliance on key resources, risk management is becoming a management practice that is every bit as important as financial or facilities management.

As written above, risks to the supply chain can include, for example, sudden breakdowns of machinery, unavailability materials, poor quality of materials and poor performance of personnel. Risk management should be applied to all components in the supply chain. Disruption at any point in the chain should be planned for and contingencies should be planned accordingly.

Also see
Risk Management

Managing Safety and Security in Your SCM

Safety and security are major concerns of today’s supply chain managers. The supply chain is comprised of numerous moving parts, ranging in size from unpacking containers, driving transport vehicles to constructing production facilities.

Often, the faster that a supply chain operates, the more products and services that it can provide. However, the faster it operates, the more likely that accidents and major disruptions can occur.

Concerns for safety are increasing as organizations outsource operations around the world, sometimes resulting in facilities and activities that are not as carefully designed and managed as those in the industrialized countries. This results in even more concerns about safety.

Security concerns are increasing, as well. Unfortunately, various terrorist attacks have included bombs and shootings in and around organizations with products and services that have been perceived as somehow being destructive to society. Computer hackers are growing more sophisticated in their abilities to attack and adversely affect computers and their networking. This poses a substantial risk to the operations of organizations and their supply chains around the world.

Managing Ethically and Social Responsibility in Your SCM

The social responsibility movement arose particularly during the 1960s with increased public consciousness about the role of business in helping to cultivate and maintain highly ethical practices in society and particularly in the natural environment.

Increasingly, organizations are being held publicly responsible for how their products and services are developed and provided. The public expects safe and secure working conditions. It expects workers to get livable wages. It expects products and services to be environmentally friendly.

Major public relations problems have occurred with organizations found to be collecting and selling customers’ private data without getting the customers’ permission to do so.

Consequently, the topics of social responsibility and business ethics are increasingly mentioned in publications and conversations about supply chain management.

Also see
Social Responsibility

Evaluating Your SCM Performance

Back in the Preparation paragraphs, you were encouraged to prepare for developing your SCM system by establishing goals for its performance. Goals could include desired results at the organizational level for SCM and for the SCM system itself.

Evaluations of the SCM should include assessing the extent of achievement of the SCM’s goals, as well as the quality of its ongoing operations to achieve those goals.

Evaluations of the SCM system should be done at regular intervals, not just at the end of the year. The more complex the products and services and also the falser that the supply chain operates, the more frequently that the evaluations should occur.

Here are several useful articles with metrics and guidelines to regularly evaluate the performance of your SCM system.

How to Evaluate SCM

Metrics to Monitor During Evaluations

Also see
Evaluations
How to Design Successful Evaluation and Assessment Plans


General Resources

Additional Overviews

Certifications

Glossaries

Organizations


For the Category of Operations Management:

To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.


Relationship Between Management of Supply Chains, Operations, Quality, Customer Relationships and Customer Service

Relationship Between Management of Supply Chains, Operations, Quality, Customer
Relationships and Customer Service

Copyright, Carter McNamara, MBA, PhD

It helps significantly to understand the overall context of each of the following topics and how they all are related to each other. Note that the most important driver to determining the activities in an organization, along with the order in which they occur, should always be satisfying the needs and expectations of its customers.

  1. Supply chain management (SCM) is the management of the chain of activities to get outside supplies and materials into the company, produce high-quality goods and services, and deliver them to the customer. Although there are many components in the supply chain, they are aligned to be focused first on meeting the actual, or forecasted, needs of customers.
  2. Quality management (QM) is the management of the activities to ensure that all of the components
    of the SCM operate with the highest quality for optimum effectiveness and efficiencies.
  3. Operations management (OM) is the management of the recurring, high-quality organizational activities needed to achieve the organization’s strategic goals, and this includes the parts of the supply chain that occur within the organization. Thus, much of SCM overlaps with OM.
  4. Customer relationship management (CRM) is the management of the activities to ensure high-quality relationships with customers, especially at those points where the customer interacts with the organization. Thus, CRM is sometimes seen as a component of SCM.
  5. Customer service management (CSM) is the management of the activities to ensure the organization always understands the expectations of customers and always meets or exceeds those expectations. CSM is focused first on understanding and meeting the needs and expectations of customers. Thus, CSM could be seen as a component of CRM.

For the Category of Operations Management:

To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.


Introduction to Operations Management of Products and Services: Overview and Resources

Focused women looking at documents in a meeting

Introduction to Operations Management of Products and Services: Overview and Resources

Copyright, Carter McNamara, MBA, PhD

Before reading this topic, you might read about the Relationship Between Managing Supply Chain, Operations, Quality, Customer Relationships and Customer Service.

Sections of This Topic Include

Introduction to Operations Management (OM)

Roles in Operations Management

What is an Operating System?

Planning Operations Systems

Planning Operations, Inventory and Quality Control

Managing Productivity

General Resources

Also consider


What is Operations Management (OM)?

Various Definitions

Operations management focuses on carefully managing the processes to produce and distribute products and services. A great deal of focus is on efficiency and effectiveness of processes. Therefore, operations management often includes substantial measurement and analysis of internal processes.

Ultimately, the nature of how operations management is carried out in an organization depends very much on the nature of the products or services in the organization, for example, agriculture, mining, construction or general services. Here are some additional perspectives on the field.

  • “Operations management is chiefly concerned with planning, organizing and supervising in the contexts of production, manufacturing or the provision of services.” — TOPMBA
  • “Operations management is an area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services.” — Wikipedia:

What Are Goods and Services?

Basically, a product is a tangible offering to a customer, whereas a service is an intangible offering. The former is usually a one-time exchange for value. In contrast, a service usually involves a longer period of time.

The value of a product is inherent in the tangible offering itself, for example, in the can of paint or pair of pants. In contrast, the value of a service often comes from the eventual benefit that the customer perceives from the time while using the service.

In addition, the customer often judges the value of a service based on the quality of the relationship between the provider and the customer while using the service.

Wikipedia mentions that there are certain differences between manufactured goods and services, including that services can have simultaneous (in the moment) production and consumption, are perishable (there is no inventory management), ownership (ownership of the service is not owned by the customer) and tangibility (it is difficult to evaluate). These features make operations management more of a challenge in services.


Operations Management Specific Roles

Chief Operating Officer

“The chief operating officer (COO), also called the chief operations officer, is one of the highest-ranking executive positions in an organization, comprising part of the “C-Suite”. The COO is responsible for the daily operation of the company,[1] and routinely reports to the highest-ranking executive, usually the chief executive officer (CEO)… The COO is usually the second in command at the firm, especially if the highest-ranking executive is the Chairman and CEO. ”

Operations Manager

A useful definition of the role of an operations manager comes from Investopedia:

  • “Operations management is the administration of business practices to create the highest level of efficiency possible within an organization.
  • Operations management is concerned with converting materials and labor into goods and services as efficiently as possible.
  • Corporate operations management professionals try to balance costs with revenue to maximize net operating profit.”

They oversee product development and delivery, inventory and supply chain management, operations staffing and job design, and production. They oversee an organization’s key operations and, thus, they usually have a wide and strategic view of the organization. The specific duties of the role depend on the nature of the product and service that the company produces and provides, for example, in agriculture, industry or construction.


What Are Operations Systems?

It can seem overwhelming to read about the numerous activities involved in operations management. One wonders where they fit into an organization? How are they connected? This is where a systems view is very helpful.

What is a System?

Simply put, a system is an organized collection of parts that are highly integrated to accomplish an overall goal. The system has various inputs, which go through certain processes to produce certain outputs, which together, accomplish the overall desired goal for the system.

For example, an automobile is a system. Its inputs are gasoline, a driver, a steering mechanism, tires, as well as various tubes, pipes and electrical cords. The system’s processes are when they work together to burn the gasoline, resulting in the systems outputs of the tires moving and the car steering as the driver prefers. The overall system’s desired goal is a very useful automobile.

What is an Operations System?

The primary activities in operations management is a system — they are all integrated and aligned with each other. The operations manager’s job is to ensure they are all effectively and efficiently working together in order to produce the desired goal of useful goods and services for customers.

Look at this diagram of a system of an overall organizations. Notice the various inputs that are processed to produce certain outputs and outcomes (desired goals).

An operations system includes, for example:

  1. Inputs — such as expertise, best practices, funding, equipment, facilities and technologies, as well as the customer’s feedback and the overall organization’s strategic priorities
  2. Processes — such as planning (capacity, product and service design, production, facilities, jobs, inventory, quality control, etc.) and managing productivity to produce high-quality products and services
  3. Outputs — high-quality products and services
  4. Outcomes — very satisfied customers

Feedback from customers should be continually collected and considered as an input to the processes of the planning the development and production of goods and services. In that way, the operations system is really a recurring loop of outcomes which, in turn, influence the inputs to the next round of the system.

Align Operations Systems With Strategic Planning

Notice that one of the inputs to the operations system is the strategic priorities of the organization. It is critical that the operations system be closely integrated and aligned with the purpose (the mission) and priorities (strategic goals) of the organization.

Otherwise, the system will not be operating as effectively as it should be. For the system to be operating as efficiently as it should be, there should be closely integrated and aligned parts within the system.


Phase 1: Planning Operations Systems

Product/Service Planning

The planning of products and services (the outputs from the system) includes market research to:

  • Clarify the needs and wants of potential groups (market niches) of customers, as well as how those needs and wants might be met with certain products and services.
  • Clarify how the new products and services should best be provided to those target markets.
  • Identify competitors, as well as potential collaborators.
  • Suggest the best terms in pricing for the products and services.
  • Suggest how best to advertise and promote to those groups of customers.

The results of that research produce a specification of the product or service. Various feasibility studies and perhaps a prototype might be done, as well, to refine the description of the product or service. See
Product and Service Development

The specification could be further enhanced by adding information about costs to develop and produce the product or service, including employees, facilities and management. This information is often included in a business plan. (This information is also sometimes referred to as the business strategy.)
All About Business Planning

Capacity Planning

Capacity planning includes specifying how many of the outcomes (products or how much service) will be produced and how often. That includes predicting, or forecasting, the demand for those outcomes. The previous market research will be very useful here. There are a variety of other tools that could be useful,
as well.

A useful planning technique to ensure consideration of many possible influences is scenario planning, including to consider various external driving forces that could have a strong influence.
Driving Force Impacts for Environmental Scanning in Strategic Planning

It also might be useful to hire an expert with knowledge about developing the particular product or service.
How to Successfully Hire and Work With an Excellent Consultant

The results of the planning should produce estimates of the needed inputs to produce the product or service, including types of expertise needed, amounts of certain kinds of materials, what technologies to use, etc.

Facilities and Layout Planning

This is one of the most critical activities in operations management, not just because they underlie and facilitate the activities to very effectively and efficiently produce products and services, but also because facilities and their maintenance are one of the most expensive, as well. Fortunately, there is a variety of helpful articles about how to do this acclivity in operations management.

Job and Work Design

The Business Dictionary defines work design as:

  • “An arrangement in the workplace that has the objective of overcoming employee alienation and job dissatisfaction that comes about from mechanical and repetitive tasks in the workplace. Work design is used by organizations to boost productivity by offering employees non- monetary rewards such as satisfaction from a greater sense of personal achievement. Also called job design.”

From Wikipedia:

“Job design (also referred to as work design or task design) is a core function of human resource management and it is related to the specification of contents, methods and relationship of jobs in order to satisfy technological and organizational requirements as well as the social and personal requirements of the job holder or the employee.”

Work Flow Management

“Workflow management is creating and optimizing the paths for data in order to complete items in a given process. Workflow management includes mapping out the workflow in an ideal state, finding redundant tasks, automating the process, and identifying bottlenecks or areas for improvement.”
kissflow

The map depicts the flow of activities through the system, including its input, processes, outputs and outcomes. These are sometimes also referred to as operations management process maps. (This technique is at the heart of the Business Process Re-Engineering approach.)


Phase 2: Planning Operations, Inventory and Quality Control

Production and Scheduling

Production Planning

This is the processes part in the operations system where the inputs are transformed into the desired product or service. Considerations include, for example:

  • Are there technologies currently or soon available that could expedite the production?
  • Are there best practices suggested by various experts about the product or service?
  • Can components of the product be purchased as-is or off-the-shelf?
  • What components are needed, in total, to produce the product or service?
  • What are the costs associated with developing and producing the product or service?
  • What are the estimated demands of customers for the next six months? 12 months? 18 months? These estimates drive the scheduling of the production activities.

This activity also includes developing a detailed map of the activities required to obtain, assemble, integrate and test the product or service before it is provided to customers.

Scheduling

A critical activity in ensuring that the operations system is highly effective and efficient is coordinating (scheduling) the timing of activities to organize, monitor and optimize the equipment, people and production activities. Scheduling has a major impact on the productivity of the system.

Supply Chain Management and Inventory Management

Supply Chain Management

“In business and finance, supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.” Wikipedia

” Supply chain management (SCM) is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective & efficient ways possible. Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities.”

Inventory Management

Inventory includes unprocessed materials, finished products, supplies and works-in-progress. Inventory management is a part of supply chain management that oversees the inventory items from manufacturers to storage to where they are sold. There must be a very careful balance between the size of the inventory of items compared to the actual rate of their sales.

Too many items in inventory means their costs are not recovered in a timely manner from their sales. It also might mean high costs of storage. Insufficient numbers of items means the organization cannot meet the customer demand, resulting in lost revenue.

Service Design

In the past, an organization was expected to provide a product or service to the customer, and then that transaction was done — the activity was done to the customer. The customer was more or less at the mercy of the organization.

Today, that is changing dramatically. Customers have a much wider range of organizations, products and services to choose from, and they can access them instantly. Customers can also access numerous sources of useful opinions or reviews about the product or service even before they buy them.

Thus, it is more important than ever that organizations remain very good at attracting, satisfying and retaining customers. That requires a carefully designed and implemented customer services plan.

Service design “is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. Service design may function as a way to inform changes to an existing service or create a new service entirely.”

Quality Control

Quality management, including quality control, is crucial to effective operations management, particularly continuous improvement. More recent advancements in quality, such as benchmarking and Total Quality Management, have resulted in advancements to operations management as well.
Quality Management

Quality control can be defined “part of quality management focused on fulfilling quality requirements.” While quality assurance relates to how a process is performed or how a product is made, quality control is more the inspection aspect of quality management. An alternate definition is “the operational techniques and activities used to fulfill requirements for quality.”


Phase 3: Managing Productivity

What is Productivity?

In the context of operations systems, productivity is defined as the ratio of the output to the input of the system. The higher the ratio, the more productive the system. One of the most common measures of productivity is output per hour. This is important especially in manufacturing industries.

Methods to Measure and Improve Productivity

Where many guidelines are in regard to increasing employee productivity, Productivity: A Practical Handbook distinguishes between three factors that drive productivity, not all of them around employee productivity, including:

  1. Job-related
  2. Resource-related
  3. Environment-related

The above Handbook is a very useful overview of the many different methods to improve productivity.

Here are various measures, or indicators, to help monitor and assess the levels of productivity.


General Resources

Software / Tools

Organizations and Journals


For the Category of Operations Management:

To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.


All About Financial Management in Nonprofits

Survey of a Financial Spreadsheet

All About Financial Management in Nonprofits

Guidelines for nonprofit financial management are included in the book Bookkeeping Basics: What Every Nonprofit Bookkeeper Needs to Know .

© Copyright
Carter McNamara, MBA, PhD, Authenticity Consulting, LLC.
Applies to nonprofits unless otherwise noted.

New nonprofit leaders and managers have to develop at least basic skills in financial management. Expecting others in the organization to manage finances is clearly asking for trouble. Basic skills in financial management start in the critical areas of cash management and bookkeeping, which should be done according to certain financial controls to ensure integrity in the bookkeeping process.

New leaders and managers should soon go on to learn how to generate financial statements (from bookkeeping journals) and analyze those statements to really understand the financial condition of the business. Financial analysis shows the “reality” of the situation of a business — seen as such, financial management is one of the most important practices in management. This topic will help you understand basic practices in financial management, and build the basic systems and practices needed in a healthy business.

Sections in This Topic Include

The following links are to sections included further below in this Web page.

Basics and Getting Started

Activities in the Yearly Accounting Cycle

Planning and Cash Management

Financial Statements, Analysis and Reporting

Special Topics

Also consider
Related Library Topics


BASICS AND GETTING STARTED

Basics of Financial Management

Reviewing the Basics of Nonprofit Financial Management

To manage your finances as effectively as possible, you should at least have an understanding of the basic accounting process. To get an overall sense for the recurring financial activities in the typical nonprofit, carefully read the following article.
Basic Overview of U.S. Nonprofit Financial Management

Other sites that you might benefit from are:

Use Fiscal Sponsorship?

In some cases, you might want to pursue finding a fiscal sponsor. For example, if you’re not sure you want to start a nonprofit, or if your nonprofit may not need to exist for long, then a fiscal sponsor may be useful for you. A fiscal sponsor might oversee your financial management activities until your organization is more developed or terminated. See Fiscal Sponsorship — Is it For You?

What Type of Bookkeeping System Should You Use?

Small organizations might use a single-entry bookkeeping system, although some might choose to use a double-entry.
What Type of Bookkeeping System Should You Use?

Also, see the cash-basis or accrual-basis in Basic Overview of U.S. Nonprofit Financial Management

Your Board Treasurer and Board Finance Committee — Critical Resources to Help You Get Started

An active board treasurer can be the most important resource in the long-term financial health of your nonprofit. As a new nonprofit organization, you must get accounting expertise somehow, if you don’t have strong skills in this area yourself. You (or, ideally your board chair) should get someone on your board with accounting skills to be your treasurer. See

Getting an Accountant, If Needed

You might choose to do the basic bookkeeping activities yourself. You should get an accountant initially to help you set up your bookkeeping system, generate financial statements and do some basic financial analysis.

Buy a Software Package to Automate Your Financial Management?

There are a number of very useful software packages that will help you automate bookkeeping, generation of financial statement and their analysis. See

Getting a Bank and Banker

You’ll need to start a checking account. Probably the best way to find a good bank is to ask for advice and references from other nonprofits, especially other nonprofits that are of the size and nature of yours. If you’re just starting out, you probably don’t have much money. You may be able to get buy with a non-interest-bearing checking out that has no, or minimal, fees. The following link may be useful
Getting and Using a Banker





Understanding and Setting Up Your Nonprofit Bookkeeping and
Accounting

Now that you have a sense for the overall, recurring activities in nonprofit financial management. Let’s take a closer look at what happens in nonprofit accounting. Accounting is identifying, organizing and reporting financial transactions. It’s useful to understand the basics of accounting before reading the next major section on financial planning — that planning requires some understanding of the accounting process. One of the biggest challenges is knowing how to enter each type of transaction in the journal and ledger. The following links are very useful for this challenge. Before reading them, do read Basics of Nonprofit Financial Management.

Quick Overviews of Bookkeeping / Accounting

Bookkeeping and accounting is all about identifying, organizing and reporting your financial transactions. Scan this information to further clarify your understanding of bookkeeping and accounting.

Critical Issues in Financial Accounting Regulation for Nonprofit Organizations

Setting Up Your Chart of Accounts

How to Design a Scalable Chart of Accounts

Deciding to Use Cash Basis or Accrual Basis for Accounting

Deciding Which Expenses Are Direct and Indirect (Overhead)

Cost Analysis to Determine Costs of Activities

The following series gives you a well-structured overview of how to analyze the financial data, especially to associate costs with the activities in your organization. That information is extremely important if you ever need to cut costs.

Deciding How Much to Allocate to Fringe Benefits in Payroll Expenses

What is a fringe benefit rate? | AccountingCoach.com Q&A

Deciding How Much to Document as Depreciation

Addressing Financial Controls and Risk Management

There are certain practices that you should consistently follow to ensure that financial transactions are consistently recorded in an accurate fashion. These controls also help to minimize risk, including employee theft.

Also consider


ACTIVITIES IN YEARLY ACCOUNTING CYCLE: Budgeting (Financial
Forecasting) and Cash Management

Financial Planning

Financial planning works from the strategic and business plans to identify what financial resources are needed to obtain and develop the resources to achieve the goals in the two types of plans. Typically, financial planning results in very relevant and realistic budgets — budgets are addressed later on in this topic. So be sure to consider business planning for each of your products and services.

Budgeting and Managing Budgets

A budget depicts what you expect to spend (expenses) and earn (revenue) over a time period . They are useful for projecting how much money you’ll need for a major initiative, for example, buying a facility, hiring a new employee, etc. They also help track whether you’re on plan or not. There are yearly (or annual or operating) budgets, cash budgets, capital budgets (for major assets, such as equipment, buildings, etc.) and proposal budgets (for fundraising), etc. The following links are about annual budgets.

Meaningful Budget Work by the Board

Managing Program Finances

Usually, there are two major types of costs to consider: indirect costs and direct costs. Indirect costs are what we sometimes call “administrative” or “overhead” costs, for example, costs to run the central facility. Direct costs are those that fund resources which directly produce services to clients, for example, supplies and materials for books provided to clients.

Usually, the lower your administrative costs, the more it looks like your resources are going directly to services to clients. In addition, you may have restricted grants (that is, grants that are dedicated for certain programs), which require you to report monies spent on overhead and directly on the program. Therefore, it’s wise to track carefully how much money each of your programs requires to operate and how much revenue it generates, as well. A major challenge is to analyze how much of the indirect costs are associated with each program.

Also see Basic Guidelines for Nonprofit Program Design and Marketing.

Managing Cash Flow

As a new or small nonprofit, your biggest challenge is likely to be managing your cash flow — probably the most important financial statement for a new business is the cash flow statement. The overall purpose of managing your cash flow is to make sure that you have enough cash to pay current bills. Nonprofits can manage cash flow by examining a cash flow statement and cash flow projection.

Basically, the cash flow statement includes total cash received minus total cash spent. Cash management looks primarily at actual cash transactions. (Note that nonprofits must file a financial statement called Cash Flow Statements or Statements of Cash Flow — this statement is not the same as a cash flow budget.)

Basics of Cash Flow Management — article specific to nonprofits

How to Make Cash Flow Projections

More Basics of Cash Management

Note that cash management activities, whether nonprofit or for-profits, are essentially the same.

Basics of Cash Management

Preparing a Cash Flow Statement

Preparing Cash Flow Projections and Forecasts

Managing Your Bank Account

For a new nonprofit, your check register very likely will be your primary means to record and track cash. Whether yours is a new nonprofit or an established nonprofit, you’ll need to know how to manage your bank account. See

Credit and Collections

Matters of credit and collections are similar between for-profit and nonprofit organizations, other than that nonprofits obviously grant free services much more than for-profit organizations. Consequently,
nonprofits are not nearly as likely to utilize credit and collections procedures.

Budget Deviation Analysis

You learned above that a budget depicts what you expect to spend (expenses) and earn (revenue) over a time period. Budget deviation analysis regularly compares what you expected, or planned, to earn and spend with what you actually spent and earned. The budget deviation analysis can help greatly when detecting how well you’re tracking your plans, how much to accurately budget in the future, where there may be upcoming problems in spending, etc. A budget deviation analysis report might include columns with titles:

Planned for Month

Actual for Month

Difference
(planned minus actual)

% Deviation
(Difference x 100)






ACTIVITIES IN YEARLY ACCOUNTING CYCLE: Financial Statements
and Analysis

Financial Statements

In order to know how your nonprofit is doing, you’ll do some ongoing financial planning and analysis. In this planning and analysis, you’ll likely use your bookkeeping information to produce various financial statements, including a cash flow statement, statement of activities and a statement of financial position.

Statement of Activities (Income Statements)

These statements include much money you’ve earned (your revenue) and subtracts how much you’ve spent (your expenses), resulting in the total of your unrestricted net assets. The statement of activities includes how much money you’ve earned (your revenue) and subtracts how much you’ve spent (your expenses), resulting in how much you’ve made money (your profits) or lost money (your deficits). Basically, the statement includes total sales minus total expenses. It presents the nature of your overall profit and loss over a period of time. Therefore, the Income Statement gives you a sense for how well the nonprofit is operating.

Statement of Financial Position (Balance Sheets)

Whereas the statement of activities depicts the overall status of your profits (or deficits) by looking at income and expenses over a period of time, the balance sheet depicts the overall status of your finances at a fixed point in time. It totals your all your assets and subtracts all your liabilities to compute your overall net worth (or net loss). This statement are referenced particularly when applying for funding.

Financial Analysis (individual statements, ratios, break-even analysis, etc.)

Financial analysis can tell you a lot about how your nonprofit is doing. Without this analysis, you may end up staring at a bunch of numbers on budgets, cash flow projections and financial statements. You should set aside at least a few hours every month to do financial analysis. Analysis includes cash flow analysis and budget deviation analysis mentioned above. Analysis also includes balance sheet analysis and state of activities analysis. There are some techniques and tools to help in financial analysis, for example, profit analysis (yes, these can be used even in nonprofits), break-even analysis and ratios analysis that can substantially help to simplify and streamline financial analysis. How you carry out the analysis depends on the nature and needs of you and your business. The following links will help you get a sense for the “territory” of financial analysis.

General Information

Financial Planning and Analysis — Ratios

There are a variety of ratios that can be used to help determine the current and future condition of a nonprofit. The following links provide explanation and procedures for using those ratios. The ratios are produced from numbers on the financial statements. Note that the usefulness of ratios often are from comparing ratios from different time periods in the same nonprofit or from standards for a type of nonprofit, eg, social services, associations, civic organizations, etc.

The following articles are in reference to for-profits, but the principles behind the ratios also apply to nonprofit organizations.

Overview of major types of ratios and how they’re computed

Financial Planning and Analysis — Break-Even Analysis

The break-even analysis uses information from the statement of activities and cash flow statements to compute how much sales or revenue much be accomplished in order to pay for all of your fixed and variable expenses. Fixed expenses are expenses that you’d have regardless of the level of sales of products or services (eg, sales, rent, insurance, maintenance, etc.). Variable expenses are incurred according to the level of sales of products or services (eg, sales commissions, sales tax, freight to ship products, etc.). Break-even analysis can help you when deciding how much to charge for a service, how much to ask for from donors, etc.

Financial Reporting

The types and frequency of reports depend on the nature of the nonprofit and its situation. Banks might want reports to verify financial strength to pay back loans. Foundations, individuals, or other donors may want reports to verify that donations are being spent as expected by the foundation or donor. The Internal Revenue Service will want certain reports when filing yearly tax forms.

Overview

Basics of Nonprofit Financial Management

Annual Reports

General


SPECIAL TOPICS

Cost Cutting

Also consider
Organizational Sustainability

Lease Versus Buy


Assessments and Audits of Nonprofit Financial Management Practices

Various Assessments and Indicators

Audits


GENERAL RESOURCES

Sources of Online Assistance and Information

Resources for Nonprofits

Software to Help Manage Your Finances

Software for Nonprofits

Getting and Using Banking Services

Getting and Using Accounting Services

You should carefully consider whether you should hire an outside accountant, or hire your own employee. The IRS pays increasing attention to the hiring of independent contractors.
Potential Issues in Hiring Consultants (general information and IRS-related issues)

Have a Treasurer to Help You?

Fiscal Sponsorship — To Help Get Your Finances Started …

Miscellaneous Other Resources

Major Sites of Online Information

Also consider
Supersites


Learn More in the Library’s Blogs Related to Nonprofit Financial Management

In addition to the articles on this current page, also see the following blogs that have posts related to Nonprofit Financial Management. Scan down the blog’s page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog. The blog also links to numerous free related resources.


For the Category of Financial Management (Nonprofit):

To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.


Basic Overview of U.S. Nonprofit Financial Management

Employees going through a financial report

Basic Overview of U.S. Nonprofit
Financial Management

© Copyright Carter
McNamara, MBA, PhD, Authenticity Consulting, LLC
.
Applies to nonprofits unless otherwise noted.

Sections of This Topic Include

Description
Basic Bookkeeping Activities
Financial Statements
Financial Analysis
Financial Reporting

Also consider
Related Library Topics

(This information is referenced from the page Basic
Guide to U.S. Non-Profit Financial Management
)


Description

The following basic overview will give you some overall perspective
on the basic processes involved in nonprofit financial management.
Key terms to learn are bolded . You’ll learn more about the key
terms later in subsequent sections when you return to Basic Guide to U.S. Non-Profit Financial Management

The following activities described on this page occur regularly
as part of the yearly accounting cycle. The accounting
cycle includes bookkeeping, generating financial statements and
analyzing information from the statements.

Basic Bookkeeping Activities

Bookkeeping is basically recording various financial
transactions. Bookkeeping activities can often by done by someone
who’s doing basic clerical work in the organization. Often, the
board treasurer can help you develop and carry out your bookkeeping
system.

Fiscal Policies and Procedures Manual (or Accounting
Procedures Manual)

The board develops and authorizes a set of procedures
for how the organization manages its finances, including how the
following activities are carried out by your organization. The
board treasurer usually coordinates the board’s responsibility
for the manual, including its regular review and update. The board
and chief executive should make every effort to ensure compliance
to the procedures in the manual.

Type of Accounting System and Recording of Financial
Transactions

Accounting starts with basic record keeping (or bookkeeping).
When your organization is just getting started, your bookkeeping
system will probably be based on what’s called a cash-basis
accounting system
, rather than accrual-basis system.
Many organizations, when starting out, use the cash-basis system
and a checkbook to track transactions. In the “memo”
portion of the checkbook, they note if the amount depicted on
the check is an expense or revenue, and where the amount came
from or is going to. As your organization grows, you’ll begin
using ledgers to track transactions, for example, you’ll post
cash receipts to a cash receipts journal and checks you
write to a cash disbursements journal.

As your nonprofit grows and as you begin using the accrual
method, you’ll likely need more types of journals, for example,
a Cash Receipts Journal, Cash Disbursements Journal, Payroll Journal,
Accounts Receivable Ledger, Accounts Payable Ledger, Sales Journal,
Purchases Journal and General Ledger.

(In an accrual-basis system, you post entries when you earn
the money and when you owe it. Small organizations usually do
not have the resources to use an accrual-based system. However,
financial statements are prepared on an accrual basis. As a compromise,
many organizations use the cash-based basis to record entries
in journals, but get help to convert to an accrual-based basis
to generate financial statements.)

You can do postings using a single-entry or double-entry
method
. Double-entry works from a basic accounting equation
“assets = liabilities + capital”. The double-entry method
makes sure that your books are always in balance. Every transaction
has two journals entries, a debit and a credit.
Each transaction effects both sides of the equation.

Each posting might refer to accompanying documents that you
keep in a file somewhere. For example, postings about cash receipts
might refer to invoices that you sent to a clients which prompted
them to write checks to your organization (checks which you posted
as cash receipts). For example, postings about cash disbursements
might refer to invoices that were sent to your organization which
prompted you to write checks (checks which you posted as cash
disbursements.) When you make a deposit to the bank, you’ll file
the bank’s deposit receipt in a file.

Manual or Automated Accounting System

Your record keeping system will be based on a manual system (where
you make entries and total them by hand) or a computer system.
You might even choose to outsource your record keeping system
to another business that manages your bookkeeping activities (along
with other financial management activities) for you.

Soon you may evolve to using a computer-based system, which
greatly automates entry of transactions, updating of ledgers,
generation of financial statements and financial analysis (more
on these later), and generation of reports needed for filing taxes,
etc. The only drawback to using a computer is that you might underestimate
the importance of knowing how your accounting processes really
work — that’s an advantage of doing the bookkeeping yourself,
if only for a few months. You should also generate your own financial
statements and financial analysis at least for a couple of months.
Having this knowledge and experience helps you develop an instinct
for getting the most out of your financial resources.

(We’ll talk more about that back in the topic Basic Guide to U.S. Non-Profit Financial Management, after
we’ve reviewed the rest of the information on this page.)

Accounts and Chart of Accounts

You’ll post each entry according to the category, or account,
of the transaction. Each account will be associated with an account
number
. These numbers are referenced when developing your
financial statements (more on those later). You’ll refer to a
chart of accounts which will tell you what account
number to use when you post an entry. You can design your own
chart of accounts, including coming up with your own account numbers.
The chart usually have five areas, including assets, liabilities,
net assets (or fund balances), revenues, and expenses. The account
numbers you come up with should depend on the particular kinds
of revenues and expenses you expect to have most frequently.

However, nonprofits have to report account activity according
to the classifications functional (or programs)
and natural (or supporting). Program transactions are those
directly related to providing services to clients, members, etc.
Supporting transactions are those in common to all programs, for
example, general management costs, etc. It’s not always easy to
know which transactions belong to which category! We’ll also talk
more about managing program budgets back in the topic Basic Guide to U.S. Non-Profit Financial Management, after
we’ve reviewed the rest of the information on this page.

Budgets (Financial Forecasting)

You’ll have an operating budget (or annual
budget
), which shows planned revenue and expenses,
usually for the coming year. Budget amounts are usually divided
into major categories, for example, salaries, benefits, computer
equipment, office supplies, etc. You might also have cash budgets,
which depicts the cash you expect to receive and pay over the
near term, for example a month. You also might have capital
budgets
, which depict expenses to obtain or develop, and operate
or maintain major pieces of equipment, for example, buildings,
automobiles, computers, furniture, etc. Development of the budgets
is usually driven by the chief executive. In the case of corporations,
the board treasurer can take a strong role in developing and presenting
the budget to the rest of the board. The board is responsible
to authorize the yearly budgets.

You should develop a program budget, that is, a budget
for each major service you provide to clients. For example, a
transportation program, a child-care program. Many nonprofits
have more than one program. It’s critical to plan and track financial
costs for each program. As much as possible, nonprofits should
strive to minimize overhead or administrative costs, that
is, costs to support the resources that support the entire organization
and all programs, rather than just one program. Examples of administrative
costs are rent for a building, office supplies, labor costs for
personnel who support the central office or more than one program,
insurance, etc. It’s wise to develop a program budget that allocates
indirect costs to programs. There are several methods to do this.
We’ll also talk more about these methods back in the topic Basic Guide to U.S. Non-Profit Financial Management, after we’ve reviewed the rest of the information
on this page.

Usually, each month (during trial balancing — more on that
later), you’ll update your budget report to include actual revenue
and expenses. Then you can compare your planned revenue and expenses
to your actual revenue and expenses. This will give you a good
idea whether your operating according to plan or not, including
where you need to cut down on expenses and build up on revenue.

Petty Cash

You’ll have a lot of small, recurring expenses that you’ll
need to pay right away, for example, to buy a computer power cord,
stamps, etc. You’ll probably work from a petty cash fund.
You might establish this fund by writing a check to your organization,
and noting on the check that it goes to the “petty cash”
fund. You’ll withdraw from the fund by filling out a voucher that
describes who took the money, how much, for what and on what date.

Trial Balances

Usually, once a month, you’ll do trial balancing. Often,
the board treasurer can help with this activity. This activity
usually starts by totaling the entries from the journal(s) into
a general ledger. (As your business grows, you may
use other types of ledgers, too, for example for equipment, payroll,
etc.) When using double-entry accounting, you’ll add up totals
on both sides of the ledger to make sure that total debits equal
total credits.

You’ll make sure that the individual postings and totals are
correct by comparing each to its accompanying documentation. For
example, your recording of cash disbursements will be compared
to your bank’s monthly checking statement that indicates what
checks you wrote over the month. Your recording of cash disbursements
will also be compared to accompanying invoices and other forms
of billing to your organization, to verify there was a need for
each check that was written to pay bills.

Internal Controls

You will have various forms of internal controls to ensure
the business is following its plans, minimize the likelihood of
mistakes, avoid employee thefts, etc. There are a wide range of
internal controls. For example, you’ll be careful about whom you
hire. You might have authorization lists about who can access
which areas of the building, types of information, etc.

As mentioned above, you’ll carry over totals to various financial
reports, including your budget, to see if your financial activities
are according to plan or not. To minimize employee theft, the
business’s mail will be opened by one person who logs in each
check that is received. This person will be someone other than
the person who deposits the checks to the bank. Disbursements
of large amounts, for example, over $500, may require a secondary
signature, for example, from the board treasurer.

Another form of financial control is an audit. An audit
is a comprehensive analysis, by a professional from outside the
organization, of your financial management procedures and activities.
The auditor produces a report, with a variety of supplements,
that indicates how well your organization is managing its resources.
Some nonprofits are required to have audits. It’s usually good
practice to have an audit, whether you’re required to or not.

Financial Statements

In order to know how your organization is doing, you’ll
do some ongoing financial planning and analysis. In this planning
and analysis, you’ll likely use your bookkeeping information to
produce various financial statements, including a cash flow statement,
statement of activities and a statement of financial position.

Your cash flow statement depicts changes in your cash
during the year. Your statement of activities (known as
the income statement before) depicts the changes in your assets
over the past year. This statement is particularly useful to tell
you if you are operating with extra money or at a deficit. This
gives you a pretty good impression of your rate of revenues and
spending. It signals areas of concern, as well. Your statement
of financial position
depicts the overall value of your organization
at a given time (usually at the end of the year), including by
reporting your total assets, subtracting your total liabilities
and reporting the resulting net assets. Net assets are reported
in terms of unrestricted, temporarily restricted
and permanently restricted assets. Funders often
want to see the statement of financial position. (You’ll learn
a lot more about financial statements, including examples, later
on back in the topic
Basic Guide to U.S. Non-Profit Financial Management
).

Financial Analysis

By themselves, numbers usually don’t mean much. But
when you compare them to certain other numbers, you can learn
a lot about how your organization is doing. For example, you can
compare the planned expenses depicted on your budget to your actual
expenses in order to see if your spending is on track.

Another form of comparison is by using ratios. A ratio is a
comparison made by mathematically dividing one number by the other.
For example, nonprofits are expected to keep administrative costs
down in order to make more money available for programs. Dividing
a program’s expenses by your total expenses indicates the amount
of administrative overhead to run your program.

The interpretation of results from various types of comparisons
depends on the nature of the nonprofit. For example, an association
might expect to spend far less on administrative overhead than
would a social services agency during their first year. You’ll
learn a lot more about financial analysis back in the topic Basic Guide to U.S. Non-Profit Financial Management.

Financial Reporting

The types and frequency of reports depend on the nature
of the nonprofit and its situation. For example, if the nonprofit
is in some sort of crisis, the board may require frequent reports.

Your board should require regular financial reports at each
board meeting. When your organization is just getting started,
the chief executive will prepare and present financial reports
to the board. However, as the organization develops, a board treasurer
will likely take a strong role in helping the chief executive
to present financial information to the board. The finance committee,
led by the board treasurer, ensures that financial reports are
complete and helps present them to other members of the board.

The board may require a statement of financial position and statement of activities
at each meeting. They also may request descriptions of finances for each program
or of affordability for upcoming, major initiatives. They may request information
prior to filing taxes. They will certainly need to see any results from financial
audits. You’ll learn a more about financial reporting back in the topic
Basic Guide to U.S. Non-Profit Financial Management
.


For the Category of Financial Management (Nonprofit):

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Related Library Topics

Recommended Books


Telemarketing

A smiling customer service worker on a call

Telemarketing

Sections of This Topic Include

Various Perspectives on Telemarketing
Telemarketing Problems

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Telemarketing

In addition to the articles on this current page, see the following blogs which
have posts related to Telemarketing. Scan down the blog’s page to see various
posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or
click on “next” near the bottom of a post in the blog.

Library’s Marketing Blog
Library’s Public and Media Relations Blog


Various Perspectives on Telemarketing

Basics and Future

Telemarketing Etiquette
also see “Selling Over
the Telephone”

Dialing for Dollars: Telephone Skills that Matter

Also consider
Advertising
and Marketing laws

Appreciative
Inquiry

Customer
Satisfaction

Customer
Service

Feedback
Interviews
(exit interviews, by media, for a job, selecting job candidate
and research method)

Listening
Presenting
Non-Verbal Communications
Questioning
Sales

Telemarketing Problems to Avoid

Telemarketing Fraud
(Wikipedia)

Do Not Call Registry
Telemarketing
(advice from the FBI)

General Resources

Standards
for the Teleservices Industry: The Time is NOW

American Teleservices Association,
with another extensive list of information

Continue to Learn in the Library’s Marketing Blog

The Marketing blog is hosted by an expert in marketing who writes two posts
per week, including from guest writers. Learn from those posts — even consider
writing an article yourself!

Free Management Library’s
Marketing Blog


For the Category of Marketing:

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Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books


Market Pricing — What Price Should You Charge?

Hand holding a signage on a yellow background

Market Pricing — What Price Should You Charge?

Sections of This Topic Include

What is a Pricing Analysis?
Pricing Strategies
Additional Perspectives on Determining What Price You Should
Charge

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Market Pricing

In addition to the articles on this current page, also see the following blogs
that have posts related to Market Pricing. Scan down the blog’s page to see
various posts. Also see the section “Recent Blog Posts” in the sidebar
of the blog or click on “next” near the bottom of a post in the blog.
The blog also links to numerous free related resources.

Library’s Marketing Blog
Library’s Public
and Media Relations Blog


What is a Pricing Analysis?

© Copyright Carter McNamara, MBA, PhD

Marketing should include pricing analysis to decide how much to charge customers
for a product or service and how that charge should be done, for example, as
a fixed fee, sliding-fee scale, discounts or monthly payments.

Several major factors influence the pricing for a product or service. Strategic
goals greatly influence pricing. For example, if the business really wants to
get into a new market, then it might charge lower than usual prices in order
to generate more customers who buy the service. The business might consider
changing pricing if the demand for its products are very high or low. Competitor
pricing also has a great effect. If competitors are charging much less, then
the business might do well to lower prices. Similarly, if the competitor is
charging much more, then the business might consider increasing its own prices.

In this pricing analysis, consider: Is your business recouping your costs (time,
money, materials, etc.) to provide it? Is it affordable to customers? What about
volume or other forms of discounts? What should be the new prices, if any? How
do you know?

Pricing Strategies

© Copyright Rolfe Larson

Figuring out how to price your products or services is often very challenging,
especially for a new venture. Yet you need a pricing strategy for your business
plan, to determine your break-even point and profitability, and of course to
launch your business. Here are some tips on how to make that decision:

Ultimately, the right price is usually the highest price customers will find
attractive — that is to say, that they will find meets or exceeds their
value expectations for the product or service you’re offering to them.
That’s much easier said than done, so let’s start with some steps
for getting there.

First, Determine Your Unit Costs

Generally this should be relatively easy. What will it cost you to purchase,
produce and sell your products? You may not know the precise figure, but you
should have a pretty good idea by the time you write your business plan. Generally
speaking, that represents your price floor; sell below that and you lose money.
Next, determine how customers value your products

This is where market research is needed. The good news is that customers will
tell you how much they’ll pay — if you can find the right way to
ask. You can’t just ask them directly, for tons of research show that
what they say and what they’ll do are two completely different realities.
But what you can do is find out what they pay for more or less comparable things,
and how they value various attributes of your product or service, particularly
those different from your competitors. Be sure to study the pricing strategies
of your competitors. Not necessarily to imitate but to recognize that your customers
will be comparing what you offer (product, price, service) with what they offer.

Here are several of the most common pricing strategies:

Penetration Pricing

This is the low-cost approach, where you initially offer a price lower than
your competitor’s for the purpose of attracting price-sensitive customers
quickly. The downside of course is that you squeeze your profits; indeed in
many cases new ventures choose to price below cost to bring in those early customers.
The logic is that over time you become more efficient and can take advantage
of bulk purchasing of raw materials, such that you begin to achieve profitability
at that low price. The other downside is that your competitors might just match
your price.

Premium Pricing

This kind of pricing is coupled with providing superior benefits or service
compared to your competitors, to justify that higher price. Sometimes a premium
price will be charged for some products to attract customers who want that premium
quality, with other products are priced lower to attract those who are more
value-focused. A related pricing strategy is called Complementary Pricing, or
Loss Leader Pricing, where you charge and promote a super low price for one
product to bring folks “in the door,” but then “upsell”
them for something else more expensive at the point of sale.

Price Bundling

This is a common strategy for getting customers to buy more of your products,
by offering a deal for buying a package. Purchase internet access along with
your phone service for a discounted price. This strategy can be very effective
in that the customer perceives value, while the provider increases sales and,
ideally, a long term customer who spends more for each purchase.

New Customer Pricing

Sometimes called experience pricing, this involves offering a low initial price
for new customers, occasionally below cost, to get customers to “try”
your product. It’s a one-time price, offered in hopes that while they’ll
come in for the low price, they’ll come back for the high quality. This
is sometimes done with special coupons, and, in today’s world, is often
facilitated by group purchasing services such as Groupon.

Additional Perspectives on What Price You Should
Charge

Pricing
Products and Services Accurately

Selling
a Price Increase: 9 Things Not To Do

Market
Price (Wikipedia)

Top 10 Pricing Mistakes
Case Study: How to Raise Prices

The ABCs of Pricing
Pricing Strategies (Part 1)
Pricing Strategies (Part 2)

Learn More in the Library’s Blogs Related to This Topic

In addition to the articles on this current page, also see
the following blogs that have posts related to this topic. Scan
down the blog’s page to see various posts. Also see the section
“Recent Blog Posts” in the sidebar of the blog or click
on “next” near the bottom of a post in the blog. The
blog also links to numerous free related resources.

Library’s
Marketing Blog

Library’s
Public and Media Relations Blog


For the Category of Marketing:

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Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been
selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books


Positioning: Deciding and Conveying Your Unique Selling Position

A business man making a sales presentation

Clarifying Your Unique Selling Position — Your Best “Elevator”
Pitch

Sections of This Topic Include

What is a Unique Value Proposition (and Unique Selling Proposition)?
Your Best Elevator Pitch
Various Perspectives on Unique Selling Propositions

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Unique Selling Position

In addition to the articles on this current page, see the following blogs which
have posts related to Unique Selling Position. Scan down the blog’s page to
see various posts. Also see the section “Recent Blog Posts” in the
sidebar of the blog or click on “next” near the bottom of a post in
the blog.

Library’s Marketing Blog
Library’s Public
and Media Relations Blog


What is a Unique Value Proposition (and Unique
Selling Proposition)?

Positioning includes identifying the unique market position, or “niche”,
for your organization. Positioning is accomplished through market analysis.
Market analysis includes finding out what groups of potential customers (or
markets) exist, what groups of customers you prefer to serve (target markets),
what their needs are, what products or services you might develop to meet their
needs, how the customers might prefer to use the products and services, what
your competitors are doing, what pricing you should use and how you should distribute
products and services to your target markets.

Various methods of market research are used to find out information about markets,
target markets and their needs, competitors, etc. It’s very useful to articulate
a “positioning statement” or “unique selling position,”
which articulates what is unique about your organization and why people should
buy from you, rather than from your competitors.

Some people differentiate between the unique selling proposition and the unique
value proposition. They assert that the former is focused on the value to the
seller (it’s to sell a product or service). They assert that the latter unique
is focused on the value to the customer — to the benefits or value that he
or she will gain from using the product or service. They assert that the latter
cultivates a more

Your Best Elevator Pitch

© Copyright Lisa
Chapman

How do you cut through the sheer marketing clutter and make your mark on your
prospects’ minds? Create one distinct, memorable message that you use at every
opportunity.

Core Marketing Message

Every business needs to distill their message down to an effective core marketing
message that each employee can deliver comfortably at a cocktail party, and
becomes the foundational message in company literature, videos; essentially,
all advertising or promotion. It is also called your elevator pitch, and it
focuses on solving your customers’ pain or problem.

Info You Need to Prepare to Develop Your Elevator Pitch

You can spend days or even weeks in this process, but we’re going to make it
really easy for you. To get right down to the point, first answer these questions
– IN WRITING:

  1. Profile your ideal target customer/customer. Include demographics and lifestyle
    choices.
  2. What PROBLEM, PAIN, or challenge does this target customer face?
  3. What SOLUTION does your product or service deliver for this problem or pain?
  4. What PROOF do you have, such as a customer success story?
  5. What makes you different from your competition? (It MUST be a difference
    that matters to your customer.

How to Develop Your Elevator Pitch

REMEMBER THIS: DO NOT start talking about your product or service and what
you do. Read that sentence again. INSTEAD, start talking about your customers
and how you help solve their problem and ease their pain.

Imagine that you’re asked, “What do you do?” Here’s how to respond:

  1. Start with who you work with; “I work with small business owners and entrepreneurs…”
  2. Continue by telling about their pain or problem; “…who need help taking
    their business to the next level…”
  3. PAUSE. WAIT FOR A QUESTION OR RESPONSE.
  4. Tell them about a customer you’ve worked with and the results you achieved;
    “…For example, I’ve worked with a 5 year old family business that needed a
    business plan to raise money for expansion…”
  5. This could lead to more conversation about problems & solutions.
  6. Tell them your solution and what makes you different; “…we get very good
    results, and have been told by venture capital investors that our plans are
    among the best they’ve ever seen.”

Now you have opened the conversation to focus on problems, and even if they
can’t benefit, they may know someone who can!

This approach is a natural to develop the company’s core marketing message
for all advertising and promotion.

Various Perspectives on Unique Selling
Propositions

Positioning
Unique Selling
Proposition

A Complete Guide to Product Positioning
Unique Selling Proposition

Small Business Marketing
The
Luxury Brand Effect: Should BMW Sell Ketchup?

Your
Best Elevator Pitch

The key to your introductions is a Unique Value Proposition
Setting
Yourself Apart — Unique Selling Proposition

 


For the Category of Marketing:

To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been
selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books


Marketing: Planning and Strategizing

Marketing strategy book on a desk

Marketing: Planning and Strategizing

Sections of This Topic Include

Rules of Marketing: Old Vs. New
Makin’ the Marketing Strategy Happen!
Additional Perspectives on Market Planning

Also consider
Related Library Topics

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that have posts related to Market Planning. Scan down the blog’s page to see
various posts. Also see the section “Recent Blog Posts” in the sidebar
of the blog or click on “next” near the bottom of a post in the blog.
The blog also links to numerous free related resources.

Library’s Marketing Blog
Library’s Public
and Media Relations Blog


Rules of Marketing: Old Vs. New

(The following article also addresses public relations — the opinions in the
article apply to both marketing and public relations. Note that many people
would assert that public relations is a form of outbound marketing.)

© Copyright Lisa
Chapman

What is Marketing? What is PR?

You’ve likely heard it before – in the digital world, “The
lines have blurred between Marketing and PR.”

What does that mean? How have the lines blurred? In order to answer these questions,
let’s take a look at the OLD versus the NEW rules of Marketing, as proposed
by David Meerman Scott in his bestselling
book, The New Rules of Marketing and PR.

The OLD Rules of Marketing

The message was delivered ONE-WAY, and CREATIVITY was the secret sauce that
commanded the audience’s attention. Among the fundamental concepts of
the OLD marketing paradigm:

  • Advertising was the core tool
  • The advertising message was generally crafted to appeal to the masses
  • Advertising INTERRUPTED the audience with a one-way message
  • Advertising engaged campaigns for a defined time period
  • Creators focused on creativity – and award-winning campaigns
  • Advertising and PR were different specialties, run by different people

The OLD Rules of PR

The ultimate goal: Spin a press release to capture reporters’ attention,
then get a clip of the story, to show that the message was viewed by the audience.

  • Media comprised the toolbox, in order to get the message out
  • A press release was the core tool
  • Only significant news commanded the attention of the media
  • It was all in “the spin” (or HYPE!)
  • Quotes from third parties were an important element of a press release
  • Press releases were meaningless unless a reporter decided that it was worthy
    of a story

The NEW Rules of Marketing and PR

Since the internet is now one huge publisher, ANYONE can learn how to create
compelling messages and publish them. Getting found online is the science and
art. A few of the new rules include:

  • People don’t want “spin” – they want authenticity
  • People don’t want to be interrupted anymore (it’s now called
    SPAM)
  • People don’t want to be ‘told’ (push marketing), they
    want to be heard
  • People want VALUE (content), which develops relationship and trust
  • Marketing and PR can reach niche audiences online in a wider variety of
    ways
  • Content is KING, and stays online, with no end to the campaign

The New TOOLS of Marketing and PR

It’s no longer TV, radio, newspapers, magazines, direct mail, etc. Meaningful,
valuable CONTENT is the vehicle that captures audiences’ attention. It
is now found on:

  • Websites
  • Blogs
  • Microblogs (Tweets)
  • Social Media platforms (Facebook.com, Myspace.com, etc)
  • Article Directories
  • Videos
  • Podcasts
  • Etc, etc etc!

Makin’ the Marketing Strategy Happen!

© Copyright Tove Rasmussen

Implementing a marketing strategy is a multi-faceted activity. A good marketing
strategy is driven by a clear, simple positioning statement. This makes it clear
to your employees and market, where the company is superior to the competition.
The marketing strategy encompasses the product or service offering, pricing,
promotion and distribution – or delivery of the product or service to
your customers.

So, the marketing strategy is all-encompassing. It drives product features,
time from order to delivery, logistics, research and development, customer services
— in short, it drives what is key for all facets of the business.

Consequently, implementing a marketing strategy involves so much more than
marketing. It involves the whole company.

How you implement the marketing strategy depends who you are in the organization.
Are you the president or the marketing director? If the organization has developed
a marketing strategy, both need to be aligned with the strategy, on-board and
enthusiastic.

The implementation of the marketing strategy can begin with the development
of the marketing strategy. The organization can be involved or informed of the
status of the development of the strategy. The input of operations, regulatory
and sales can be part of the information that is used to develop the strategy.

Or the strategy can be developed by the management team, and rolled out to
the company once it is completed. The extent to which each approach works, depends
a lot on the issues involved with the strategy development, the culture of the
company, and the buy-in to the plan by the company as a whole.

If, for example, operations was asked for an opinion, it is very important
to close the loop, and let operations know what happened to the input. How it
was used in developing the plan and, if possible, how the input affected the
final strategy that was developed.

If the plan is being rolled out with no input, then it is critical for the
department heads to consider the expected response from their teams, and to
ensure the potential issues will be addressed. If unexpected issues are raised,
it is critical to research these issues and respond to them. However, the key
is to effectively demonstrate how the plan is in the interest of each department,
in particular, the growth of the company. Information that provides confidence
in this result is essential to provide, and an inclusive, enthusiastic, confident
tenor of the meeting is important.

However, it is much more than one roll out meeting, or several roll out meetings.
Implementation includes the informal discussions in the hall, during chance
encounters, in regular meetings. People will absorb the information, and come
up with excellent questions that need to be taken into account.

There is, of course, the formal implementation of the strategy as well. It
will translate into objectives for performance evaluations, possibly organization
shifts and changes.

As the company moves through the changes, focus on gaining some small wins
first. This increases confidence in the new strategy and increases momentum.
Keep it forefront in the company, stay positive and flexible.

Additional Perspectives on Market Planning

Definition of Strategic Market Planning
Planning Your Market Strategy
How to Write a Marketing Plan
Market Planning Worksheet
Sample Marketing Plan
Target
and Market to Your Audience

Makin’
the Marketing Strategy Happen!

Understand
your Buyers’ Behavior: The Key to Effective Promotion

Products and Market Planning
Revisiting and Revamping Your E-Marketing Plan
First Steps to Marketing a Small Business
Learning How to Make Market Segmentation Work Again
What
Gandhi taught us about business planning

Steve
Harrison: Publicity Power

Sample
Marketing Plan

Strategic
Marketing

Marketing Ideas

Inexpensive Marketing Ideas For Small Businesses
100 Awesome Marketing Ideas You Can Use Right Now
Why Nonprofits Need a Digital Marketing Plan (applies to for-profits, as well)

10 Best Digital Marketing Ideas And Strategies To Grow Your Business
Top 25 Digital Marketing Tips & Ideas From The Pros


For the Category of Marketing:

To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.

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