Recommended Books – Marketing
Basics, Planning and General Information
Basics, Planning and General Information
The following books are recommended because of their highly practical nature and often
because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.
Market Research and Trends
The following books are recommended because of their highly practical nature and often
because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.
Competitive Intelligence
The following books are recommended because of their highly practical nature and often
because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.
Note to nonprofits: Nonprofits “compete” with other nonprofits, too. They compete for funding, attention from their communities and for staff.
Also, funders often want to see if their grantees have closely considered whether other nonprofits are already offering the same services in
the same areas. So nonprofits should use competitive intelligence, too.
Nonprofit
Field Guide to Nonprofit Program Design, Marketing and Evaluation- by Carter McNamara, published by Authenticity Consulting, LLC.
There are few books, if any, that explain how to carefully plan, organize, develop and market a nonprofit program.
Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs.
This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to
provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded.
Many materials in this Library topic are adapted from this book.
The following books are recommended because of their highly practical nature and often
because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.
Also See
Public Relations — Recommended Books
Sales — Recommended Books