Great Marketing Advice – Simplify Your Message
I get a lot of newsletters and emails that promote interesting new brands and their products and services. They seem to pour into my inbox so fast that I have a tough time deciding which ones are worth even a few seconds of my time.
When I do glance at them, I am continually amazed at how much wisdom and experience people are willing to share with the masses … and I often save these valuable articles and whitepapers. Such is the case with Infusionsoft’s email marketing case example.
This tip is especially important in our age of explosive digital information, when we are inundated and often a bit overwhelmed:
Looking for Email Marketing
“Here at Infusionsoft we pride ourselves on the comprehensiveness of our product. Our marketing message has typically been that our software is an “all-in-one small business solution”, and it is. But that message doesn’t seem to resonate very well. People don’t want an all-in-one solution, especially small business owners and entrepreneurs. The majority of them are looking for email marketing.”
“So, late this year we started testing the idea of leading our message with email marketing only, and why our email marketing solution is superior to what people are used to. This is a big change for us and we were reluctant to go this route because our product is so much more than just email marketing.”
Increase Your Conversion Rate
“We’ve learned that by focusing our message on only one aspect of our product, people are much more likely to listen to the rest of the message. Conversions have increased and the new customers that have come in the door under our new message seem to be much better customers. So the lesson learned is: Even if your product is amazing and does a million wonderful things, it’s crucial to only talk about one thing at a time and start with the most relevant one.” -Tyler Garns, Infusionsoft (Thanks to Marketing Sherpa for the quote.)
Free Trial Offer!
I’m passing on their great offer – Free Trial on InfusionSoft at the link below!
Have you simplified your message? Do you have tips for how to do it effectively?
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For more resources, see our Library topics Marketing and Social Networking.
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ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com