Website Design and SEO
Search engines all have an algorithm that determines what the site is about, and which…
Lisa Chapman
Lisa Chapman’s posts
John Kremer: Marketing Magician
One of the world’s foremost marketers is John Kremer. An Internet authority and award-winning author…
General Marketing
2012 Social Media Marketing Industry Report
Michael Stelzner, Founder of Social Media Examiner, has just released the 2012 report on the…
Online Marketing
How to Make Your Video Go Viral
Some of the best and biggest viral videos are the result of careful marketing plans.…
Online Marketing
Satisfaction Surveys: Design Basics – Part 4
Many times, survey questions are inherently designed to give unclear or less meaningful information. Familiarize…
Market Research
Satisfaction Survey Design Basics: Part 3
Common survey question types and examples include Multiple choice questions, Rank order scale questions, Rating…
Market Research
Satisfaction Survey Design Basics: Part 2
The way you design your questions will certainly affect the way the questions are answered.…
Market Research
Basics of Satisfaction: Survey Question Design
Clearly articulate the goals of your survey. Answer these questions before you even start. With…
Market Research
The Best Satisfaction Surveys
One very quick and easy way to tap into the core of what your customers…
Customer Relationship Management
How to Market a Smartphone App
One of my recent clients, BreathalEyes LLC, just launched a smartphone app (for your iPhone)…
Online Marketing
Understanding Brand Loyalty
Brand loyalty is basically a scenario whereby a customer will always choose one brand over…
Customer Relationship Management
Google Plus Pages
Google Plus Pages, the online rival to Facebook, has created a guide that will walk…
Sales Technology
Looking For the Latest Social Media Tips?
Social Media Examiner is "the world’s largest online social media magazine ... designed to help…
Online Marketing
Is Your Nonprofit’s Website “Converting”?
Like any organization, nonprofits should view their website as a potential ‘conversion machine’. Here are…
Online Marketing
Question Marketing
A compelling list of 30 provocative questions companies ought to ask about their marketing, and…
Lead Generation
Get Press! (Part Two of Two)
Although there's no way that one simple formula could work for everyone, getting great PR…