The 10 Best (& Worst) States to Buy Investment Property in 2023

Two businesspeople shaking hands on an investment property deal

Rental properties are a great way to earn income either full-time or on the side. However, some states are better than others regarding returns on these types of investments. This article looks at the 10 best states to buy investment property this year (and the worst states for real estate).

1. South Carolina

South Carolina

One of the original 13 colonies, South Carolina is full of old-world charm and whimsy. You’ll find plenty of coastlines and history alongside a warm climate. Sprinkled within are cities such as Charleston and Columbia. These locations offer great universities, plenty of hospitality, and some of the lowest crime rates in the country.

At 0.57%, South Carolina has some of the lowest property taxes as well. With homes averaging $170,000, costs are only about three-quarters what you’d pay in other parts of the country. This is still true despite a 1% increase in the last few years. Median household income comes in at $54,800.

Approximately 30% of South Carolinians rent homes and on average pay $922 per month. The state’s population is increasing at a rate of 1.27% per year. This is just under the 1.43% employment growth across all occupations.

2. Idaho

Best states to buy investment property - Idaho

Known as the Gem State, Idaho is a gem to live in. Even if potatoes aren’t appealing, there are plenty of other reasons Idaho is desirable. There are state parks everywhere and less than two million people throughout. Crime rates are also some of the lowest in the nation, even in bigger cities like Boise.

Looking at the numbers, Idaho’s median household income nearly crosses $59,000. This value shifts upwards by over 8% each year. The state has a booming economy with one of the best employment rankings in the United States.

Property values see a steady rise, moving from $230,000 to over $250,000 in just a year’s time. Renters typically pay $900 for lodging and make up 28.4% of the total population. It’s clear homes are being rented and sold, as the population steadily increases by 2% year over year. Moreover, it’s also the best state for real estate in the U.S.

3. North Carolina

Best states to buy investment property - North Carolina

North Carolina looks to impress with a nice mix of beachfront and mountains. There’s an abundance of things to do outdoors, and the weather cooperates for most of the year. Colleges and universities are some of the best in the country, right alongside healthcare options. Residents never have to go far to find good food or southern hospitality.

The state boasts a thriving job market, especially in top cities like Charlotte and Raleigh. Fortune 500 companies litter the cities, drawing in top talent. Even so, median property values across the state come in at $183,200, significantly lower than the national average. Median household income is closer to the standard at $56,600. Both numbers are increasing nearly 7% per year.

Property taxes are near the country’s midpoint of 0.90%. Residents have to deal with a fixed 5.25% for better or worse. 34.7% of the state’s population are renters, costing them on average $1,234 per month. This number is over 20% higher than it was in just 2021.

4. Florida

States to Buy Investment Property - Florida

Florida boasts an extra month of sunshine compared to the national average each year, explaining its well-earned nickname. The desirable climate brings young and older people looking for work or the ideal retirement lifestyle. As a popular vacation spot, even travelers like to take advantage of rental properties. It doesn’t hurt that Florida is one of the few states not charging any income tax for residents.

The state’s population sees consistent growth, increasing around 1% each year. The median property value sits at $245,000 and is on track to increase year after year. This fits well with the state’s median of $59,227, which jumped roughly 6%. Average rent at present lies somewhere in the $1,200 range. One and two-bedroom homes have gone up 38% since 2021.

Approximately 34% of Florida residents rent a home or apartment, slightly higher than the national average. Employment opportunities saw a 2.5% growth to help draw people in. Florida’s biggest downfall is property taxes, landing in the $3k range.

5. Tennessee

States to Buy Investment Property - Tennessee

Tennessee is beautifully split between the Great Smoky Mountains and stunning flatland. The music scene in Nashville is second to none, and many other cities rise to the challenge as great places to live. It features top-notch hospitals and stellar schools and universities to draw in families. The location also makes for temperate weather during all four seasons.

Taxes are a draw here, with 0.71% property taxes and no income tax to speak of. Median household income is lower than other parts of the country, coming in at around $54,800. It nearly matches the 8% property value growth from last year. Those looking to buy homes should expect to pay an average of $191,500.

One-third of the state’s population are renters, paying on average $910 per month. Tennessee has an above-average job growth rate, seeing a 4.14% change from 2021. Its population is increasing steadily, up just under 1% year over year.

6. Colorado

Colorado

Colorado is another state with breathtaking outdoor landscapes. Best known for skiing, potential renters will also find sand dunes, rock formations, and water. With cities like Denver and Colorado Springs, it’s not difficult to find the best of both worlds. 

The state draws in people with its tax benefits, with a 4.55% flat income tax and 0.51% property tax rate. The state is full of economic opportunities, toted by some to be the best in the country. The result is a median household income of $77,000 that crushes the national average. This is offset slightly by property values hanging out around $394,000. The success keeps the poverty level below 10%.

Colorado has more renters than most others, with 34.1% of people choosing not to buy. Rent is higher here as well at approximately $1,700 per month. This excitement brings in new families, with the population rising by over 1% each year.

7. Arizona

States to Buy Investment Property - Arizona

Nestled in the dry southwestern part of the United States, Arizona doesn’t see much seasonal change. Cities like Phoenix score over 300 days of sunshine, and winters rarely dip below 70°. The state’s 7 million people are spread out over 113,000 square miles, providing more stress-free living.

Arizona has a healthy job market as well, falling into the top ten states for employment in the Union. Median household incomes come in at $61,529, near the national average. This number is up nearly 5% from last year. Property values are rising slowly throughout the state, averaging at $255,900.

At 0.66%, property taxes are lower than average. However, income taxes can range anywhere from 2.59% to 8%, depending on the income bracket. 34.7% of residents choose to rent instead of buy, paying around $1,100 per month. This value is up an impressive 32% from last year.

8. California

Best states for buying investment property - California

Making up a large chunk of our Pacific coast, California offers an abundance of amazing beaches and incredible city life. The state pulls in vacation-goers year-round, creating opportunities for short-term rental income in every season. Its cutting-edge technology, vibrant food, and movie scene give people plenty of reasons to stay.

California does have a high cost of living, with median home values soaring above the $530,000 mark. With household incomes averaging $78,600, over 45% of residents rent instead of buy. Rent looks to be over $1,600 per month. The state only loses out to Hawaii in rental costs. While the population isn’t increasing, California nearly leads the nation in job growth.

Property taxes in California aren’t as bad as one might think, sitting at 0.76%. On the other hand, income taxes for residents can range from 1% to 13.3% depending on how much a family brings in.

9. Indiana

Best states for buying investment property - Indiana

The only Midwest state to make the list, Indiana has a reason to be here. It has job opportunities across many markets, from farming to healthcare and everything in between. Nestled in the crossroads of America, Indiana’s ideal location allows residents to see what the rest of the country has to offer.

Indiana’s super low cost of living makes it one of the cheapest states to live in. This even holds true in the capital of Indianapolis. Property taxes are a bit lower than other parts of the country, but the state does well with fixed 3.23% income tax rates. Median property values increase roughly 6% each year and are quite low at $148,900.

As budget-friendly as Indiana is, median household incomes are $58,200, not far from the national average. 30.7% of the population are renters, paying on average $920 each time rent is due.

10. Texas

Best states to buy investment property - Texas

From high school to the professional level, the Lone Star state draws communities together through its sporting events. It’s well-known for its schools and beautiful weather to catch events in. Being so large, Texas has a diverse culture and just as many unique things to see and do. To sweeten the pot, Texas residents don’t have to pay a dime on income tax.

Texas has an impressive economy, boasting the world’s ninth-highest above even Canada and South Korea. Employment grows at a rate of 3% each year. Households bring in an average of $63,800 per year, on par with the rest of the nation. This number has grown 5.6% in the last year alone. This ties back to a population rising by 300,000 people from January to January.

The state’s largest thorn is property tax. At 1.8%, these are some of the highest in the country. Nearly 40% of residents rent homes, though, paying an average of $1,340 per month. Property values are lower than expected, with a median value of $200,400.

10 Worst States to Buy Investment Property

Not every state offers good opportunities for making money from investment properties. Below are 10 states it’s best to avoid if you’re planning to buy investment property.

41. Illinois

Illinois has one of the highest property tax rates in the country. In addition, the state saw its 8th straight year of population decline as people look for better job opportunities and more affordable housing.

42. South Dakota

High property taxes are just one of South Dakota’s issues. The state has seen a decline in employment over the last few years, and rent prices have fallen considerably as well.

43. New York

New York saw home values drop in 2021, harming rental prices for investors. The state also sees high property taxes that further reduce returns. 

44. West Virginia

West Virginia has a poor state infrastructure, with low scores in bridges, dams, roads, and water. There’s little opportunity for job growth, and healthcare and education aren’t any better. The state is also one of the poorest.

45. Michigan

Despite being a center for automotive growth, Michigan sees some of the lowest job growth rates of any state. Its major hubs are riddled with crime and residents are leaving to pursue opportunities elsewhere.

46. Wisconsin

Wisconsin has some of the highest property taxes of any other state. Business opportunities are stagnant, and a low rent to house cost ratio means significant time before seeing any return on investment.

47. Mississippi

Mississippi sees the lowest median household income in the nation, helping to account for an over 20% poverty rate. Property values are low, and rentals have little opportunity to make money.

48. New Mexico

New Mexico doesn’t sit well with those looking for quality of life. The state struggles with crime, poverty, and low education standards. In addition, it has one of the worst economies in the country that’s not bringing people in.

49. Hawaii

Hawaii’s cost of living is the highest in the nation, with a median household income that can’t keep up. There also aren’t many job opportunities on the islands, and access is limited.

50. Louisiana

Louisiana ranks dead last in job growth in the entire country. The state also scores low in healthcare and education. It takes the top spot for both crime and poverty, beating out other states by a considerable margin.

How We Ranked the Best & Worst States to Buy Investment Property

The success of investment properties hinges on several factors from state to state. 

We carefully considered reasons that serve to bring new individuals and families to a state. These factors include employment opportunities, quality of life, and overall cost of living. Similarly, we thought about how landscapes and cities tend to draw people into certain locations.

It was also important to look into factors that speak to an investor’s bottom line. Things like property taxes, housing rates, and cost of rent all affect how much a renter can generate each month. We made sure these numbers look to increase year after year for long-term sustainable income.

Bottom Line on the Best States for Buy Investment Property

The best states to buy investment property exude all the features potential renters look for work and leisure. Employment opportunities must abound to draw people in, and cost of living and quality of life must be sufficient to keep them from leaving. The states that made our list check these boxes while laying the groundwork to continue doing so for years to come.

15 Best States For Real Estate (and 5 Worst States)

US map

Whether you want to purchase a home for your family or invest in a commercial or residential property that will appreciate, you must know the best states for real estate. Each state has different growth rates, property prices, and property taxes. Here is a comprehensive list of the best states for real estate in 2023.

1. Idaho

Best states for real estate: Idaho

Idaho is nestled into the northwestern part of the United States and is known for its immaculate natural landscapes and protected wilderness. The total real estate appreciation rate for the last two years is 47.64%. Over the past decade, Idaho has seen a real estate appreciation rate of 162.85%. 

This wildly high appreciation rate is driven by increased demand for real estate in Idaho. With the cost of living 2% lower than the national average and a low mortgage rate of 2.9%, more people are looking at Idaho as a place to move their family or invest in real estate.

Growth has been incredibly phenomenal in these states:

  • Harrison
  • Cataldo
  • Marsing
  • Athol
  • Island Park

Here is a comprehensive list of Idaho real estate statistics:

  • Median home value: $408,004
  • Average market rent: $1,447 per month
  • Occupied housing: 88.1%
  • Number of homes and apartments: 649,299
  • Job growth: 3.25%
  • Population growth: 2.9%

2. Arizona

Arizona

Arizona sits in the southwestern region of the United States and borders California on its west. Arizona’s total real estate appreciation has been 40.29% over the past two years and 27.99% over the past 12 months. As such, Arizona has realized some of the highest real estate appreciation rates in the United States.

Although the cost of living in Arizona is similar to the national average, Arizona features a low mortgage rate. This is why Arizona is one of the most lucrative markets for real estate investors. Furthermore, Arizona experienced the third-fastest recovery in the nation of jobs lost from the pandemic. Forecasters expect over 700,000 new jobs to be added before 2030.

The job growth is an excellent indicator of a growing real estate market because the new workers will need a place to live. The state of Arizona also has exceedingly landlord-friendly jobs. A few cities in Arizona doing better than the state’s average include Chandler, Oro Valley, Gilbert, Tucson, and Flagstaff.

Here is a list of relevant Arizona real estate statistics:

  • Median home value: $365,573
  • Average market rent: $1,919 per month
  • Occupied housing: 86.9%
  • Number of homes and apartments: 2,643,430
  • Job growth: 3.1%
  • Population growth: 1.5%

3. Maine

Maine

Maine, which sits on the northeastern corner of the United States, has also seen high real estate growth rates. Over the past two years, Maine’s real estate appreciation rate was 30.98%, and 20.59% over the past 12 months. Although Maine has a lower median income level than the national average, it has a lower cost of living and a low mortgage rate of 2.9%.

Many people from New England and elsewhere around the country choose to retire in Maine. Furthermore, real estate investors see Maine as a great opportunity to buy lower-priced property in a great market with the ability to charge above-average rent rates. As a result, Aroostook and Washington counties have seen the highest growth recently. 

Let’s look at Maine’s real estate statistics:

  • Median home value: $279,001
  • Average market rent: $1,393 per month
  • Occupied housing: 76.3%
  • Number of homes and apartments: 569,551
  • Job growth: 2.0%
  • Population growth: 1.1%

4. Utah

Utah

Similar to Idaho, Utah is a state known for its wildlife and natural parks. The total real estate appreciation rate over the last two years in Utah was 39.25%. Over the past decade, real estate has appreciated 134.63%. 

Utah’s above-average median income leads this high growth. As an above-average earning income state with low mortgage rates, Utah is bound to be an attractive destination for real estate investors and new homeowners. The highest growth Utah cities include Park City, Vineyard, Montezuma Creek, Salt Lake City, and South Salt Lake.

Relevant Utah real estate statistics include:

  • Median home value: $479,111
  • Average market rent: $1,838 per month
  • Occupied housing: 90.4%
  • Number of homes and apartments: 1,003,345
  • Job growth: 3.6%
  • Population growth: 1.3%

5. Montana

Skyline of Montana

Montana is a landlocked state in the Northern part of the United States that shares 14 border crossings with Canada. Montana’s real estate appreciation rate has risen 34.68% over the past two years and 89.63% over the past decade.

This state features a low cost of living and low mortgage rates compared to the national average. Although the median household income of $72,100 is lower than the national average, Montana is exceptionally affordable to live in, which makes it attractive for new homeowners and real estate investors. 

Many people are leaving California and moving North to Montana because of the booming real estate market, affordable housing prices, and lower tax rates. There are also few regulations on landlords in Montana and no statewide rent control. The top highest appreciating Montana cities since 2000 are Jordan, Sidney, Fairview, and Scobey.

A few key Montana real estate statistics include

  • Median home value: $372,863
  • Average market rent: $1,268 per month
  • Occupied housing: 84.7%
  • Number of homes and apartments: 436,048
  • Job growth: 3.4%
  • Population growth: 1.7%

6. Washington 

Skyline of Washington

Washington is located in the northwestern corner of the United States and has seen a massive real estate boom over the past two decades. The real estate appreciation rate over the last two years is 21.03%. Additionally, the real estate appreciation rate has been 223.40% over the past two decades.

Washington residents have access to more affordable healthcare and utility rates. However, the overall cost of living in Washington is higher than the national average. Nevertheless, the cost of living is mitigated by a higher median income of $91,600. Along with low mortgage rates, Washington is one of the best states for real estate. 

Furthermore, Washington is one of the eight states with no state income tax. Although the pandemic heavily impacted Washington, the employment outlook is looking much better.

  • Median home value: $524,077
  • Average market rent: $2,009 per month
  • Occupied housing: 92.2%
  • Number of homes and apartments:2,905,822
  • Job growth: 3.5%
  • Population growth: 1.27%

7. New Hampshire 

Skyline of New Hampshire

Located in the New England region of the United States, New Hampshire is one of the best states for real estate. New Hampshire has seen a 28.82% real estate appreciation rate in the past two years and 51.59% real estate growth in the past five years. 

The cost of living in New Hampshire is slightly higher than the national average, but so is the median household income at $98,000 compared to the national average of $79,000. In addition, new Hampshire residents enjoy no state sales, income, or capital gains tax. These features have led to record-high prices for single-family homes as more people work from home.

  • Median home value: $382,761
  • Average market rent: $1,862 per month
  • Occupied housing: 84.4%
  • Number of homes and apartments: 539,116
  • Job growth: 2.6%
  • Population growth: 0.1%

8. Tennessee

Tennessee

Tennessee is another great state for real estate as people are migrating to its best cities. Nashville and the four surrounding cities expect to see a 50% increase in population before 2024. Over the long-term, 500,00 people are expected to move to the region by 2040. 

This inbound migration causes a spike in Tenneessee’s housing market. As a result, the real estate appreciation rate over the past two years was 31.38%, and 22.47% over the past 12 months.

Although the median income of Tennessee is lower than the national average, an average house in Tennessee costs about $162,500 less than the national average.

With low mortgage rates as well, Tennessee is one of the best states for real estate.

  • Median home value: $245,290
  • Average market rent: $1,393 per month
  • Occupied housing: 88.1%
  • Number of homes and apartments: 2,639,455
  • Job growth: 1.8%
  • Population growth: 1.21%

9. Rhode Island

Best states for real estate: Rhode Island

Rhode Island sits in the southeastern region of the United States and faces a booming real estate market from out-of-state investors and people looking to buy multi-family dwellings.

The real estate appreciation rate over the past two years was 27.82% in Rhode Island. Furthermore, the real estate market has grown 49.40% over the past five years. Rhode Island has a higher than average median income rate of $88,000 to account for the higher cost of living in the State. Rhode Island’s mortgage rate also sits low at 2.9%

  • Median home value: $279,001
  • Average market rent: $1,393 per month
  • Occupied housing: 76.3%
  • Number of homes and apartments: 569,551
  • Job growth: 2.0%
  • Population growth: 1.1%

10. Oregon

Waterfall in Oregon

Known for its natural beauty and attractions, Oregon is situated under Washington in the northwestern corner of the United States. The real estate appreciation rate over the past two years was 28.26%, and 116.57% over the past ten years. 

Oregon’s evolving tech industry, nicknamed the Silicon Forest, has brought numerous growth benefits to the state. As such, higher-income individuals are migrating to Oregon and purchasing above-average priced homes. As a result, Oregon’s median income is slightly higher than the national average at $81,200.

  • Median home value: $473,064
  • Average market rent: $1,763 per month
  • Occupied housing: 91.8%
  • Number of homes and apartments: 569,551
  • Job growth: 1.6%
  • Population growth: 0.89%

11. Ohio

Ohio

Ohio is one of the best states for real estate because its median home value is significantly lower than the national average. Although the median income value is also lower, Ohio residents get access to a low cost of living and low mortgage rates.

The real estate appreciation rate in Ohio was 23.57% over the past two years and 44.66% over the past five years. These conditions create an ideal environment for those looking to purchase residential or commercial properties in the United States.

  • Median home value: $199,717
  • Average market rent: $1,132 per month
  • Occupied housing: 90.4%
  • Number of homes and apartments: 4,717,226
  • Job growth: 0.6%
  • Population growth: 1.5%

12. Indiana

Indiana

Located in the heart of the United States, Indiana is another beautiful state for real estate. Over the past two years, Indiana’s real estate appreciation rate was 25.14%, and 47.28% over the last five years.

Furthermore, Indiana’s median home value is lower than the national average. For this reason, you can find an affordable property and see impressive gains as Indiana’s real estate market continues to grow. The best Indiana cities for real estate include Indianapolis, Topeka, Shoals, and Montgomery.

  • Median home value: $198,288
  • Average market rent: $1,144 per month
  • Occupied housing: 80.6%
  • Number of homes and apartments: 2,602,770
  • Job growth: 2.9%
  • Population growth: 0.61%

13. Connecticut

Skyline at Connecticut

For more wealthier individuals, Connecticut is one of the best states for real estate. The median income in Connecticut is above $100,000, which is much higher than the national average. Since the cost of living in Connecticut is only slightly higher than the United States average, Connecticut is an excellent place to look for real estate.

Connecticut’s real estate appreciation rate was 23.68% over the past two years and 16.10% over the past 12 months. 

  • Median home value: $349,539
  • Average market rent: $1,815 per month
  • Occupied housing: 90.1%
  • Number of homes and apartments: 1,385,437
  • Job growth: 3.3%
  • Population growth: 0.5%

14. South Dakota

South Dakota

Located in the northern region of the United States, South Dakota is a landlocked state with plenty of real estate opportunities. South Dakota’s real estate appreciation rate was 25.34% over the past two years and 18.55% over the last 12 months.

With a low cost of living, median home value, and mortgage rates, South Dakota’s real estate market is a hidden gem in the United States.

  • Median home value: $236,975
  • Average market rent: $1,079 per month
  • Occupied housing: 87.7%
  • Number of homes and apartments: 347,878
  • Job growth: 1.02%
  • Population growth: 1.17%

15. Florida

Florida

Florida has a population of 22 million and is the eighth most densely populated state in the country. It is also one of the United States’ most popular retirement and vacation destinations. However, buying a property in Florida is still affordable.

The cost of living in Florida is 2% cheaper than the national average but the typical home price is $6,000 more expensive than the national average. Florida has seen sky-high real estate appreciation rates with 33.64% growth in the last two years and 24.47% growth in the past 12 months.

Florida’s relaxed pandemic restrictions caused an influx of new homeowners and real estate investors as the rest of the country was locked down.

  • Median home value: $331,461
  • Average market rent: $1,972 per month
  • Occupied housing: 82.9%
  • Number of homes and apartments: 7,931,313
  • Job growth: 5.6%
  • Population growth: 1.0%

Worst 5 States for Real Estate

As a real estate investor, it’s also essential to understand which states are the worst for real estate. Although the overall housing market in the United States is doing well, and we’re optimistic for the future, there are a few states to avoid. The worst states have high taxes, low employment growth, and low population growth.

1. New York

New York has strict rent-control policies for investors in certain cities and doesn’t have investor-friendly laws. Furthermore, the median home value in New York is $1,276,314. This is exponentially higher than the average median home value in the United States.

The sales tax rate for New York is 8.9% which is higher than the national average of 7.3%. As such, New York residents deal with a higher cost of living than other parts of the country. 

  • Median home value: $557,428
  • Average market rent: $2,255 per month
  • Occupied housing: 88.7%
  • Number of homes and apartments: 7,417,224
  • Job growth: 1.01%
  • Population growth: 0.43%

2. New Jersey

New Jersey is also a suboptimal state to purchase real estate in. The most significant factor hurting the New Jersey real estate market is the state’s property taxes of 2.38%. New Jersey also has an above-average median home value and a lower-than-average real estate appreciation rate.

The real estate appreciation rate was 22.80% over the past two years and only 43.73% over the past five years. 

  • Median home value: $435,725
  • Average market rent: $2,289 per month
  • Occupied housing: 90.2%
  • Number of homes and apartments: 3,272,054
  • Job growth: 1.01%
  • Population growth: 0.52%

3. California

Although California boasts the largest population in the United States, it’s also one of the worst states for real estate. This is because of California’s high property prices and mortgage rates. With such high home prices in California, renting is often cheaper than outright buying a home.

California also isn’t seeing an increase in new jobs. Unfortunately, this lack of economic growth, paired with outrageously high tax rates and strict landlord regulations, means California isn’t the best state for real estate. 

  • Median home value: $699,876
  • Average market rent: $2,651 per month
  • Occupied housing: 92.2%
  • Number of homes and apartments: 13,103,114
  • Job growth: 1.2%
  • Population growth: 0.31%

4. Illinois

Illinois was hit hardest by the 2018 market crash and was one of the states that took the longest to recover. Chicago is the biggest city in Chicago and has one of the highest homicide rates in the entire country. This high level of crime brings risk to investors and ultimately lowers property value. 

The real estate appreciation rate over the past two years was only 15.67%, and 11.29% over the last 12 months.

  • Median home value: $279,001
  • Average market rent: $1,517 per month
  • Occupied housing: 90.9%
  • Number of homes and apartments: 4,884,061
  • Job growth: 4.66%
  • Population growth: -0.17%

5. Michigan

Michigan is another one of the worst states for real estate. This state was heavily impacted when motor companies moved out of Detroit. As a result, the entire Michigan economy felt the effects of the move. Michigan doesn’t have the brightest outlook for a diversity of jobs.

  • Median home value: $217,059
  • Average market rent: $1,262 per month
  • Occupied housing: 86.3%
  • Number of homes and apartments: 3,980,408
  • Job growth: 1.0%
  • Population growth: 1.31%

How We Ranked the Best & Worst States for Real Estate

For this list of the best 15 states for real estate, we used real estate appreciation rates as our key metric. We sourced the data about real estate appreciation rates, median home value, occupied housing, and the number of homes and apartments from NeighborhoodScout.

Furthermore, we found the cost of living data from BestPlaces and mortgage rates from USBank. We used real estate appreciation rates as our primary metric because historical appreciation in market values is a good indicator of what’s to come in the future. Furthermore, growth in property prices signals employment gains and population growth. 

High population growth and employment gains indicate a healthy economy and a high influx of migrators starting new jobs. As a result, markets that have seen growth in the past are likely to trend higher. 

Bottom Line on the Best States for Real Estate

The best states for real estate offer a great quality of life for residential homeowners and an excellent return on investment if you choose to sell in the future. There are many booming real estate markets across the United States, so you should be able to find one that fits your exact needs.

Market Pricing — What Price Should You Charge?

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Market Pricing — What Price Should You Charge?

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What is a Pricing Analysis?
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Additional Perspectives on Determining What Price You Should
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What is a Pricing Analysis?

© Copyright Carter McNamara, MBA, PhD

Marketing should include pricing analysis to decide how much to charge customers
for a product or service and how that charge should be done, for example, as
a fixed fee, sliding-fee scale, discounts or monthly payments.

Several major factors influence the pricing for a product or service. Strategic
goals greatly influence pricing. For example, if the business really wants to
get into a new market, then it might charge lower than usual prices in order
to generate more customers who buy the service. The business might consider
changing pricing if the demand for its products are very high or low. Competitor
pricing also has a great effect. If competitors are charging much less, then
the business might do well to lower prices. Similarly, if the competitor is
charging much more, then the business might consider increasing its own prices.

In this pricing analysis, consider: Is your business recouping your costs (time,
money, materials, etc.) to provide it? Is it affordable to customers? What about
volume or other forms of discounts? What should be the new prices, if any? How
do you know?

Pricing Strategies

© Copyright Rolfe Larson

Figuring out how to price your products or services is often very challenging,
especially for a new venture. Yet you need a pricing strategy for your business
plan, to determine your break-even point and profitability, and of course to
launch your business. Here are some tips on how to make that decision:

Ultimately, the right price is usually the highest price customers will find
attractive — that is to say, that they will find meets or exceeds their
value expectations for the product or service you’re offering to them.
That’s much easier said than done, so let’s start with some steps
for getting there.

First, Determine Your Unit Costs

Generally this should be relatively easy. What will it cost you to purchase,
produce and sell your products? You may not know the precise figure, but you
should have a pretty good idea by the time you write your business plan. Generally
speaking, that represents your price floor; sell below that and you lose money.
Next, determine how customers value your products

This is where market research is needed. The good news is that customers will
tell you how much they’ll pay — if you can find the right way to
ask. You can’t just ask them directly, for tons of research show that
what they say and what they’ll do are two completely different realities.
But what you can do is find out what they pay for more or less comparable things,
and how they value various attributes of your product or service, particularly
those different from your competitors. Be sure to study the pricing strategies
of your competitors. Not necessarily to imitate but to recognize that your customers
will be comparing what you offer (product, price, service) with what they offer.

Here are several of the most common pricing strategies:

Penetration Pricing

This is the low-cost approach, where you initially offer a price lower than
your competitor’s for the purpose of attracting price-sensitive customers
quickly. The downside of course is that you squeeze your profits; indeed in
many cases new ventures choose to price below cost to bring in those early customers.
The logic is that over time you become more efficient and can take advantage
of bulk purchasing of raw materials, such that you begin to achieve profitability
at that low price. The other downside is that your competitors might just match
your price.

Premium Pricing

This kind of pricing is coupled with providing superior benefits or service
compared to your competitors, to justify that higher price. Sometimes a premium
price will be charged for some products to attract customers who want that premium
quality, with other products are priced lower to attract those who are more
value-focused. A related pricing strategy is called Complementary Pricing, or
Loss Leader Pricing, where you charge and promote a super low price for one
product to bring folks “in the door,” but then “upsell”
them for something else more expensive at the point of sale.

Price Bundling

This is a common strategy for getting customers to buy more of your products,
by offering a deal for buying a package. Purchase internet access along with
your phone service for a discounted price. This strategy can be very effective
in that the customer perceives value, while the provider increases sales and,
ideally, a long term customer who spends more for each purchase.

New Customer Pricing

Sometimes called experience pricing, this involves offering a low initial price
for new customers, occasionally below cost, to get customers to “try”
your product. It’s a one-time price, offered in hopes that while they’ll
come in for the low price, they’ll come back for the high quality. This
is sometimes done with special coupons, and, in today’s world, is often
facilitated by group purchasing services such as Groupon.

Additional Perspectives on What Price You Should
Charge

Pricing
Products and Services Accurately

Selling
a Price Increase: 9 Things Not To Do

Market
Price (Wikipedia)

Top 10 Pricing Mistakes
Case Study: How to Raise Prices

The ABCs of Pricing
Pricing Strategies (Part 1)
Pricing Strategies (Part 2)

Learn More in the Library’s Blogs Related to This Topic

In addition to the articles on this current page, also see
the following blogs that have posts related to this topic. Scan
down the blog’s page to see various posts. Also see the section
“Recent Blog Posts” in the sidebar of the blog or click
on “next” near the bottom of a post in the blog. The
blog also links to numerous free related resources.

Library’s
Marketing Blog

Library’s
Public and Media Relations Blog


For the Category of Marketing:

To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been
selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books


Positioning: Deciding and Conveying Your Unique Selling Position

A business man making a sales presentation

Clarifying Your Unique Selling Position — Your Best “Elevator”
Pitch

Sections of This Topic Include

What is a Unique Value Proposition (and Unique Selling Proposition)?
Your Best Elevator Pitch
Various Perspectives on Unique Selling Propositions

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Unique Selling Position

In addition to the articles on this current page, see the following blogs which
have posts related to Unique Selling Position. Scan down the blog’s page to
see various posts. Also see the section “Recent Blog Posts” in the
sidebar of the blog or click on “next” near the bottom of a post in
the blog.

Library’s Marketing Blog
Library’s Public
and Media Relations Blog


What is a Unique Value Proposition (and Unique
Selling Proposition)?

Positioning includes identifying the unique market position, or “niche”,
for your organization. Positioning is accomplished through market analysis.
Market analysis includes finding out what groups of potential customers (or
markets) exist, what groups of customers you prefer to serve (target markets),
what their needs are, what products or services you might develop to meet their
needs, how the customers might prefer to use the products and services, what
your competitors are doing, what pricing you should use and how you should distribute
products and services to your target markets.

Various methods of market research are used to find out information about markets,
target markets and their needs, competitors, etc. It’s very useful to articulate
a “positioning statement” or “unique selling position,”
which articulates what is unique about your organization and why people should
buy from you, rather than from your competitors.

Some people differentiate between the unique selling proposition and the unique
value proposition. They assert that the former is focused on the value to the
seller (it’s to sell a product or service). They assert that the latter unique
is focused on the value to the customer — to the benefits or value that he
or she will gain from using the product or service. They assert that the latter
cultivates a more

Your Best Elevator Pitch

© Copyright Lisa
Chapman

How do you cut through the sheer marketing clutter and make your mark on your
prospects’ minds? Create one distinct, memorable message that you use at every
opportunity.

Core Marketing Message

Every business needs to distill their message down to an effective core marketing
message that each employee can deliver comfortably at a cocktail party, and
becomes the foundational message in company literature, videos; essentially,
all advertising or promotion. It is also called your elevator pitch, and it
focuses on solving your customers’ pain or problem.

Info You Need to Prepare to Develop Your Elevator Pitch

You can spend days or even weeks in this process, but we’re going to make it
really easy for you. To get right down to the point, first answer these questions
– IN WRITING:

  1. Profile your ideal target customer/customer. Include demographics and lifestyle
    choices.
  2. What PROBLEM, PAIN, or challenge does this target customer face?
  3. What SOLUTION does your product or service deliver for this problem or pain?
  4. What PROOF do you have, such as a customer success story?
  5. What makes you different from your competition? (It MUST be a difference
    that matters to your customer.

How to Develop Your Elevator Pitch

REMEMBER THIS: DO NOT start talking about your product or service and what
you do. Read that sentence again. INSTEAD, start talking about your customers
and how you help solve their problem and ease their pain.

Imagine that you’re asked, “What do you do?” Here’s how to respond:

  1. Start with who you work with; “I work with small business owners and entrepreneurs…”
  2. Continue by telling about their pain or problem; “…who need help taking
    their business to the next level…”
  3. PAUSE. WAIT FOR A QUESTION OR RESPONSE.
  4. Tell them about a customer you’ve worked with and the results you achieved;
    “…For example, I’ve worked with a 5 year old family business that needed a
    business plan to raise money for expansion…”
  5. This could lead to more conversation about problems & solutions.
  6. Tell them your solution and what makes you different; “…we get very good
    results, and have been told by venture capital investors that our plans are
    among the best they’ve ever seen.”

Now you have opened the conversation to focus on problems, and even if they
can’t benefit, they may know someone who can!

This approach is a natural to develop the company’s core marketing message
for all advertising and promotion.

Various Perspectives on Unique Selling
Propositions

Positioning
Unique Selling
Proposition

A Complete Guide to Product Positioning
Unique Selling Proposition

Small Business Marketing
The
Luxury Brand Effect: Should BMW Sell Ketchup?

Your
Best Elevator Pitch

The key to your introductions is a Unique Value Proposition
Setting
Yourself Apart — Unique Selling Proposition

 


For the Category of Marketing:

To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been
selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books


Marketing: Planning and Strategizing

Marketing strategy book on a desk

Marketing: Planning and Strategizing

Sections of This Topic Include

Rules of Marketing: Old Vs. New
Makin’ the Marketing Strategy Happen!
Additional Perspectives on Market Planning

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Market Planning

In addition to the articles on this current page, also see the following blogs
that have posts related to Market Planning. Scan down the blog’s page to see
various posts. Also see the section “Recent Blog Posts” in the sidebar
of the blog or click on “next” near the bottom of a post in the blog.
The blog also links to numerous free related resources.

Library’s Marketing Blog
Library’s Public
and Media Relations Blog


Rules of Marketing: Old Vs. New

(The following article also addresses public relations — the opinions in the
article apply to both marketing and public relations. Note that many people
would assert that public relations is a form of outbound marketing.)

© Copyright Lisa
Chapman

What is Marketing? What is PR?

You’ve likely heard it before – in the digital world, “The
lines have blurred between Marketing and PR.”

What does that mean? How have the lines blurred? In order to answer these questions,
let’s take a look at the OLD versus the NEW rules of Marketing, as proposed
by David Meerman Scott in his bestselling
book, The New Rules of Marketing and PR.

The OLD Rules of Marketing

The message was delivered ONE-WAY, and CREATIVITY was the secret sauce that
commanded the audience’s attention. Among the fundamental concepts of
the OLD marketing paradigm:

  • Advertising was the core tool
  • The advertising message was generally crafted to appeal to the masses
  • Advertising INTERRUPTED the audience with a one-way message
  • Advertising engaged campaigns for a defined time period
  • Creators focused on creativity – and award-winning campaigns
  • Advertising and PR were different specialties, run by different people

The OLD Rules of PR

The ultimate goal: Spin a press release to capture reporters’ attention,
then get a clip of the story, to show that the message was viewed by the audience.

  • Media comprised the toolbox, in order to get the message out
  • A press release was the core tool
  • Only significant news commanded the attention of the media
  • It was all in “the spin” (or HYPE!)
  • Quotes from third parties were an important element of a press release
  • Press releases were meaningless unless a reporter decided that it was worthy
    of a story

The NEW Rules of Marketing and PR

Since the internet is now one huge publisher, ANYONE can learn how to create
compelling messages and publish them. Getting found online is the science and
art. A few of the new rules include:

  • People don’t want “spin” – they want authenticity
  • People don’t want to be interrupted anymore (it’s now called
    SPAM)
  • People don’t want to be ‘told’ (push marketing), they
    want to be heard
  • People want VALUE (content), which develops relationship and trust
  • Marketing and PR can reach niche audiences online in a wider variety of
    ways
  • Content is KING, and stays online, with no end to the campaign

The New TOOLS of Marketing and PR

It’s no longer TV, radio, newspapers, magazines, direct mail, etc. Meaningful,
valuable CONTENT is the vehicle that captures audiences’ attention. It
is now found on:

  • Websites
  • Blogs
  • Microblogs (Tweets)
  • Social Media platforms (Facebook.com, Myspace.com, etc)
  • Article Directories
  • Videos
  • Podcasts
  • Etc, etc etc!

Makin’ the Marketing Strategy Happen!

© Copyright Tove Rasmussen

Implementing a marketing strategy is a multi-faceted activity. A good marketing
strategy is driven by a clear, simple positioning statement. This makes it clear
to your employees and market, where the company is superior to the competition.
The marketing strategy encompasses the product or service offering, pricing,
promotion and distribution – or delivery of the product or service to
your customers.

So, the marketing strategy is all-encompassing. It drives product features,
time from order to delivery, logistics, research and development, customer services
— in short, it drives what is key for all facets of the business.

Consequently, implementing a marketing strategy involves so much more than
marketing. It involves the whole company.

How you implement the marketing strategy depends who you are in the organization.
Are you the president or the marketing director? If the organization has developed
a marketing strategy, both need to be aligned with the strategy, on-board and
enthusiastic.

The implementation of the marketing strategy can begin with the development
of the marketing strategy. The organization can be involved or informed of the
status of the development of the strategy. The input of operations, regulatory
and sales can be part of the information that is used to develop the strategy.

Or the strategy can be developed by the management team, and rolled out to
the company once it is completed. The extent to which each approach works, depends
a lot on the issues involved with the strategy development, the culture of the
company, and the buy-in to the plan by the company as a whole.

If, for example, operations was asked for an opinion, it is very important
to close the loop, and let operations know what happened to the input. How it
was used in developing the plan and, if possible, how the input affected the
final strategy that was developed.

If the plan is being rolled out with no input, then it is critical for the
department heads to consider the expected response from their teams, and to
ensure the potential issues will be addressed. If unexpected issues are raised,
it is critical to research these issues and respond to them. However, the key
is to effectively demonstrate how the plan is in the interest of each department,
in particular, the growth of the company. Information that provides confidence
in this result is essential to provide, and an inclusive, enthusiastic, confident
tenor of the meeting is important.

However, it is much more than one roll out meeting, or several roll out meetings.
Implementation includes the informal discussions in the hall, during chance
encounters, in regular meetings. People will absorb the information, and come
up with excellent questions that need to be taken into account.

There is, of course, the formal implementation of the strategy as well. It
will translate into objectives for performance evaluations, possibly organization
shifts and changes.

As the company moves through the changes, focus on gaining some small wins
first. This increases confidence in the new strategy and increases momentum.
Keep it forefront in the company, stay positive and flexible.

Additional Perspectives on Market Planning

Definition of Strategic Market Planning
Planning Your Market Strategy
How to Write a Marketing Plan
Market Planning Worksheet
Sample Marketing Plan
Target
and Market to Your Audience

Makin’
the Marketing Strategy Happen!

Understand
your Buyers’ Behavior: The Key to Effective Promotion

Products and Market Planning
Revisiting and Revamping Your E-Marketing Plan
First Steps to Marketing a Small Business
Learning How to Make Market Segmentation Work Again
What
Gandhi taught us about business planning

Steve
Harrison: Publicity Power

Sample
Marketing Plan

Strategic
Marketing

Marketing Ideas

Inexpensive Marketing Ideas For Small Businesses
100 Awesome Marketing Ideas You Can Use Right Now
Why Nonprofits Need a Digital Marketing Plan (applies to for-profits, as well)

10 Best Digital Marketing Ideas And Strategies To Grow Your Business
Top 25 Digital Marketing Tips & Ideas From The Pros


For the Category of Marketing:

To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been
selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books



Additional Marketing Information for Nonprofits

Marketing written in colored letters.

Additional Marketing Information for Nonprofits

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Nonprofit Marketing

In addition to the articles on this current page, also see the following blogs
that have posts related to Nonprofit Marketing. Scan down the blog’s page to
see various posts. Also see the section “Recent Blog Posts” in the
sidebar of the blog or click on “next” near the bottom of a post in
the blog. The blog also links to numerous free related resources.

Library’s Marketing Blog
Library’s Public
and Media Relations Blog

NOTE: Marketing activities are very similar between for-profit and nonprofit
organizations. Therefore, nonprofit readers should also review the extensive
range of information in Marketing, as well. Also review the resources in Public and Media Relations, which also apply to nonprofits.


Various Perspectives on Nonprofit Marketing

The Learning Institute for Nonprofit Organizations (Marketing)
provides several articles about fundraising from the Nonprofit World.
Also see Program Design and Marketing (Nonprofit)
Online Marketing Guide for Nonprofits
Weave
Nonprofit Marketing Loose Ends Into a Powerful Plan

Online
marketing strategies for non-profit organizations (Part 3 of 3) | Small

More
to Nonprofit Marketing than Social Media

Nonprofit
Marketing Plan Template

Nonprofit
Marketing – Where to Begin

Nonprofit
Marketing | Getting Attention

Nonprofit Marketing Plan Template
10 Marketing Strategies For Non-Profit Organizations (Part 1 of
3)

Online Marketing Strategies for Non-Profit Organizations (Part
2 of 3)

Online
Marketing Strategies for Non-Profit Organizations (Part 3 of 3)

Program
Design and Marketing (Nonprofit)

Conducting a Social Marketing Campaign


For the Category of Marketing:

To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been
selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books


How to Conduct Market Research

Business lady researching the market

How to Conduct Market Research

Various methods of market research are used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc.

Businesses can learn a great deal about customers, their needs, how to meet those needs and how the business is doing to meet those needs. Businesses need not to be experts at methods of research either.

Sections of This Topic Include

Also consider

Learn More in the Library’s Blogs Related to Market Research

In addition to the articles on this current page, also see the following blogs that have posts related to Market and Research. Scan down the blog’s page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog. The blog also links to numerous free related resources.


Critical Role of Market Research

© Copyright Carter McNamara, MBA, PhD

It is extremely difficult to develop and provide a high-quality product or service without conducting at least some basic market research. Some people have a strong aversion to the word “research” because they believe that the word implies a highly sophisticated set of techniques that only highly trained people can use. Some people also believe that, too often, research generates lots of useless data that is in lots of written reports that rarely are ever read, much less used in the real world. This is a major misunderstanding.

Odds are that you have already conducted at least some basic forms of market research. For example, you have listened (a research technique) to others complain about not having enough of something — that should suggest providing what they need in the form of a product or service.

Market research has a variety of purposes and a variety of data collection methods might be used for each purpose. The particular data collection method that you use during your market research depends very much on the particular
information that you are seeking to understand.

Uses for Market Research

The following paragraphs mention some of the primary uses for market research. Useful data collection methods are associated with most of the items in the following list.

1. Identify opportunities to serve various groups of customers.

Verify and understand the unmet needs of a certain group (or market) of customers. What do they say that they want? What do they say that they need? Some useful data collection methods might be, for example, conducting focus groups, interviewing customers and investors, reading the newspaper and other key library publications, and listening to what clients say and observing what they do. Later on, you might even develop a preliminary version of your product that you pilot, or test market, to verify if the product would sell or not.

2. Examine the size of the market – how many people have the unmet need.

Identify various subgroups, or market segments, in that overall market along with each of their unique features and preferences. Useful data collection methods might be, for example, reading about demographic and societal trends in publications at the library. You might even observe each group for a while to notice what they do, where they go and what they discuss. Consider interviewing some members of each group. Finally, consider conducting a focus group or two among each group.

3. Determine the best methods to meet the unmet needs of the target markets.

How can you develop a product with the features and benefits to meet that unmet need? How can you ensure that you have the capacity to continue to meet the demand? Here’s where focus groups can really come in handy. Conduct some focus groups, including asking them about their preferences, unmet needs and how those needs might be met. Run your ideas past them. At the same time, ask them what they would need to use your services and what they would pay for them.

4. Investigate the competition.

Examine their products, services, marketing techniques, pricing, location, etc. One of the best ways to understand your competitors is to use their services. Go to their location, look around and look at some of their literature. Notice their ads in newsletters and the newspaper. Look at their web sites.

5. Clarify your unique value proposition.

Your proposition describes why others should use your organization and not the competition’s. A particularly useful data collection method in this area is the use of focus groups. Get some groups of potential clients together and tell them about your ideas. Tell them how your ideas are unique. Tell them how you would want your program to be seen (its positioning). Ask them what they think.

6. Conclude if the product is effectively meeting the needs of the customers.

One of the best ways to make this conclusion is to conduct an evaluation. An evaluation often includes the use of various data collection methods, usually several of them, for example, observing clients, interviewing them, administrating questionnaires with them, developing some case studies, and, ideally, conducting a product field test, or pilot.

7. Conclude if your advertising and promotions strategies are effective or not.

One of the best ways to make this conclusion is to evaluate the results of the advertising. This could include use of several data collection methods among your clients, such as observing clients, interviewing them, administrating questionnaires with them, developing some case studies.

To plan your market research, see Business Research.

Basic Methods to Get Information and Feedback from Customers

© Copyright Carter McNamara, MBA, PhD

Far too often, we think we know what our customers think and want because — well, we just know, that’s all. Wrong! Businesses can’t be successful if they don’t continue to meet the needs of their customers. Period. There should be
few activities as important as finding out what your customers want for products and services and finding out what they think of yours. Fortunately, there are a variety of practical methods that businesses can use to feedback from customers.

The methods you choose and how you use them depend on what the type of feedback that you want from customers, for example, to find out their needs in products and services, what they think about your products and services, etc.

Employees

Your employees are usually the people who interact the most with your customers. Ask them about products and services that customers are asking for. Ask employees about what the customers complain about.

Comment Cards

Provide brief, half-page comment cards on which they can answer basic questions such as: Were you satisfied with our services? How could we provide the perfect services? Are there any services you’d like to see that don’t exist yet?

Competition

What is your competition selling? Ask people who shop there. Many people don’t notice sales or major items in stores. mStart coaching those around you to notice what’s going on with your competition. (See Competitive
Analysis
.)

Customers

One of the best ways to find out what customers want is to ask them. Talk to them when they visit your facility or you visit theirs. (See Questioning and Listening.)

Documentation and Records

Notice what customers are buying and not buying from you. If you already know what customers are buying, etc., then is this written down somewhere? It should be so that you don’t forget, particularly during times of stress or when trying to train personnel to help you out.

Focus Groups

Focus groups are usually 8-10 people that you gather to get their impressions of a product or service or an idea. (See Focus Groups.)

Surveys by Mail

You might hate answering these things, but plenty of people don’t — and will fill our surveys especially if they get something in return. Promise them a discount if they return the completed form to your facility. (See Survey Design.)

Telephone Surveys

Hire summer students or part-time people for a few days every six months to do telephone surveys. (See Survey Design.)

Some Major Sources of Market Research Information

© Copyright Carter McNamara, MBA, PhD

Census Bureau

There is a vast amount of information available to you, and much of this is online.

Chamber of Commerce

Get to know the people in your local office. Offices usually have a wealth of information about localities, sources of networking, community resources to help your business, etc.

Department of Commerce

The Department has offices in various regions across the country and publishes a wide range of information about industries, products and services.

Ask Librarians

They love to help people. See the Directory of Associations, Sales and Marketing Management magazine, American Statistics Index (ASI), Encyclopedia Of Business Information Book, Standard & Poor’s Industry Survey’s and Consumer’s Index.

Trade and Professional Organizations

Organizations often produce highly useful newsletters for members, along with services for networking, answering questions, etc.

Trade and Professional Publications

These have become much more useful as various trades become more specialized and their expectations are increasing for timely and useful information

Additional Perspectives on Conducting Market Research

Once you’ve designed your research needs, the following research
resources may be helpful

Sources of Market Research Information

(Credit to the publication “A Guide to Starting a Business in Minnesota” for much of the following information.)

Census Data

General Market Research Information

Various Databases for Business Information

Tools for Research Companies

  • Dun & Bradstreet – Global commercial database contains more than 265 million business records
  • Hoover – Information on about 40,000 companies
  • Kompass – Information about 2.3 million companies in 66 countries
  • Mergent Online – Information about public companies around the world
  • Manufacturer’s News Inc – Nation’s largest compiler and publisher of industrial directories and databases
  • ReferenceUSA – http://resource.referenceusa.com/

For the Category of Marketing:

To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books


Evaluating Your Marketing Activities

Group of people operating their devices with the word advertise spelt out

Evaluating Your Marketing and Advertising Activities

Sections of This Topic Include

General Resources About Evaluating Marketing and Advertising Activities

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Evaluating Advertising and Marketing

In addition to the articles on this current page, see the following blogs which have posts related to Advertising and Marketing. Scan down the blog’s page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog.


General Resources About Evaluating Marketing and Advertising Activities


For the Category of Marketing:

To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.


Competitive Intelligence — Who Are Your Competitors?

Competitive pricing in a business document

Competitive Intelligence — Who Are Your Competitors?

Sections of This Topic Include

What is a Competitor Analysis? Competitive Intelligence?

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Competitor Analysis

In addition to the articles on this current page, also see the following blogs that have posts related to Competitor Analysis. Scan down the blog’s page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog. The blog also links to numerous free related resources.


What is a Competitor Analysis? Competitive Intelligence?

© Copyright Carter McNamara, MBA, PhD

A competitor analysis answer the following questions for each of your products and services:

Who are your competitors?

  • What customer needs and preferences are you competing to meet?
  • What are the similarities and differences between their products/services and yours?
  • What are the strengths and weaknesses of each of their products and services?
  • How do their prices compare to yours?
  • How are they doing overall?

How do you plan to compete?

  • Offer better quality services?
  • Lower prices?
  • More support?
  • Easier access to services?
  • How are you uniquely suited to compete with them?

The answers to those questions usually comes from market research.

The results of the research is often referred to as competitive intelligence.

What’s a Direct Competitor? Indirect Competitor?

© Copyright Carter McNamara, MBA, PhD

Most of us are used to thinking of direct competitors – organizations that have products and services similar to ours and provided to the same target markets. However, there are also indirect competitors and they can have a strong adverse affect on your marketing plans.

Indirect competitors are organizations that, while providing a somewhat different products and services, can affect your target market in such as way that it might not have a need for your products and services. For example, if you sell an educational product that aims to help high-school drop-outs obtain a high-school diploma, then an indirect competitor might be a nonprofit that provides services to reduce the overall high-school drop-out rate.


For the Category of Marketing:

To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.


Marketing: How to Name and Brand Your Products

Marketing and branding text on a white background

Marketing: How to Name and Brand Your Products

Sections of This Topic Include

Basic Guidelines for Naming and Branding
How to Create a Powerful Marketing Message
Additional Perspectives on Naming and Branding

Also consider
Related Library Topics

Learn More in the Library’s Blogs Related to Naming and Branding

In addition to the articles on this current page, also see the following blogs
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Basic Guidelines for Naming and Branding

© Copyright Carter McNamara,
MBA, PhD

Naming Your Organization or Product

To effectively promote your product, you must have a concise, yet meaningful
description of the product. This can be much more complicated than merely picking
a name. There are consultancies built around helping organizations to name or
brand their products and services. You have to be sure that you’re not using
a name that is already trademarked or servicemarked. You should not have a name
that closely resembles an already established name in your area, or customers
will confuse your services with those referred to by the other name — or, the
organization with the other name may choose to sue you. You need a name that
makes sense locally, but if you grow, the name will still be understood elsewhere.
The name you choose for your product will be around for a long time and can
have substantial impact on how your products are perceived. Therefore, seriously
consider some basic forms of market research to glean impressions of different
names. For example, convene several focus groups to glean their reactions to
various names. Have survey cards that clients can complete to suggest names.

Branding Your Organization or Product

To effectively promote your organization or product, you need to continue to
establish its strong reputation and personality, or brand, for it. To understand
what a brand is, think of some very common company names, the logos they use,
the slogans it uses, the standard colors of the logos and the types of values
that it tries to convey in its advertising. All of those together accomplish
the company’s brand — so the name is really part of the overall brand. There
can be a brand for an organization and for each of its products. Similar to
naming an organization or product, the brand should be unique.

That’s why it’s useful to develop the name and brand during the same activity
— an activity that should include researching what other companies are using,
what stakeholders (or distinct types of groups) you want to influence, and what
you want each group to think about you. As with other aspects of the marketing
analysis, the choice of the research methods you choose to use depends on your
skill level, the resources that you have available, what you can afford and
how much time you have.

1. You need a name that conveys the nature of the service and, ideally, your
unique value proposition — your unique value proposition is a concise description
of your product or service, how it is unique, and why people should buy from
you, rather than from your competitors.

2. You need a name and brand that makes sense locally, but will still be understood
if the program extends elsewhere. The name you choose will be around for a long
time and can have substantial impact on how your services are perceived.

3. You have to be sure that you are not using a name that is already trademarked
or service marked. You might verify this by:
a) Looking in the Yellow Pages of your local telephone directory.
b) Calling the appropriate governmental office (for example, contact the Secretary

of State’s office in the USA or contact the appropriate provincial office
in
Canada) to see if similar names are registered.
c) Looking in any on-line databases of registered and applied-for names (for

example, see the web site of the federal Patents and Trademark Offices at
http://www.uspto.gov/ in the USA)

4. You should not have a name that closely resembles an already established
name in your geographic area or service field because clients will confuse your
services with those referred to by the other name. The organization with the
other name may even choose to sue you.

5. Should you use a different name for each target market? Note that you can
likely benefit a great deal from hiring a marketing consultant to help you design
and build your marketing materials so they effectively convey the personality,
or brand, of your program and the overall organization. The consultant can help
you with selection and design of:

  • Name
  • Colors
  • Logo (text and image)
  • Business cards
  • Labels
  • Envelopes
  • Web pages

How to Create a Powerful Marketing Message

© Copyright Lisa
Chapman

We are all over-messaged in this harried world – absolutely bombarded
with thousands of messages every single day. So how can your business stand
out?

To be successful, your company’s marketing must be creatively distinctive.
That’s what it takes to:

  • Capture the attention of your target audience, and
  • Deliver a clear and memorable message.

Your marketing must be laser-focused. It cannot be everything to everybody.
What should your marketing message achieve?

  • Image & Branding
  • Recognition, Credibility & Trust
  • Call to Action

Business Branding Basics

Your company is only as powerful as your BRAND. A company’s brand, like
an individual’s personality, is unique – and should clearly convey
the culture of your organization.

In a nutshell, effective branding takes:

  • Strategizing about who your company is,
  • Aligning your brand with the your company’s core values,
  • Creating an image and advertising that is distinctive, &
  • Integrating all media into an effective and memorable brand message.

These are the basics of business branding. The most successful brands maintain
a consistent voice – in the media, on the web, and in person.

What is a Brand Strategy?

Brand strategy is the who, what, why, where, and how of branding. A well-crafted
brand strategy:

  • Captures your company’s personality
  • Creates messaging that resonates with prospects
  • Establishes your company’s competitive advantage
  • Converts prospects’ interest into revenue

A good marketing firm with experience in your competitive niche can listen
to key employees (and even customers) to craft a message that clearly and succinctly
speaks to your target audience. It’s an important investment in your entire
marketing effort – and will make your future advertising expenditures
powerful.

For a great example of a rebranding campaign that achieved these objectives,
consider Financial Marketing Solutions’ creative work for FirstBank. These
concepts can be applied to any business in any industry.

Additional Perspectives on Naming and Branding

Definitions
Behind Business Name Jargon

Building
a (Nearly) Million-Dollar Brand on a Startup Budget

4
Ways to Block Brand Competition

Rethinking
the Idea of the Brand

Night of the Living Dead Brands
Marketing
Case Study — Social Media Rebranding

How to Trademark a Brand Name
Naming a New Business
How Changes in Perception Impact Your Brand
Branding: How Crisis Impacts Your Brand
Branding
for Easy Promotion

How to Create the Perfect Elevator Pitch
How to Maintain Brand Consistency Across Product
Lines

The Importance of a Good Success Story
The One Thing You Must Get Right When Building
a Brand

How to Take a Local Brand National
Rebranding on the Internet
More Business Name Help
How to Name a Business
What Is Your Brand Against?
Create
a Brand Advocacy Program

Understanding Brand Loyalty
To Brand or Not to Brand…A Silly Question

Also consider

Basic
Methods to Get Customer Feedback

Some
Major Sources of Market Research Information

Also consider
“Naming Your Website”


For the Category of Marketing:

To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.

Also, scan the Recommended Books listed below. They have been
selected for their relevance and highly practical nature.

Related Library Topics

Recommended Books