Better Communication: Check Your Approach

a lady communicating well with her boss

A recent workshop discussion led to this question: what kind of communicator are you, really? What are the best practices to adopt in order to be a great communicator? The class participants thought about what kind of attitudes we sometimes bring to communication, and came up with this list of best practices.

As you read the list below, be aware that we tend to judge ourselves not by our actual behavior but by our intentions: “I meant to listen; it’s just that I was so busy when you called…” While it is true that your heart is probably in the right place, the pressures of time, stress and multi-tasking can undermine those best intentions and leave you with less-than-desirable behavior.

CaptureStarting today, take a look at what you actually do, since this is what the people around you actually experience. Or, if you are feeling especially brave, ask someone you know and trust to give you some feedback on how well you approach communication. Specifically, how are you doing in your communication approach?

Here are some hallmarks of the approach great communicators consistently take:

  • Be polite, respectful in communication. Do you say “please” and “thank you?” Do you check with the person to see if this is a good time for them? Or do you bark out orders on your way past them?
  • Be sincere. Do you really notice the others around you? Do you see them as whole people with lives and feelings? Or just as someone who can do something for you–or get in your way? When you travel, do you take time to notice all the people who serve you, from the taxi driver to the flight attendant? Do you take a moment to reaffirm the people around you, and to show them sincere appreciation?
  • Be professional. Do you watch your language or let it fly? Do you have good grammar? Do you speak clearly? Do you have an obnoxious laugh? Do you tell dirty jokes? Do you gossip? Or do you try to speak professionally everywhere you go, knowing that “you never know” who might be listening.
  • Be patient. Yes, you are under stress. Probably so are those around you. When you travel, do you shout at drivers ahead of you? Or are you like the passive-aggressive traveller behind me in the “professional traveller” security line who kept grumbling criticism of those ahead of him? Those stressful times are exactly when you should remind yourself to breathe.
  • Be empathetic. Sometimes it feels good to vent, but not so good for the person on the receiving side. Take time to ask yourself how that person facing you feels. A smile and thank you could really help someone, and cost you very little. A brief apology if you have been unkind may make both sides feel better.
  • Think, plan and prepare before talking, typing or sending. Of course you are in a hurry. Of course you are thinking of three (or ten!) things at once. But before you shoot off that hurried e-mail, think it though. Before you call someone onto the carpet, be sure you are speaking with the right person, at the right time. Before you send that newsletter, e-mail, invitation, or any other document, clear your mind and re-read it. Watch out for incomplete sentences, typos, and fuzzy thinking.

Communication is a complex, important human skill that requires your full attention. Be a great communicator. Check your communication approach.

Communicating Planning Objectives

Group of business people in a meeting

You have been given the task of setting up a plan to make sudden changes to, e.g., processes. How do you let people know and how do you communicate planning objectives that you have developed. What do you do first? What if there is resistance?

First Steps

  • Communicate with and set up meetings in order to interact with those instigating the changes, e.g., directors, partners, consultants, users, etc.
  • Ask questions to obtain knowledge about the subject matter and to obtain requirements about the task before the undertaking.
  • Gather all the basic information you need through meetings and encounters.
  • Once the necessary knowledge is gathered, meet again to reassess the objective.

After gathering all the necessary information, it’s now time to interact with the people affected by the changes.

Second Steps

  • Define the goal and scope of the project; state the case.
  • When communicating with users or anyone affected by the changes, be clear about what is needed, the why and specify what modifications, transformations, or adjustments will be forthcoming.
  • Create and maintain ongoing status meetings. Inform attendees that there will be further meetings to share information, to hear any concerns, and to see if everything is on track.
  • Remain organized by creating a short but concise document, like an Action Plan to share.

Communicating Planning Objectives

  • Within an Action Plan, include its purpose with a summary and explain and clarify the details; be accurate and precise.
  • Ensure you involve all developers and stakeholders.
  • State the proposal, strategy, and design of the plan.
  • Describe what exists, what is needed, and the goals.
  • In particular, ensure you have noted the necessary personnel as well as the budget.

Handling Resistance

  • Identify with those affected by the changes and acknowledge their fears and questions and make sure they understand why a new process is necessary. Justify the action required by explaining how this task came about. Explain what analysis was done and the negative effects if the task is not completed.
  • Get management to support you and your task.
  • Be aware of how those that are unsure perceive you. Be complimentary, cooperative, and transparent in your communication. This will generate and/or improve collaboration. Show them you respect them for their knowledge and questions, and that you will take their concerns into consideration and will get back to them at either the next meeting or as soon as possible.

Next Steps

  • Set up a project plan with critical paths and milestones. Benefits of this allows for keeping the project on track, as well as anticipating and preparing for any possible incidents.
  • Create a short-term plan as well as contingency plans for any unforeseen events.
  • Set up blocks of time for work and availability to maintain communication with others.
  • Maintain status meetings as work progresses to avoid any problems.

If you have had experience in leading a group to complete a task, please leave a comment as to how you handled the responsibility. Thank you.

Guide To WordPress Website Creation

Web design concepts with a blurry background

WordPress Infographic

From creating your free blog to the development of your business/personal website, WordPress is the highly used open source CMS (Content Management System). It is considered the most popular CMS used over the globe. With a simple and easy to use dashboard, WordPress is often used by the newbie internet marketer to establish an online presence.

WordPress.com vs. WordPress.org

Generally, users get confused about WordPress.com and WordPress.org. Technically, WP.com is the free platform where you can create your own blog without spending a single penny. All you need is to register yourself on WP.com. You will be allowed to make your website without paying for the domain name as well as a hosting plan.

On the other hand, WP.org provides you the executable software that is required to upload your theme and develop your website according to your likings and demand. By using WP.org, you need to pay for your own domain name and web hosting plan.

WordPress Website Creation – A WordPress Hosting Guide

But, from novice to expert, you will require a beginner’s guide that will help you to start your own blog/website. The guide will be used to get an overview and steps you need to follow in order to develop your website.

So on demand; we are hereby presenting you the WordPress Hosting Guide. This graphical data will help you to learn how you can start your own website without coding knowledge.

Author Bio:

Maxwell Booth is a passionate blogger who loves to spread his knowledge with the global readers. Being an Internet freak, he always finds something interesting to write upon. Being a developer by profession, he currently holds the position of Technical Account Manager in Web Hosting Decisions.

Guide for WordPress Website Creation (1)

For more resources, see the Free Management Library topic: Marketing and Social Media.

Best in Class Power Phrases

a girl with positive mindset towards work

hello my name is yesHow you speak, and the words and phrases you use, make a huge impact in the way you are perceived on the job, as well as in everyday life. For example, every time I hear someone say, “no problem,” I cringe. Why are you even bringing up the word problem? Instead, focus on the positive side of the phrase, by saying “you’re welcome,” “glad to help,” or “my pleasure.”

Here are some more positive phrases you might want to adopt, so that you are seen as a positive, can-do person.

  • How can I help?
  • What do you need?
  • I’ll get it done.
  • Of course.
  • I will take care of that for you.
  • I understand.
  • When would you like this?
  • I appreciate that.
  • I’ve got your back.
  • Well done.
  • Thank you.
  • My pleasure.
  • Yes.
  • You’re welcome.
  • Here is what I can do…

In general, focus on what you can do, or can say yes to, instead of saying what you can’t or won’t do. It will make a world of difference in your communication.

7 Mobile Apps to Amp-Up Your Social Media Presence

Colorful social media signage

Save time and improve your social media marketing productivity

Guest Author: Disha Dinesh

In 2015, the average US commuter spent 42 hours caught in traffic jams.

On any given day, how much time do you spend away from your computer screen?

What if you could complete a few tasks on your mobile phone while on the go?

For any social media manager, a few minutes of work while waiting at a restaurant or while stuck in traffic could mean time to schedule posts for a day, respond to queries or personally interact with followers on social media.

Fortunately, there are a host of apps that feature on-the-go functionality so you can save time and improve your social media marketing productivity.

  1. Mention


Mention app
Stellar brand reputation could mean the difference between remaining a small scale company and expanding to a large and well-known organization.

Maintaining a presence on social media isn’t easy because of its quick pace and unpredictability.

To ensure that your brand’s reputation remains untarnished, it is vital for you to monitor social media for conversations mentioning your brand.

Catching positive mentions is equally important. You could thank the person who mentioned you and share that comment for added credibility and trust on social media.

Mention has a mobile app (for android and iOS) that lets you set up notifications for keywords, one of which could be your brand name. Mention is also available as a desktop application.

2. DrumUp

Drumup App

As a brand it is crucial for you to provide your target audience with something that they can’t find elsewhere, or what is referred to as a ‘unique value proposition’ in business terms.

What is your unique value proposition on social media?

What content are you sharing with your audience that would make them want to follow you as opposed to other brands on social media?

If you could source fresh, useful content in your niche each day and share it with your social media audience, you could earn their favor and loyalty.

DrumUp is a content curation app (mobile: android and iOS) that discovers fresh content that fits the theme that you have choose. You could also schedule the articles you want right from the app or store it in a library to recycle at a later time.

3. Over


Over App
Succeeding on social media requires some juggling of themes and content formats to hold your audience’s attention.

After all, it has been widely discussed how the current internet user’s attention span is lesser than that of a goldfish’s.

You could touch on different sup-topics in your niche and move between blogs, infographics and videos from time to time.

Over is a visual content editing app (mobile: android and iOS) that assists you in converting flat images into something interesting and intriguing that could speak to your target market.

The app lets you choose from a list of unique fonts (for custom text) and clip art that you could pass over an image to make it more engaging.

Additionally, the app has the whole set of editing options – cropping, fading, resizing, stretching and a lot more that you could experiment with.

  1. Nuzzel

Nuzzle App
I attended a digital marketing conference conducted by a multinational IT services company last month.

They asked the people who read newspapers to raise their hands. Out of the 100 participants in the room, 3 people lifted their hands.

We were then asked where we read our news. While 40% of that remaining lot said news aggregators or apps, 60% said social media.

Do you use the news tab on Twitter?

Nuzzel was originally designed to deal with the issues of social media information overload.

Nuzzel (mobile: android and iOS) helps you discover the best of the news stories posted on social media by your friends without having too much at hand, or missing out on anything.

The app also lets you analyze stories shared by your connections so you can assess your audience.

  1. Plume

Plume App If Twitter brings you a large number of referrals, and you spend a considerable amount of time on it, Plume could be an interesting app to use.

A Twitter client, it allows you to customize the way you view Twitter, and recently Facebook.

On the app, you could integrate your Twitter timeline to your home page and control several functions from there.

A lot of functions exist in widgets that you could experiment with and keep the ones you prefer on your home screen.

Additionally, Plume (mobile: android and iOS) allows Twitter Geo-tagging and replies with autocomplete for hash tags and Twitter handles that you might want to type.

If you want to focus on specific users, or turn some off for some interval in time, you could selectively mute those Twitter handles via Plume.

The live streaming is by far the best feature, especially if you participate in a lot of Twitter chats.

  1. Facebook Pages Manager

Facebook Pages Manager

If you’re a Facebook page manager (mobile: android and iOS), and a multiple one at that, this app if for you.

Managing multiple pages on Facebook itself is time consuming. If you work with an agency that manages multiple Facebook pages for clients, this app will make the activity easier.

The home screen itself lets you view all the pages you manage as a list and choose between them.

Along with the list, the home page also displays your page insights and page administrators so you can quickly assess how to delegate work and pick up the slack when your stats are low.

From the app you can comment, like and share content and view the number of views for each post, making it easy to monitor and plan while on the go.

  1. Canva

CanvaVisuals are the best way to catch your social media audience’s attention. With every piece of text you publish, you should add a visual to let it escape from being a flat read.

A large group of people are visually inclined and prefer to view their content rather than read it.

In fact the human brain, communicates in a largely visual manner.

There is the fact that creating visuals isn’t easy, until you’ve tried Canva that is.

Canva (mobile: iOS) has a wide variety of templates you can choose from for every imaginable purpose.

Once you’ve picked a pre-designed template it is only a matter of experimenting with the drag-drop feature and putting together a simple but elegant looking graphics.

Amping-up your presence on social media is simply about maximizing your time, increasing your visual appeal and sourcing fresh and useful content regularly. Managing this well will leave you room to create the thought leadership pieces that you need in order to establish a name in the industry.

Author bio:

Disha Dinesh is a Content Writer at Godot Media, a leading content agency. Her interests include social media and content marketing. When she’s not writing, she’s on the hunt for social media trends and inspiration.

For more resources, see the Free Management Library topic: Marketing and Social Media.

Communicating Through Whiteboards

presenting with a whiteboard

A whiteboard provides a form of visual communication for many businesses from healthcare to technology, to manufacturing to marketing or education. A whiteboard is like a blank sheet of paper, only it is made out of metal and is an erasable board similar to a blackboard. Because it is used for information communication, one can say it is a form of documentation.

Uses

There are many uses of the whiteboard. It can be used for displaying

  • project scheduling, task listing, check off lists,
  • groupings, procedures, processes,
  • mapping associations, diagramming, etc.

Advantages

A whiteboard has many advantages, which include ease of use, readability, be visually appealing, and the following benefits:

  • Users can easily describe and walk viewers through each step of a process or procedure that has to be accomplished.
  • Users can convey designs and prototypes more easily.
  • Users can design new software and work out details while collaborating at the same time.
  • Users can get inspired to generate more ideas and concepts, resolve issues, and map out plans.
  • Users can provide story telling for deeper clarity of various theories and models, and much more.

Benefits

Users like it because during any meeting or presentation, the whiteboard can provide a lot of uses, such as:

  • Helping viewers to be more organized by listing tasks.
  • Allowing writing and rewriting, or adding and removing thoughts and ideas via a list, such as when trying to develop standards, new systems, or new strategies.
  • Sharing information with everyone for easier reviewing in illustration form and which will in turn allow viewers to recall facts and information more easily as images and symbols can be used to enhance what is displayed.
  • Allowing the numbering of events of a, for example, meeting or process and then circling and segmenting out small model cases to focus on to complete a task.
  • Providing the ability to create charts such as flow and/or tree diagraming.
  • Providing easier grouping of objects where associated items are combined and categorized.
  • Creating a display of data bases and models of a system and how they are related.
  • Allowing free-hand diagramming of related items, such as through the use of mapping
  • Allowing the display of different ideas, questionable items, classification of systems, relations, processes, as well as timelines from beginning to end with all their critical paths.
  • Providing the atmosphere for collaboration, viewing, thinking, and individuals contributing ideas, resulting in producing immediate feedback.
  • Creating hierarchies for organizations and getting immediate reactions to what viewers see.
  • Communicating a clear and understandable direction from what is pictured, or an analysis, or evaluation of what is on the board.

A whiteboard allows viewers to create a physical representation from all the information that has been written, created, or designed on the board. Viewers immediately see what the topic is and can quickly respond to the information. They provide immediate interaction among viewers. A whiteboard has many advantages and uses.

If you have anything to add to this post, please leave a comment. Thank you.

 

Five Keys to Effective Communication

ways of getting an effective communication

keyHow much time do you spend each day communicating person to person? You may be solving a problem with a customer, leading your team on a project, holding a meeting, or discussing performance issues. I bet this is a huge part of your workday. Yet most of us give very little attention to what kind of communicators we are, or what habits we have built over time. Use these five suggestions to be sure your communication is clear and effective.

  1. Make sure your nonverbals match your message. When all channels are tuned in to the same frequency, the message gets through more clearly. Whenever there is a mismatch, we tend to believe the nonverbal message. Often, our nonverbals are based on habit, and we may not even be aware of what messages we are sending. For example, if you have a serious message, but deliver it with a smile on your face, your listener is likely to discount your seriousness. Therefore, take time to be aware of your nonverbals, and decide whether they are helping or hindering your communication goals.
  2. Eliminate barriers. Noisy rooms, distractions, or bad timing can cause your message to get lost. When you need to have a conversation, choose a good time for both parties, and find a quiet place where you won’t be interrupted. Whether you are having a social conversation or a serious business discussion, finding the right time and place can make all the difference.
  3. Eliminate weakening words. Kind of, sort of, could, might, maybe, hopefully, I think, I guess—all of these weaken your message. Consider the difference between these two sentences:

“I was kind of hoping we could sort of discuss this and maybe come up with a solution that I guess we could both hopefully live with.”

OK, that is an exaggeration, but you can see how the actual message gets lost when you add too many qualifying words. Instead:

“Let’s discuss this issue and identify a mutually acceptable solution.”

You probably won’t get rid of every qualifying word or phrase, but cleaning out the excess will help you be a more direct, impactful communicator.

  1. Eliminate vague words. A little, a lot, many, not too much, soon, as soon as possible—any of these words can easily be misinterpreted, leading to major misunderstandings. Edit your words so that your meaning is clear.

Unclear:

“I would like you to clean up that report a little, and get it back to me as soon as possible.”

Much more clear and effective:

“Please make the changes we discussed, and email the expense report to me by 4:30 tomorrow.”

  1. Check for understanding. You thought you were clear, but did your message get through? Before you end the conversation, check to be sure. It is a great practice to ask the other person what they heard, or to summarize your conversation, or recap what actions each of you will take as a result of the conversation. And take time to capture your own version of the conversation. Even a short statement such as, “I’m glad we could clear up this issue.” or “I will be waiting to see your final report.” summarizes your understanding of the conversation and what it means.

Communication is never perfect, but by following these guidelines you will have a great start to being a clearer, more effective communicator.

How to Create Content With Long Term Value for Your Subscribers

Woman working on a content pointing to a laptop screen

Guest Author: Disha Dinesh

How to Create Content With Long Term Value for Your Subscribers

Several factors play into creating successful content: a clearly defined outline, quality writing and value. But most importantly, you’ve to wait for content to make its impact on your marketing field. Content as a strategy isn’t short-term, it is means for you to construct a loyal following of potential leads over a period of time, we all know this. For maximum ROI on your content strategy it is logical to invest in writing a good amount of content with long term value for your subscribers.

Look at content like your marketing currency – a dollar today is worth more tomorrow. Money appreciates and ideally, so should the kind of content you write.

How to write content with long term value

Essentially, you have to aim at writing something that your audience will return for, it is as simple as that. You can begin by defining what that could be.

Pick a strong premise

What kind of content would be useful always? The way you answer this question will decide the outcome of your long term value content piece. Why should your audience view your content?

Neil Patel has 6 questions to answer this question.

“What topics are always relevant?

What goals are always in place?

What controversies never go away?

What problems always need to be solved?

What skills do people always need?

What qualities of the industry are always important?”

Base your blogs, videos, infographics on topics that fit any of these descriptions and you’re good to go. For instance, I wrote a blog on the 7 types social media content that drive most engagement. Although engagement is evolving on platforms (like the new reactions on Facebook), ways to drive that engagement will remain unchanged and social media managers will always want to read it.

Create a Comprehensive Piece

Given that your content will have to be extra-comprehensive, navigating through it without a roadmap will result in chaos. A detail oriented outline can make your writing process more organized, efficient and complete.

Start at the top

A great piece with a boring headline is a disaster, you’ll lose out on click-throughs if you don’t grab your audience’s attention while you can – with your header.

Your header should communicate 2 things – value and context.

I’ll reiterate this: Why should your audience read your post? Effectively answer that in your title, and directly address your audience in it – this is a great idea. For example: How to Capture Your High Value Target Audience – for Social Media Managers. People want to feel important, and like you have written or made something specifically for them.

Your headline should also sell your content.

Social media and marketing experts have always discussed the prominence of Maslow’s hierarchy of needs – the base laws of human motivation – in using motivation to encourage a certain kind of behaviour. To understand how to write a headline that compels someone to click you could adapt the laws of this pyramid.

State your takeaways

I’ve found this more useful than focussing on subheads because it takes the process one further. Instead of formulating what you’ll put into your sub paragraphs, write down the central ideas

or takeaways of each paragraph. This can help you craft a more useful and effective piece. Ask yourself, would you want your readers to know?

Title: How to Capture Your High Value Target Audience – for Social Media Managers

How to find your high value target audience – 1

What are the best ways to engage with them – 3

How to bring them to your page – 2

How to convert them into leads – 5

Which tools or KPIs to use to monitor conversions – 6

How do you build good, long-term relationships with them – 4

You can do this quickly and as the ideas come, because you can always reorganize them to form an easy flow. Remember to direct each takeaway at insights that can prove viable over time, in keeping with your long term value theme.

Add substance to each takeaway

Do you remember your high school chemistry manuals? Colorimetry is a procedure to measure the concentration of substances based on light absorbed by them. This procedure was founded by discoveries that go back to the 1720s! A lot of scientific procedures remain firmly based in the fundamentals.

This is precisely what you want to create for your audience. Sound knowledge that focusses on logic and the science of marketing. Don’t hesitate to do extensive research and find your facts, figures and functions that can support your content. Write to guide your audience to understand fundamental concepts. The result is more permanent and they’ll return to your “marketing manuals” for help.

It is important to note that long term value is created by whole efforts. You’ll have to go deep into the subject. Your subheads should ideally have further divisions and so on to explain every last concept encompassed within the subject you choose to write about.

Title: How to Capture Your High Value Target Audience – for Social Media Managers

How to find your high value target audience – 1

1. Listening in on social

……Platform wise social listening

……Case study

2. Tools that help

……How to leverage each tool to identify important conversations

……Case study

3. Analyzing buzz

……Case study

Explaining each concept with examples and images – graphs, charts, or procedural images can further add value to your content.

Make necessary updates

For your content to have relevance always, you may have to make inclusions or edits as things progress with your industries. Neil Patel suggests 3 substantial (para edits/additions) edits every quarter and also points out that Google loves fresh content and favors it, if but marginally, in the SERPs (Search Engine Results Pages).

You could also add notes, or simply supplement your content with well curated content (content curation platforms like DrumUp help you find specific and relevant content). Add strategic links on your long term value content to these fresh pieces and you can instantly build reserves for your audience.

Finally, remember not to compromise on writing and content quality. Make it an enjoyable read. If your content is top-notch, google’s algorithms will place you well, if your content is a great read, your audience will place you as a permanent go-to. Both extremely valuable positions to hold.

Author Bio: Disha Dinesh is a social media and content marketing enthusiast who writes for Godot Media, a leading social media marketing firm.

Communicating Educational Content

better ways to learn

How do you provide educational content? How do you know if it is valid and usable? The answer is by providing good communication.

How do you do that? What if there was, e.g., some technical knowledge that needed to be shared? Communicating and delivering that information can be challenging. Many learners attend networking sessions, seminars, etc. to gain the knowledge they need. But if you are within a company getting ready to show a new product, how do you begin?

Be proactive – be proactive to save time and effort by communicating to all stakeholders through a learning/teaching event.

Take the initiative – set up the learning/teaching for sharing the information, and actively seek others to assist in creating the session and to provide more ideas and feedback

Be creative – create a brand focused on the, e.g., particular product. When describing the event, mention the brand – make it consistent and apply it to as many examples as possible.

For the event:

  • Engage attendees by asking questions within the screen content to lead them to what they need to know; make it different and engaging. Also, be enthusiastic when speaking.
  • Provide incentives at the end of short blurbs, chapters, or content. For the handout or manual, include encouragement along the side bar, or display it in blue at the end of the content and say, e.g., ‘Yay that was awesome – you just finished learning how to xxxxx..using…’.
  • Use gaming activities to stay connected to the audience. To encourage attendees, create and include a puzzle or mini quiz to see if they grasp the main objective of the session. Another idea is to display a graph and have them try to find the focal point within the graph.
  • Give attendees what they want and need, i.e., make it relevant, but also make sure it makes sense to them.
  • Show simulations or transform the learning session into a story.

To prove that knowledge was transferred:

  • Have attendees work with someone within a group setting. Let one person create a scenario and have the other one come up with a solution using the new product and discuss the results.
  • Create teams and have them set up mini teaching sessions of the subject and see if the rest of the audience understands and enjoys it. Some may develop a video instead or a play, or maybe some will simply set up an email distribution for knowledge sharing. Have attendees decide which was the more practical solution or audience capturing interaction, memorable skit, or best game or user experience.

There are many ways in which to communicate knowledge. Any comments or criticisms received provide feedback and analytics to see if the knowledge was absorbed. This in turn will help in deciding which was the best method and/or alternative method for communicating educational content to a user. As an added note, don’t forget to look at which is the easiest to implement and which is most cost effective.

If you have had experience in this field or wish to add information, please leave a comment. Thank you.

Save Time and Money

Desk clock beside a note and black pen on a table

video speed controller Chrome extension FREE

FREE Video Speed Controller for Chrome

Have you ever watched a video playback, feeling frustrated with the slow pace and your inability to move it forward? Well, if you’re a Chrome user, now you can grab this FREE HTML5 video speed controller (only for Google Chrome) and enjoy your new video speed control!

Many video viewers report that accelerated viewing keeps their attention longer: faster delivery keeps the viewer more engaged with the content. In fact, with a little training many end up watching videos at 2x+ the recorded speed. Some studies report that after being exposed to accelerated playback, listeners become uncomfortable if they are forced to return to normal rate of presentation.

The science of accelerated playback

Faster playback translates to quick progress, better engagement and retention. Average adult reads prose text at 250 to 300 words per minute (wpm). By contrast, the average rate of speech for English speakers is ~150 wpm, with slide presentations often closer to 100 wpm. As a result, when given the choice, many viewers speed up video playback to ~1.3~1.5 its recorded rate to compensate for the difference.

Faster HTML5 Video

HTML5 video provides a native API to accelerate playback of any video. The problem is, many players either hide, or limit this functionality. For best results playback speed adjustments should be easy and frequent to match the pace and content being covered: we don’t read at a fixed speed, and similarly, we need an easy way to accelerate the video, slow it down, and quickly rewind the last point to listen to it a few more times.

Install this Chrome Extension

Once the extension is installed, simply navigate to any page that offers HTML5 video (example), and you’ll see a speed indicator in top left corner. Hover over the indicator to reveal the controls to accelerate, slowdown, and quickly rewind or advance the video. Or, even better, simply use your keyboard:

  • S – decrease playback speed.
  • D – increase playback speed.
  • R – reset playback speed.
  • Z – rewind video by 10 seconds.
  • X – advance video by 10 seconds.

Note that you can customize these shortcuts in the extension settings page. Also, a few tips for enabling and forcing HTML5 video:

  • YouTube: make sure you enable the HTML5 opt-in experiment.
  • If you’re adventurous, try disabling the Flash plugin in Chrome in chrome://plugins/
  • If viewing a video on Wistia, right click to switch to HTML5 video, refresh the page, and the controls will appear.

FAQ

The video controls are not showing up? This extension is only compatible with HTML5 video. If you don’t see the controls showing up, chances are you are viewing a Flash video. If you want to confirm, try right-clicking on the video and inspect the menu: if it mentions flash, then that’s the issue. That said, most sites will fallback to HTML5 if they detect that Flash it not available. You can try manually disabling Flash plugin in Chrome:

  • In a new tab, navigate to chrome://plugins
  • Disable “Adobe Flash Player”
  • Restart your browser and try playing your video again

The speed controls are not showing up for local videos? To enable playback of local media (e.g. File > Open File), you need to grant additional permissions to the extension.

  • In a new tab, navigate to chrome://extensions
  • Find “Video Speed Controller” extension in the list and enable “Allow access to file URLs”
  • Open a new tab and try opening a local file, the controls should show up

This simple and convenient tool will save you time and money. Similar paid tools cost about $30 and don’t offer significant advantages. Feel free to share this link on your Facebook timeline or send to your friends via email!

For more resources, see the Free Management Library topic: Marketing and Social Media.

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About Lisa M. Chapman:

Lisa Chapman helps company leaders define, plan and achieve their goals, both online and offline. After 25+ years as an entrepreneur, she is now a business and marketing consultant, business planning consultant and social media consultant. Online, she works with clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa (at) LisaChapman (dot) com. Her book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at: